Exertis Pro AV (formerly COMM-TEC)

What Exertis Pro AV (formerly COMM-TEC) does

Exertis Pro AV, formerly known as COMM-TEC, is a European value-added distributor specializing in professional audiovisual (AV) technology. Founded in 1989, the company operates a pan-European distribution model with presence in Germany, Austria, Switzerland, Poland, the Czech Republic, the Baltic States, Romania, and Iberia (Spain). It distributes and supports hardware and integrated solutions from tier-one AV brands including Barco, BrightSign, Canon, Optoma, Televic, and ClearOne, targeting integrators, resellers, and end customers across corporate, education, hospitality, events, and government segments.

The business model centers on distribution margin from hardware resale combined with a portfolio of value-added services that differentiate it from pure logistics distributors. These services include project registration and protection, RMA handling, AV planning and design tools, a TRADE-IN program for legacy equipment, and a "Renting Simulator" financing program operated in partnership with GRENKE to enable customer-side leasing of AV equipment. The company also acts as a technical pre-sales resource for integrator partners, providing configuration guidance, training, and demo facilities. The Iberian operation, legally COMM-TEC Iberia, is headquartered in Mairena del Aljarafe (Sevilla, Spain) and functions as a regional sales and support hub for the Iberian market under the broader Exertis Pro AV umbrella.

The underlying revenue mechanics are B2B distribution: the company purchases AV hardware from manufacturer partners and resells to a channel of system integrators, AV resellers, and direct enterprise customers. Recurring revenue is limited; the model is transaction-driven with project-based cycles in corporate, education, and event verticals. The recent rebranding from COMM-TEC to Exertis Pro AV consolidates the entity under the parent Exertis group's professional AV brand, aligning it with sibling Exertis operating units across Europe.

Name

Exertis Pro AV (formerly COMM-TEC)

Legal name

COMM-TEC Iberia

Website

https://exertisproav.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Exertis Pro AV (formerly COMM-TEC) is a European value-added distributor of professional audiovisual technology, supplying Barco, BrightSign, Canon, Optoma, Televic, and ClearOne products to integrators and end customers across corporate, education, hospitality, events, and government sectors.

Ownership category

akta.pro rank

Product category

Professional AV Equipment Distribution

NAICS

Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)

SIC

Services-Computer Integrated Systems Design (7373), Household Audio & Video Equipment (3651)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

akta.pro secondary industries

Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Professional AV distribution
• Value-added AV distributor
• AV system integration
• Digital signage distribution
• Video conferencing solutions

Headquarters

HQ city

Germany (Headquarters)

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution and Resale: Revenue generated through the distribution and resale of professional audio, video, and multimedia equipment from multiple technology brands. The company acts as a value-added distributor offering technical support, planning services, and product configuration alongside product sales.
2. Equipment Rental and Financing: Partnership with GRENKE provides renting and leasing options for AV equipment. The company offers a rental simulator on finance.exertisproav.es enabling customers to calculate monthly payments for equipment including meeting rooms, museums, auditoriums, training rooms, and control rooms. Renting terms available from 12 to 72 months.
3. Trade-In Program: Barco ClickShare TRADE-IN program allows customers to trade in existing equipment for new solutions, generating revenue through the sale of upgraded products while providing value to existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Exertis Pro AV (formerly COMM-TEC) operates as a pan-European value-added distributor of professional audio, video, and multimedia technology. The company distributes and integrates third-party AV brands across product categories including professional audio, digital signage, displays, signal management/AV-over-IP, video conferencing, PTZ cameras, LED walls, presentation systems, room booking, control systems, and infrastructure accessories. Value-added services include technical planning, product configuration, financing through GRENKE partnership, TRADE-IN programs, and project registration support for integrators and resellers.

Product overview

Exertis Pro AV (formerly COMM-TEC) operates as a value-added distributor of professional audio, video, and multimedia technology across Europe. The company offers a comprehensive portfolio organized as a multi-brand distribution platform with product categories spanning audio equipment (amplifiers, microphones, DSP, mixers, conference systems), digital signage solutions (media players, all-in-one displays, steles, CMS), display solutions (professional displays, touchscreens, video walls, LED walls, hotel TV), signal management and AV-over-IP infrastructure, video conferencing systems (PTZ cameras, videobars, BYOD kits), recording and streaming solutions, room booking systems, presentation systems, control systems, and infrastructure accessories (racks, cables, connection panels). Service offerings include a Renting Simulator for equipment financing through GRENKE, a TRADE-IN program for equipment exchanges, project registration, RMA services, and AV planning tools. The company serves markets including corporate conferencing, education, digital signage, hospitality, events, and broadcast through distribution of brands such as BrightSign, Barco ClickShare, Canon, and Televic.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Distribution & Processing Equipment Comprehensive range of professional audio equipment including amplifiers, microphones, wireless systems, speakers, DSP processors, mixers, and conference audio solutions for commercial and professional AV applications.
• Digital Signage Solutions Complete digital signage ecosystem including media players, all-in-one displays, steles, content management systems, and accessories for retail, corporate, and public space deployments.
• Display Solutions Portfolio of display products spanning consumer displays, professional displays, touch and collaboration displays, video walls, retractable displays, e-posters, and hotel TV systems for diverse vertical markets.
• Signal Management & AV-over-IP Solutions Signal distribution and processing equipment including AV-over-IP solutions, converters, extenders, switchers, crossbars, EDID managers, scalers, and signal generators for professional AV installations.
• Video Conferencing Systems Complete video conferencing portfolio featuring VC cameras, BYOD kits, videobars, speakers, MRT systems, and accessories for meeting room and conference deployments.
• PTZ and Professional Cameras Professional camera solutions including PTZ cameras, document cameras, and accessories for broadcast, conference, education, and live production applications.
• LED Display Walls LED wall solutions for indoor and outdoor installations, including direct-view LED panels, wall-mounted LED displays, and associated mounting accessories.
• Room Booking & Scheduling Systems Room reservation solutions including scheduling displays, door signs, software licenses, and accessories for managing meeting room availability in enterprise environments.
• Wireless Presentation Systems

Quantifiable outcome

• Response time for rental quotations under 20 minutes for amounts below 50,000 EUR

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• BarcoflagshipTechnology or IntegrationBarco is a key technology brand partner for ClickShare wireless presentation systems and ENCORE3 presentation systems. Exertis Pro AV distributes Barco products across its European markets and runs exclusive TRADE-IN programs for Barco ClickShare products, enabling customers to upgrade from older models to newer ClickShare generations with trade-in incentives.
• BrightSignflagshipTechnology or IntegrationBrightSign is a key partner for digital signage media players. Exertis Pro AV features BrightSign prominently on its homepage and distributes the full BrightSign product line including the new Serie 6 players launched in 2026. BrightSign players are showcased in the digital signage solution category.
• CanoncoreTechnology or IntegrationCanon is a key brand partner for professional cameras including PTZ cameras (CR-N400, CR-N350) and document cameras. Exertis Pro AV distributes Canon professional imaging products and runs promotional campaigns including camera gift promotions for first orders.
• OptomacoreTechnology or IntegrationOptoma is a brand partner for laser projectors. Exertis Pro AV distributes Optoma products and promotes the brand's 5-year warranty on professional laser projectors, a key value proposition for B2B customers.
• TeleviccoreTechnology or IntegrationTelevic is a brand partner for conference and collaboration audio systems including the D-Cerno product line. Exertis Pro AV distributes Televic conference solutions in European markets.
• ClearOnecoreTechnology or IntegrationClearOne is a brand partner for professional audio and conferencing equipment including the UNITE series cameras. Exertis Pro AV runs promotional campaigns featuring ClearOne products including camera giveaways for first orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/channel/UCdiNqMNyyKxvfNmAv5coh3g
• LinkedInlinkedin.com/company/exertisproav
• Instagraminstagram.com/exertisav_dach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exertis Pro AV (formerly COMM-TEC)