Exercise New Zealand
Exercise New Zealand is a non-profit peak body association headquartered in Christchurch that represents the New Zealand exercise industry through bundled sub-brands REPs, Yoga NZ, and Pilates Aotearoa, serving providers, professionals, and the public via membership subscriptions, events, and subsidised gym memberships.
- Company typePrivate
- Founded-
- HeadquartersChristchurch, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Exercise New Zealand does
Exercise New Zealand (legal name: Exercise Association of New Zealand) is a non-profit peak body association headquartered in Christchurch, New Zealand, operating as the recognised national voice for the exercise industry in Aotearoa. The organisation is structured as a whānau that bundles the core EXNZ association with three discipline-specific sub-brands: REPs (the New Zealand Register of Exercise Professionals, providing official professional registration and quality assurance), Yoga New Zealand, and Pilates Aotearoa. Exercise NZ serves three primary customer segments: exercise providers (gyms, studios, leisure centres, aquatic and university recreation facilities, and boutique studios), exercise professionals (personal trainers, group fitness instructors, yoga and Pilates teachers), and the general public through its subsidised gym membership programme. The core technology is an association platform providing registration, directory services, and member resources; there are no proprietary AI/ML systems disclosed.
The business model combines recurring membership subscriptions (tiered across provider, professional, and supplier plans, typically billed annually) with one-time and recurring event revenue (EXNZ Awards, EXNZ Conference, EXNZ Conference Lite, EXNZ On Tour), transaction-based income from subsidised gym memberships sold through a nationwide partner facility network (40–50% discount tiers across 3, 6, and 12-month durations), fee-based job listings (7, 14, or 28-day durations) on the EXNZ Jobs Board, and professional services revenue from EXNZ Academy training. Distribution is omnichannel: a self-serve website for sign-ups, a partner facility network spanning every NZ region, a direct membership sales team for enterprise providers, and dedicated event ticketing storefronts. Marketing leverages content (industry news, white papers), organic social (Facebook, Instagram, X), Vimeo video, and email newsletters. The organisation employs approximately 8 staff.
Exercise New Zealand firmographics
Firmographics- Name
- Exercise New Zealand
- Legal name
- Exercise Association of New Zealand
- Website
- https://exercise.org.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exercise New Zealand is a non-profit peak body association headquartered in Christchurch that represents the New Zealand exercise industry through bundled sub-brands REPs, Yoga NZ, and Pilates Aotearoa, serving providers, professionals, and the public via membership subscriptions, events, and subsidised gym memberships.
- Ownership category
- akta.pro rank
Exercise New Zealand industry classification
Industry- Product category
- Exercise Industry Association
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)
- akta.pro secondary industries
- Cycling/Spin Classes (HSADABAE), Senior & Active Aging Personal Training (HSADAAAI)
Keywords
Where Exercise New Zealand is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Exercise New Zealand business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: Annual and monthly membership fees for exercise providers, facilities, studios, and exercise professionals to join the Exercise New Zealand association and access member benefits including REPs registration, resources, and advocacy services.
- Event Revenue: Revenue from EXNZ Awards ceremonies, EXNZ Conference, EXNZ Conference Lite, and EXNZ On Tour events including ticket sales and sponsorship.
- Subsidised Gym Memberships: The organisation facilitates subsidised gym memberships for the public, where members purchase discounted memberships that are subsidised. Revenue generated from membership certificate sales at partner facilities.
- Job Listings: Fee-based job listing service for exercise industry employers to post positions, available in 7, 14, or 28 day durations.
- EXNZ Academy: Education and training programs for exercise professionals through EXNZ Academy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic Membership - Exercise Providers |
| Subscription | Annual | Professional Membership - Exercise Professionals |
| Transaction based/ take rate | Pay-as-you-go | Subsidised Gym Memberships - 3 Month |
| Transaction based/ take rate | Pay-as-you-go | Subsidised Gym Memberships - 6 Month |
| Transaction based/ take rate | Annual | Subsidised Gym Memberships - 12 Month |
| Subscription | Annual | Supplier Membership |
| Unit Pricing | Pay-as-you-go | Industry Job Ad Listings |
Distribution channels4 records
Marketing channels10 records
Exercise New Zealand product offering
Product offeringCore offering
Exercise New Zealand (Exercise Association of New Zealand) is a non-profit national peak body for the exercise industry in New Zealand, headquartered in Christchurch with 8 staff. It delivers industry membership services to exercise facilities and exercise professionals, runs industry training and qualification pathways (including CIMS and registered exercise professional credentials), publishes ExerciseNZ Magazine, advocates for the exercise industry to government and stakeholders, and operates a subsidised gym membership programme giving the New Zealand public discounted access to member facilities.
Product overview
Exercise New Zealand operates as a membership-based peak body organization serving the New Zealand exercise industry. The organization functions as a unified platform offering multiple interconnected services: the core EXNZ association provides advocacy and support for exercise providers, professionals, and the public; sub-brands REPs, Yoga New Zealand, and Pilates Aotearoa serve specific professional communities; and modular offerings include EXNZ Academy for professional education, the annual EXNZ Conference and EXNZ CONFERENCE LITE for industry events, EXNZ Awards for recognition, EXNZ On Tour for regional outreach, the Subsidised Gym Memberships program for public engagement, the EXNZ Jobs Board for employment services, First Aid Training for certification, and the Kete knowledge repository for resources. The Provider and Professional Toolkits deliver free resources to support industry growth and development.
Differentiator
Problem solved
Functional benefit
Products and services
- Exercise Industry Membership Paid industry membership for exercise facilities and individual exercise professionals, providing access to the peak body's advocacy, training, publications, events, and consumer-facing subsidised gym schemes.
- Subsidised Gym Membership Programme Discounted gym membership access for the New Zealand public, distributed through member exercise facilities, providing consumer demand into the B2B member base.
- Industry Training and Qualifications (CIMS and Registered Exercise Professional credentials) Recognised training and qualification pathways including the Certified Industry Management Scheme (CIMS) for facility managers and Registered Exercise Professional (RECP) credentials for individual exercise professionals.
- ExerciseNZ Magazine Official industry publication of Exercise New Zealand delivering sector news, research, and updates to members and the wider exercise industry.
- Annual Exercise Industry Conference and Awards Annual conference and awards programme bringing together facility operators, exercise professionals, and industry suppliers for networking, education, and recognition.
Companies that use Exercise New Zealand
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Exercise New Zealand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exercise New Zealand partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- REPs (New Zealand Register of Exercise Professionals)coreWithin the ExerciseNZ whānau, REPs supports Exercise Professionals through professional registration, quality standards, and industry recognition. REPs is the official register for exercise professionals in New Zealand.
- Yoga New ZealandcoreWithin the ExerciseNZ whānau, Yoga New Zealand supports the growth and development of the Yoga community in New Zealand.
- Pilates AotearoacoreWithin the ExerciseNZ whānau, Pilates Aotearoa supports the growth of Pilates in New Zealand as the industry body for Pilates.
- Partner Gyms and Fitness FacilitiescoreNetwork of gyms, studios, and fitness facilities across New Zealand that participate in the subsidised gym membership programme, offering discounted memberships to eligible members of the public. Includes Snap Fitness, Jetts, BFT, Cityfitness, Strength Nation, and many other regional facilities.
- EXNZ AcademycoreEXNZ Academy provides education and training programmes for exercise professionals as part of the Exercise New Zealand ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Exercise New Zealand competitors and assessment
Company assessmentDirect peers
- UK Active: UK trade body for the fitness and leisure sector, representing operators, suppliers, and professionals with advocacy, events, and member services. Same peak body structure with diversified revenue from membership, events, and training.
- Fitness Australia: Peak industry association for the Australian fitness industry, providing member services, professional registration, and advocacy. Closest structural peer to Exercise NZ — same membership-based peak body model serving gyms, trainers, and the public across a single country.
- REPs UK (Register of Exercise Professionals UK): UK register of exercise professionals providing quality assurance, public recognition, and professional standards. Directly mirrors Exercise NZ's REPs sub-brand and operates a similar professional registration/governance model.
Others
- ClubIntel: Research and consulting firm serving the health and fitness industry. Adjacent rather than directly comparable — a supplier of industry intelligence that Exercise NZ members and the broader industry consume.
Broad incumbents
- American Council on Exercise (ACE): Large-scale US-based certifying body for exercise professionals and health coaches. Comparable to EXNZ Academy's training and certification role, but operates as a for-profit at much greater scale.
- IHRSA (International Health, Racquet & Sportsclub Association): Global trade association for the fitness industry, providing advocacy, research, and events. Operates at international scale, well beyond Exercise NZ's NZ-only footprint, but serves the same provider and supplier ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Exercise New Zealand social profiles
Digital presenceExercise New Zealand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exercise New Zealand leadership team
Management profileNumber of profiles
Exercise New Zealand subsidiaries and ownership
Company hierarchySubsidiaries3 records
Exercise New Zealand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exercise New Zealand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exercise New Zealand
What does Exercise New Zealand do?
Exercise New Zealand (Exercise Association of New Zealand) is a non-profit national peak body for the exercise industry in New Zealand, headquartered in Christchurch with 8 staff. It delivers industry membership services to exercise facilities and exercise professionals, runs industry training and qualification pathways (including CIMS and registered exercise professional credentials), publishes ExerciseNZ Magazine, advocates for the exercise industry to government and stakeholders, and operates a subsidised gym membership programme giving the New Zealand public discounted access to member facilities.
Is Exercise New Zealand a public or private company?
Exercise New Zealand is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Exercise New Zealand founded?
Exercise New Zealand was founded in -1. It employs 1 to 10 people.
Where is Exercise New Zealand based?
Exercise New Zealand is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Exercise New Zealand make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are event Revenue, subsidised Gym Memberships, job Listings and EXNZ Academy.
Who are Exercise New Zealand's main competitors?
Direct peers on record are UK Active, Fitness Australia and REPs UK (Register of Exercise Professionals UK). ClubIntel is listed as an others. Broad incumbents are American Council on Exercise (ACE) and IHRSA (International Health, Racquet & Sportsclub Association).
Does Exercise New Zealand have an API?
No public API is recorded for Exercise New Zealand.
What industry is Exercise New Zealand in?
Exercise New Zealand's product category is Exercise Industry Association. Its primary akta.pro industry code is EDAAAHAB, Fitness & Exercise Training Education (Strength, Cardio, Mobility), with a secondary code of HSADABAE, Cycling/Spin Classes. Its NAICS code is 61162 and its SIC code is 8600.