EXE Hotels

What EXE Hotels does

EXE Hotels is a mid-market urban hotel brand operating under Eurostars Hotel Company, a privately held Spanish hospitality group with a portfolio of more than 200 properties across at least eight European countries (Spain, United Kingdom, Italy, France, Germany, Portugal, Russia, and the Netherlands). The brand targets two primary segments: business travelers requiring functional, well-located accommodations near business districts with meeting facilities and corporate rates (delivered through the Business PRO program), and leisure travelers seeking comfortable stays marketed under a "Feels Like Home" positioning with promotional pushes for summer, family, wellness, and cultural city-break demand. Distribution is direct-to-consumer, relying on the multi-language Eurostars booking website (available in seven languages), 24-hour phone reservations (Spain-based contact center), the Star Traveler loyalty program, and Eurostars-wide gift cards sold in €50, €150, and €300 denominations redeemable across the full parent network. The brand also uses content marketing through the Eurostars Cooltura platform and user-generated content campaigns such as the My Eurostars City video contest to drive top-of-funnel demand.

Name

EXE Hotels

Legal name

Eurostars Hotel Company

Website

https://exehotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

EXE Hotels is a mid-market European urban hotel brand under Eurostars Hotel Company, serving business and leisure travelers across 8+ countries through direct online booking, the Business PRO corporate program, and the Star Traveler loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Urban hotel accommodations
• Business travel hotels
• Leisure hotel stays
• Hotel loyalty program
• Corporate hotel program

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across EXE Hotels properties. The brand operates hotels in strategic urban locations offering both business and leisure accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

EXE Hotels operates a portfolio of urban hotel properties across European destinations, providing accommodation services for both business and leisure travelers. The brand sells room nights directly through its own multi-language booking website, phone reservations, and the Business PRO corporate program, and operates the Star Traveler loyalty program and gift card offerings redeemable at more than 200 Eurostars Hotel Company properties.

Product overview

EXE Hotels is a hotel brand under Eurostars Hotel Company offering comfortable accommodations across strategically located properties. The portfolio includes the core Exe Hotels branded properties featuring contemporary functional design, the Star Traveler loyalty program providing exclusive member benefits, Business PRO services for corporate travelers, Eurostars Cooltura cultural experiences, and gift cards redeemable at over 200 properties. The brand positions itself as a partner and refuge in each destination, emphasizing convenience, comfort, and business solutions.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Barceló Hotel Group: Barceló is a major Spanish hotel group operating urban and leisure full-service properties across Europe and the Americas. It competes directly with EXE for mid-scale urban corporate and leisure demand.
• NH Hotel Group (Minor Hotels): NH is a Spain-headquartered urban full-service hotel chain with a strong corporate-travel focus and broad European footprint, making it the closest direct peer to EXE in geography, segment, and target customer (urban business + leisure).
• H10 Hotels: H10 is a Spain-headquartered urban and resort hotel chain overlapping with EXE in city-center business and leisure locations across Spain and southern Europe.
• Meliá Hotels International: Meliá is a Spain-based full-service and resort hotel group operating multiple brands across urban and leisure destinations. It directly competes with EXE for Spanish and European urban business and leisure travelers.
• Catalonia Hotels & Resorts: Catalonia is a Spanish hotel operator with urban and resort properties across Spain and select international cities, overlapping EXE's urban full-service positioning and Iberian customer base.
• Sercotel Hotels: Sercotel is a Spanish mid-scale urban hotel chain with a comparable brand portfolio and city-center positioning. It is one of EXE's closest same-country competitors in the urban mid-scale segment.

Emerging players

• B&B Hotels: B&B Hotels is a fast-growing European budget-to-mid-scale chain that competes with EXE for price-sensitive urban business and leisure travelers across the same European footprint.

Regional players

• Leonardo Hotels: Leonardo Hotels is a European mid-scale urban chain focused on business travelers across Germany, the UK, and other European cities. Comparable to EXE in target customer and urban mid-scale positioning, though primarily Central European.

Broad incumbents

• Accor (Novotel, ibis Styles, Mercure): Accor is a global hotel incumbent operating overlapping mid-scale and full-service brands (Novotel, Mercure, ibis Styles) in the same European urban markets as EXE, with a much larger loyalty and distribution platform.
• Marriott International (Courtyard, AC Hotels): Marriott is a global broad incumbent whose mid-scale and select-service brands (Courtyard, AC Hotels) directly overlap EXE's urban business-and-leisure positioning, with far stronger loyalty and global distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exe-hotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXE Hotels