Exeter Friendly Society
Exeter Friendly Society is a UK mutual insurer (trading as The Exeter) offering life insurance, income protection, and private health insurance to individual members through direct and financial-adviser channels, governed as a friendly society under the Friendly Societies Act 1992.
- Company typePrivate
- Founded-
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Exeter Friendly Society does
Exeter Friendly Society Limited, trading as The Exeter, is a UK mutual friendly society authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority (Register No. 205309), incorporated under the Friendly Societies Act 1992 (Register No. 91F) with registered office at Lakeside House, Emperor Way, Exeter. Operating continuously since 1857, the society is owned by its members rather than external shareholders, reinvesting all profits into member benefits rather than distributing dividends. Headcount is reported at 11 employees.
The Exeter's core product portfolio comprises four insurance lines: Real Life Insurance (life cover for healthy individuals and those with serious or multiple health conditions), Income First (income protection across a wide range of occupations), Health+ (private health insurance for individuals, couples and families), and the Multi-benefit plan (a bundled income protection and life insurance contract). The Healthwise member-benefits app provides unlimited remote GP appointments and annual health checks to all policyholders, functioning as a value-added service layer rather than a standalone product.
The society distributes through two channels: direct member engagement via its website and member portal (login, account management, premium payment, claims), and the Adviser World platform serving independent financial advisers and insurance brokers with product literature, quoting tools, and client management functionality. Revenue is generated through recurring monthly insurance premiums across the three product categories, with pricing determined via individual underwriting and quotation rather than fixed public price lists. The society serves the domestic UK market only.
Exeter Friendly Society firmographics
Firmographics- Name
- Exeter Friendly Society
- Legal name
- Exeter Friendly Society Limited
- Website
- https://exeterfriendly.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exeter Friendly Society is a UK mutual insurer (trading as The Exeter) offering life insurance, income protection, and private health insurance to individual members through direct and financial-adviser channels, governed as a friendly society under the Friendly Societies Act 1992.
- Ownership category
- akta.pro rank
Exeter Friendly Society industry classification
Industry- Product category
- Life and Health Insurance (Protection Insurance)
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- ACA Marketplace (On-Exchange) Individual Plans (FSAIAEAA)
- akta.pro secondary industry
- Term Life Insurance Riders & Add-Ons (e.g., Waiver of Premium, Child Term, Accelerated Death Benefit) (FSAIAAAK)
Keywords
Where Exeter Friendly Society is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Exeter Friendly Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: The Exeter generates revenue through insurance premium payments from policyholders. As a friendly society owned by its members, all profits are re-invested into member benefits rather than distributed to shareholders. The company offers three core insurance products: life insurance, income protection, and health insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based insurance products - pricing determined through individual assessment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Exeter Friendly Society product offering
Product offeringCore offering
Exeter Friendly Society, trading as The Exeter, is a UK mutual friendly society that sells life insurance (Real Life), income protection (Income First), and private health insurance (Health+), along with a Multi-benefit plan that combines life and income protection products. Products are sold to individual members and families, with specialist cover available for people living with serious or multiple health conditions, and include member benefits such as the Healthwise app for remote GP appointments and health checks.
Product overview
The Exeter operates as a friendly society offering a portfolio of protection and health insurance products. The core product lineup includes Real Life Insurance (life insurance for both healthy individuals and those with serious or multiple health conditions), Income First (income protection across a wide range of occupations), and Health+ (private health insurance for individuals, couples, and families). The Multi-benefit plan unifies income protection and life insurance into a single flexible offering. Healthwise serves as a member benefits app providing access to remote GP appointments and health checks, available to all policyholders as part of their membership.
Differentiator
Problem solved
Functional benefit
Brands
- Real Life: Life insurance designed for people in good health and those living with serious or multiple health conditions
- Income First
- Health+
- Healthwise
Products and services
- Real Life Insurance
Companies that use Exeter Friendly Society
Customer profileSegments2 records
Ideal customer profiles2 records
Exeter Friendly Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exeter Friendly Society partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Exeter Friendly Society competitors and assessment
Company assessmentBroad incumbents
- Liverpool Victoria (LV=): Liverpool Victoria is a major UK mutual insurance and financial services provider offering life insurance, income protection, and health cover to individuals. Directly comparable to The Exeter as another UK mutual / member-owned insurer focused on protection products distributed via advisers and direct channels, but materially larger in scale.
- Royal London: Royal London is the UK's largest mutual life and pensions provider, offering life cover, income protection, and group protection largely through financial advisers. Comparable to The Exeter in mutual ownership model, UK focus, and adviser-led distribution of protection products.
- Bupa: Bupa is a leading UK private health insurer offering individual and corporate health insurance, including access to GPs and specialists. Comparable to The Exeter's Health+ product line in particular, and a benchmark for member-benefit breadth in UK private medical insurance.
- Legal & General: Legal & General is a major UK life insurance and pensions provider with a broad adviser-distributed protection book. Overlaps with The Exeter on term life and income protection, representing the scaled-incumbent benchmark for adviser-sold UK protection products.
- Aviva: Aviva is one of the UK's largest insurers offering life cover, income protection, and health insurance across direct and adviser channels. Overlaps The Exeter's full product set and adviser-led distribution, though at vastly greater scale and with publicly-listed ownership.
Regional players
- OneFamily: OneFamily (formerly Family Assurance Friendly Society) is a UK mutual-friendly society offering life cover, savings, and family-finance products to UK individuals. Comparable to The Exeter in mutual / friendly-society structure and individual-protection focus, though with more emphasis on savings-led products.
Direct peers
- Shepherds Friendly: Shepherds Friendly is a UK friendly society providing simple life insurance, income protection, and over-50s plans to individual members. Comparable to The Exeter as a small, member-owned mutual focused on protection products for individuals and families.
- British Friendly: British Friendly is a UK friendly society specialising in income protection insurance for individuals. Closely comparable to The Exeter's Income First product, with a similar mutual structure, specialist-protection positioning, and adviser distribution.
- Scottish Friendly: Scottish Friendly is a UK friendly society offering life insurance, savings, and investment products to individuals, with a member-owned mutual structure. It is one of the closest direct comparables to Exeter Friendly Society given its small scale, mutual status under the Friendly Societies Act, and individual protection focus.
Emerging players
- Vitality Health: Vitality is a UK health and life insurer known for differentiating through wellness incentives (e.g., activity-linked rewards) similar in spirit to The Exeter's Healthwise app. Comparable on the health-insurance side and on technology-driven member engagement in UK insurance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exeter Friendly Society social profiles
Digital presenceExeter Friendly Society compliance and trust
Trust signalCompliance1 record
Exeter Friendly Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exeter Friendly Society leadership team
Management profileNumber of profiles
Exeter Friendly Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exeter Friendly Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exeter Friendly Society
What does Exeter Friendly Society do?
Exeter Friendly Society, trading as The Exeter, is a UK mutual friendly society that sells life insurance (Real Life), income protection (Income First), and private health insurance (Health+), along with a Multi-benefit plan that combines life and income protection products. Products are sold to individual members and families, with specialist cover available for people living with serious or multiple health conditions, and include member benefits such as the Healthwise app for remote GP appointments and health checks.
Is Exeter Friendly Society a public or private company?
Exeter Friendly Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Exeter Friendly Society founded?
Exeter Friendly Society was founded in -1. It employs 11 to 50 people.
Where is Exeter Friendly Society based?
Exeter Friendly Society is headquartered in Exeter, United Kingdom, in the Europe region.
How does Exeter Friendly Society make money?
One revenue line is on record: insurance Premiums.
Who are Exeter Friendly Society's main competitors?
Broad incumbents on record are Liverpool Victoria (LV=), Royal London, Bupa, Legal & General and Aviva. OneFamily is listed as a regional player. Direct peers are Shepherds Friendly, British Friendly and Scottish Friendly. Vitality Health is listed as an emerging player.
Does Exeter Friendly Society have an API?
No public API is recorded for Exeter Friendly Society.
What industry is Exeter Friendly Society in?
Exeter Friendly Society's product category is Life and Health Insurance (Protection Insurance). Its primary akta.pro industry code is FSAIAEAA, ACA Marketplace (On-Exchange) Individual Plans, with a secondary code of FSAIAAAK, Term Life Insurance Riders & Add-Ons (e.g., Waiver of Premium, Child Term, Accelerated Death Benefit). Its NAICS code is 52411 and its SIC code is 6311.