Exertis Pro AV (formerly COMM-TEC)
Exertis Pro AV (formerly COMM-TEC) is a European value-added distributor of professional audiovisual technology, supplying Barco, BrightSign, Canon, Optoma, Televic, and ClearOne products to integrators and end customers across corporate, education, hospitality, events, and government sectors.
- Company typePrivate
- Founded1989
- HeadquartersGermany (Headquarters), Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Exertis Pro AV (formerly COMM-TEC) does
Exertis Pro AV, formerly known as COMM-TEC, is a European value-added distributor specializing in professional audiovisual (AV) technology. Founded in 1989, the company operates a pan-European distribution model with presence in Germany, Austria, Switzerland, Poland, the Czech Republic, the Baltic States, Romania, and Iberia (Spain). It distributes and supports hardware and integrated solutions from tier-one AV brands including Barco, BrightSign, Canon, Optoma, Televic, and ClearOne, targeting integrators, resellers, and end customers across corporate, education, hospitality, events, and government segments.
The business model centers on distribution margin from hardware resale combined with a portfolio of value-added services that differentiate it from pure logistics distributors. These services include project registration and protection, RMA handling, AV planning and design tools, a TRADE-IN program for legacy equipment, and a "Renting Simulator" financing program operated in partnership with GRENKE to enable customer-side leasing of AV equipment. The company also acts as a technical pre-sales resource for integrator partners, providing configuration guidance, training, and demo facilities. The Iberian operation, legally COMM-TEC Iberia, is headquartered in Mairena del Aljarafe (Sevilla, Spain) and functions as a regional sales and support hub for the Iberian market under the broader Exertis Pro AV umbrella.
The underlying revenue mechanics are B2B distribution: the company purchases AV hardware from manufacturer partners and resells to a channel of system integrators, AV resellers, and direct enterprise customers. Recurring revenue is limited; the model is transaction-driven with project-based cycles in corporate, education, and event verticals. The recent rebranding from COMM-TEC to Exertis Pro AV consolidates the entity under the parent Exertis group's professional AV brand, aligning it with sibling Exertis operating units across Europe.
Exertis Pro AV (formerly COMM-TEC) firmographics
Firmographics- Name
- Exertis Pro AV (formerly COMM-TEC)
- Legal name
- COMM-TEC Iberia
- Website
- https://exertisproav.es
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exertis Pro AV (formerly COMM-TEC) is a European value-added distributor of professional audiovisual technology, supplying Barco, BrightSign, Canon, Optoma, Televic, and ClearOne products to integrators and end customers across corporate, education, hospitality, events, and government sectors.
- Ownership category
- akta.pro rank
Exertis Pro AV (formerly COMM-TEC) industry classification
Industry- Product category
- Professional AV Equipment Distribution
- NAICS
- Audio and Video Equipment Manufacturing (33431), Audio and Video Equipment Manufacturing (3343)
- SIC
- Services-Computer Integrated Systems Design (7373), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)
- akta.pro secondary industries
- Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF), Corporate Event Production & AV Services (HSACADAB)
Keywords
Where Exertis Pro AV (formerly COMM-TEC) is headquartered
LocationHeadquarters
- HQ city
- Germany (Headquarters)
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Exertis Pro AV (formerly COMM-TEC) business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Product Distribution and Resale: Revenue generated through the distribution and resale of professional audio, video, and multimedia equipment from multiple technology brands. The company acts as a value-added distributor offering technical support, planning services, and product configuration alongside product sales.
- Equipment Rental and Financing: Partnership with GRENKE provides renting and leasing options for AV equipment. The company offers a rental simulator on finance.exertisproav.es enabling customers to calculate monthly payments for equipment including meeting rooms, museums, auditoriums, training rooms, and control rooms. Renting terms available from 12 to 72 months.
- Trade-In Program: Barco ClickShare TRADE-IN program allows customers to trade in existing equipment for new solutions, generating revenue through the sale of upgraded products while providing value to existing customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Equipment rental terms from 12 to 72 months |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Exertis Pro AV (formerly COMM-TEC) product offering
Product offeringCore offering
Exertis Pro AV (formerly COMM-TEC) operates as a pan-European value-added distributor of professional audio, video, and multimedia technology. The company distributes and integrates third-party AV brands across product categories including professional audio, digital signage, displays, signal management/AV-over-IP, video conferencing, PTZ cameras, LED walls, presentation systems, room booking, control systems, and infrastructure accessories. Value-added services include technical planning, product configuration, financing through GRENKE partnership, TRADE-IN programs, and project registration support for integrators and resellers.
Product overview
Exertis Pro AV (formerly COMM-TEC) operates as a value-added distributor of professional audio, video, and multimedia technology across Europe. The company offers a comprehensive portfolio organized as a multi-brand distribution platform with product categories spanning audio equipment (amplifiers, microphones, DSP, mixers, conference systems), digital signage solutions (media players, all-in-one displays, steles, CMS), display solutions (professional displays, touchscreens, video walls, LED walls, hotel TV), signal management and AV-over-IP infrastructure, video conferencing systems (PTZ cameras, videobars, BYOD kits), recording and streaming solutions, room booking systems, presentation systems, control systems, and infrastructure accessories (racks, cables, connection panels). Service offerings include a Renting Simulator for equipment financing through GRENKE, a TRADE-IN program for equipment exchanges, project registration, RMA services, and AV planning tools. The company serves markets including corporate conferencing, education, digital signage, hospitality, events, and broadcast through distribution of brands such as BrightSign, Barco ClickShare, Canon, and Televic.
Differentiator
Problem solved
Functional benefit
Products and services
- Audio Distribution & Processing Equipment Comprehensive range of professional audio equipment including amplifiers, microphones, wireless systems, speakers, DSP processors, mixers, and conference audio solutions for commercial and professional AV applications.
- Digital Signage Solutions Complete digital signage ecosystem including media players, all-in-one displays, steles, content management systems, and accessories for retail, corporate, and public space deployments.
- Display Solutions Portfolio of display products spanning consumer displays, professional displays, touch and collaboration displays, video walls, retractable displays, e-posters, and hotel TV systems for diverse vertical markets.
- Signal Management & AV-over-IP Solutions Signal distribution and processing equipment including AV-over-IP solutions, converters, extenders, switchers, crossbars, EDID managers, scalers, and signal generators for professional AV installations.
- Video Conferencing Systems Complete video conferencing portfolio featuring VC cameras, BYOD kits, videobars, speakers, MRT systems, and accessories for meeting room and conference deployments.
- PTZ and Professional Cameras Professional camera solutions including PTZ cameras, document cameras, and accessories for broadcast, conference, education, and live production applications.
- LED Display Walls LED wall solutions for indoor and outdoor installations, including direct-view LED panels, wall-mounted LED displays, and associated mounting accessories.
- Room Booking & Scheduling Systems Room reservation solutions including scheduling displays, door signs, software licenses, and accessories for managing meeting room availability in enterprise environments.
- Wireless Presentation Systems
Quantifiable outcome
- Response time for rental quotations under 20 minutes for amounts below 50,000 EUR
Companies that use Exertis Pro AV (formerly COMM-TEC)
Customer profileSegments5 records
Ideal customer profiles4 records
Exertis Pro AV (formerly COMM-TEC) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exertis Pro AV (formerly COMM-TEC) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- BarcoflagshipBarco is a key technology brand partner for ClickShare wireless presentation systems and ENCORE3 presentation systems. Exertis Pro AV distributes Barco products across its European markets and runs exclusive TRADE-IN programs for Barco ClickShare products, enabling customers to upgrade from older models to newer ClickShare generations with trade-in incentives.
- BrightSignflagshipBrightSign is a key partner for digital signage media players. Exertis Pro AV features BrightSign prominently on its homepage and distributes the full BrightSign product line including the new Serie 6 players launched in 2026. BrightSign players are showcased in the digital signage solution category.
- CanoncoreCanon is a key brand partner for professional cameras including PTZ cameras (CR-N400, CR-N350) and document cameras. Exertis Pro AV distributes Canon professional imaging products and runs promotional campaigns including camera gift promotions for first orders.
- OptomacoreOptoma is a brand partner for laser projectors. Exertis Pro AV distributes Optoma products and promotes the brand's 5-year warranty on professional laser projectors, a key value proposition for B2B customers.
- TeleviccoreTelevic is a brand partner for conference and collaboration audio systems including the D-Cerno product line. Exertis Pro AV distributes Televic conference solutions in European markets.
- ClearOnecoreClearOne is a brand partner for professional audio and conferencing equipment including the UNITE series cameras. Exertis Pro AV runs promotional campaigns featuring ClearOne products including camera giveaways for first orders.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Exertis Pro AV (formerly COMM-TEC) competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Customer concentration
Exertis Pro AV (formerly COMM-TEC) social profiles
Digital presenceExertis Pro AV (formerly COMM-TEC) compliance and trust
Trust signalCompliance1 record
Exertis Pro AV (formerly COMM-TEC) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exertis Pro AV (formerly COMM-TEC) leadership team
Management profileNumber of profiles
Exertis Pro AV (formerly COMM-TEC) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exertis Pro AV (formerly COMM-TEC) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exertis Pro AV (formerly COMM-TEC)
What does Exertis Pro AV (formerly COMM-TEC) do?
Exertis Pro AV (formerly COMM-TEC) operates as a pan-European value-added distributor of professional audio, video, and multimedia technology. The company distributes and integrates third-party AV brands across product categories including professional audio, digital signage, displays, signal management/AV-over-IP, video conferencing, PTZ cameras, LED walls, presentation systems, room booking, control systems, and infrastructure accessories. Value-added services include technical planning, product configuration, financing through GRENKE partnership, TRADE-IN programs, and project registration support for integrators and resellers.
Is Exertis Pro AV (formerly COMM-TEC) a public or private company?
Exertis Pro AV (formerly COMM-TEC) is a private company. It is classified as corporate owned and is currently operating.
When was Exertis Pro AV (formerly COMM-TEC) founded?
Exertis Pro AV (formerly COMM-TEC) was founded in 1989. It employs 11 to 50 people.
Where is Exertis Pro AV (formerly COMM-TEC) based?
Exertis Pro AV (formerly COMM-TEC) is headquartered in Germany (Headquarters), Germany, in the Europe region.
How does Exertis Pro AV (formerly COMM-TEC) make money?
Three revenue lines are on record. Product Distribution and Resale is the primary driver. The others are equipment Rental and Financing and trade-In Program.
Does Exertis Pro AV (formerly COMM-TEC) have an API?
No public API is recorded for Exertis Pro AV (formerly COMM-TEC).
What industry is Exertis Pro AV (formerly COMM-TEC) in?
Exertis Pro AV (formerly COMM-TEC)'s product category is Professional AV Equipment Distribution. Its primary akta.pro industry code is CRACAEAL, Commercial/Pro AV & Home Theater (Prosumer) Retail, with a secondary code of THAHAOAF, Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection). Its NAICS code is 33431 and its SIC code is 7373.