Exomedica (ex.Genmedica Baltic)
Exomedica is a Riga-based medical and laboratory equipment distributor, founded 2011, serving hospitals, research institutions, universities, and industrial laboratories across 70 countries through hardware sales and end-to-end project services.
- Company typePrivate
- Founded-
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Exomedica (ex.Genmedica Baltic) does
Exomedica, formerly Genmedica Baltic, is a privately held medical and laboratory equipment distributor headquartered in Riga, Latvia, with a regional office in Dubai, UAE. Founded in 2011 and operating with approximately 15 employees, the company sources products from leading global manufacturers and distributes them across 70 countries in more than 350 product categories. Its portfolio spans Life Science Research, Clinical Laboratory Diagnostics, Preclinical Research, Industrial, Hospital, and Laboratory Chemicals verticals, serving hospitals, research institutions, educational facilities, and industrial laboratories.
The company monetizes through two streams: hardware sales of medical equipment, instruments, diagnostic kits, reagents, and consumables, and professional services including facility and testing line design, installation and quality control, user training, and ongoing maintenance and calibration. Pricing is quote-based and tailored to each institutional customer's requirements, with multi-year contract structures typical for project engagements such as cleanrooms, preclinical imaging centers, and medical simulation centers.
Commercially, Exomedica combines direct B2B sales to institutional customers with a global dealer program offering golden and exclusive dealer tiers supported by marketing, training, and event resources. The company maintains a presence on LinkedIn, Facebook, and Instagram, and has completed 56 documented projects and received 13 industry awards. Leadership consists of a three-person executive team — CEO Natia, COO Kristina, and Head of Service Department Toms — with no disclosed external institutional ownership or funding rounds.
Exomedica (ex.Genmedica Baltic) firmographics
Firmographics- Name
- Exomedica (ex.Genmedica Baltic)
- Legal name
- Exomedica
- Website
- https://exomedica.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exomedica is a Riga-based medical and laboratory equipment distributor, founded 2011, serving hospitals, research institutions, universities, and industrial laboratories across 70 countries through hardware sales and end-to-end project services.
- Ownership category
- akta.pro rank
Exomedica (ex.Genmedica Baltic) industry classification
Industry- Product category
- Medical Equipment Distribution
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG)
Keywords
Where Exomedica (ex.Genmedica Baltic) is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices2 records
Markets served
Exomedica (ex.Genmedica Baltic) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Medical and Laboratory Equipment Sales: Exomedica generates revenue through the sale of medical equipment, laboratory instruments, diagnostic kits, reagents, and consumables to healthcare and research institutions.
- Service and Support: Additional revenue is generated through facility design services, installation and quality control, training programmes, and ongoing maintenance and calibration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized pricing based on customer requirements and project scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Exomedica (ex.Genmedica Baltic) product offering
Product offeringCore offering
Exomedica is a distributor of medical and laboratory equipment, supplying hospitals, research institutions, universities, and industrial laboratories with products such as diagnostic instruments, surgical tools, reagents, laboratory chemicals, life science research kits, and preclinical imaging systems sourced from global manufacturers. The company also delivers four service pillars — facility and testing line design, installation and quality control, user training, and maintenance/calibration support — providing end-to-end project solutions across 70 countries.
Product overview
Exomedica is a medical equipment and supplies distributor offering a diversified portfolio across six product categories: Life Science Research (molecular biology, immunology, cell analysis, proteomics products and kits), Clinical Laboratory Diagnostics (reagents, kits, instruments for clinical chemistry, hematology, molecular diagnostics, cytogenetics, microbiology), Preclinical Research (drug discovery kits, animal care systems, imaging platforms), Industrial products (microbiological testing, QC testing equipment), Hospital products (diagnostic and surgical equipment), and Laboratory Chemicals. The company also provides four complementary service pillars—Facility and Testing Line Design, Installation and Quality Control, Training Programmes for Users, and Maintenance and Support—that support the entire product portfolio. With operations spanning 70 countries and over 350 product categories, Exomedica functions as a distributor intermediary between global manufacturers and medical institutions, rather than developing proprietary technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Science Research Products and Kits Products and kits for life science research covering molecular biology, immunology, cell analysis, and proteomics, along with laboratory chemicals and labware, and general-use and educational equipment. Supplied to research institutions and laboratories.
- Clinical Laboratory Diagnostics Reagents, kits, and instruments for clinical laboratory diagnostics covering clinical chemistry, hematology, immunohematology, molecular diagnostics, cytogenetics, immunology, serology, microbiology, medical pathology, cytology, and sample collection, preparation, and storage. Supplied to hospital laboratories and diagnostic facilities.
- Preclinical Research Kits Kits for preclinical research covering drug discovery, animal care systems, anaesthesia systems, imaging platforms, and imaging agents. Supplied to preclinical research facilities and drug discovery organizations.
- Industrial Products and Instruments Kits and instruments for industrial researchers covering microbiological testing, QC testing, general laboratory equipment, upstream and downstream processes, and chemicals and reagents. Supplied to industrial laboratories for manufacturing quality control and testing.
- Hospital Products Vital tools for hospitals including diagnostic equipment and surgical instruments that support various medical procedures and the delivery of quality patient care. Supplied to hospitals and medical facilities.
- Laboratory Chemicals Highly functional and high-quality laboratory chemicals, specialty chemicals, and clinical diagnostic reagents sourced from a general chemical manufacturer and based on advanced technological development. Supplied to laboratories and research institutions.
- Facility and Testing Line Design Services Comprehensive design services for facilities and testing lines, ensuring efficient layout and integration of clinical and laboratory equipment with optimized space utilization. Delivered to medical institutions and laboratories.
- Installation and Quality Control Services Equipment installation with rigorous quality control measures involving thorough testing and inspection to ensure optimal functionality and performance. Delivered alongside equipment sales to medical and laboratory customers.
- Training Programmes for Users Tailored training programmes for users to ensure proper understanding and operation of clinical and laboratory equipment. Delivered to staff at hospitals, research institutions, and laboratories that purchase Exomedica equipment.
- Maintenance and Support Services Ongoing maintenance services and technical support, including calibration services, to ensure continued functionality and reliability of all equipment supplied. Delivered to institutional customers after installation.
Companies that use Exomedica (ex.Genmedica Baltic)
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Exomedica (ex.Genmedica Baltic) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Exomedica (ex.Genmedica Baltic) partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Global Manufacturers (Suppliers)coreExomedica has established strong partnerships with leading manufacturers in the medical equipment and laboratory technology industry. These supplier relationships allow Exomedica to offer the latest advances in laboratory technology and ensure access to cutting-edge solutions for their customers.
- Dealers and DistributorsminorExomedica operates a dealer network with opportunities to become golden or exclusive dealers. They offer competitive and flexible pricing policies for dealers, with support including marketing campaigns, industry events, webinars, and local training visits.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Exomedica (ex.Genmedica Baltic) competitors and assessment
Company assessmentBroad incumbents
- Thermo Fisher Scientific: Global leader in life-science instruments, clinical diagnostics, laboratory supplies, and related services. Direct analogue to Exomedica at vastly greater scale, competing for many of the same hospital, research, and industrial-lab procurement budgets.
- Agilent Technologies: Supplies analytical instruments, reagents, and consumables used in clinical, life-science, and industrial QC laboratories. Competes for the analytical-instrument portion of Exomedica's portfolio, often as a manufacturer whose products Exomedica distributes.
- PerkinElmer / Revvity: Provides life-science, diagnostics, and applied markets solutions including reagents, instruments, and imaging platforms relevant to Exomedica's preclinical research and clinical diagnostics categories.
- Merck KGaA / Sigma-Aldrich (Life Science): Supplies reagents, kits, lab chemicals, and analytical products used across life science, clinical diagnostics, and industrial QC. Offers the same catalogue breadth that Exomedica resells through supplier partnerships.
Direct peers
- Bio-Rad Laboratories: Manufactures and distributes clinical diagnostics, life-science research, and food/industrial QC products. Overlaps heavily with Exomedica's clinical lab diagnostics and industrial QC categories.
- Avantor (VWR): Pure-play laboratory products distributor with broad SKU coverage, global logistics, and institutional procurement contracts. Closest pure-distributor comparable to Exomedica's life-science and clinical-lab supply business.
Emerging players
- Waters Corporation: Manufactures analytical instruments (LC, MS) and chemistry consumables used in clinical, life-science, and industrial QC laboratories. Comparable as one of the manufacturer brands Exomedica would typically resell into research and hospital labs.
- Sartorius AG: Supplies bioprocessing, lab, and preclinical research products relevant to Exomedica's preclinical and life-science research lines. Comparable in serving drug discovery and life-science research customers.
- Eppendorf SE: Manufactures and distributes premium laboratory instruments, consumables, and bioreactor solutions. Competes for bench-instrument and consumable budgets in the same research and clinical-lab facilities Exomedica serves.
- Carl Zeiss (ZEISS): Supplies microscopy, imaging, and surgical/medical optics used in research, clinical diagnostics, and hospital environments. Overlaps with Exomedica's microscopy, imaging, and anatomy/medical simulation offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Exomedica (ex.Genmedica Baltic) social profiles
Digital presenceExomedica (ex.Genmedica Baltic) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exomedica (ex.Genmedica Baltic) leadership team
Management profileNumber of profiles
Profiles3 records
Exomedica (ex.Genmedica Baltic) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exomedica (ex.Genmedica Baltic) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exomedica (ex.Genmedica Baltic)
What does Exomedica (ex.Genmedica Baltic) do?
Exomedica is a distributor of medical and laboratory equipment, supplying hospitals, research institutions, universities, and industrial laboratories with products such as diagnostic instruments, surgical tools, reagents, laboratory chemicals, life science research kits, and preclinical imaging systems sourced from global manufacturers. The company also delivers four service pillars — facility and testing line design, installation and quality control, user training, and maintenance/calibration support — providing end-to-end project solutions across 70 countries.
Is Exomedica (ex.Genmedica Baltic) a public or private company?
Exomedica (ex.Genmedica Baltic) is a private company. It is classified as unknown and is currently operating.
When was Exomedica (ex.Genmedica Baltic) founded?
Exomedica (ex.Genmedica Baltic) was founded in -1. It employs 11 to 50 people.
Where is Exomedica (ex.Genmedica Baltic) based?
Exomedica (ex.Genmedica Baltic) is headquartered in Riga, Latvia, in the Europe region.
How does Exomedica (ex.Genmedica Baltic) make money?
Two revenue lines are on record. Medical and Laboratory Equipment Sales are the primary driver. The others are service and Support.
Who are Exomedica (ex.Genmedica Baltic)'s main competitors?
Broad incumbents on record are Thermo Fisher Scientific, Agilent Technologies, PerkinElmer / Revvity and Merck KGaA / Sigma-Aldrich (Life Science). Direct peers are Bio-Rad Laboratories and Avantor (VWR). Emerging players are Waters Corporation, Sartorius AG, Eppendorf SE and Carl Zeiss (ZEISS).
Does Exomedica (ex.Genmedica Baltic) have an API?
No public API is recorded for Exomedica (ex.Genmedica Baltic).
What industry is Exomedica (ex.Genmedica Baltic) in?
Exomedica (ex.Genmedica Baltic)'s product category is Medical Equipment Distribution. Its primary akta.pro industry code is HLAHANAG, Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs). Its NAICS code is 339113 and its SIC code is 3841.