Basisschool ExpeditieWijz

What Basisschool ExpeditieWijz does

Basisschool ExpeditieWijz is a private Dutch primary school (basisschool) founded in October 2020 by Stichting ExpeditieWijz, operating from two locations in Hengelo, Overijssel: locatie Oyfo (F. Hazemeijerstraat 300) and locatie MakeLarij (Dr. A. Kuyperplein 14). The school serves approximately 170 children aged roughly 4–12 across four age-grouped "base camps" (Terra, Galileo, Everest, Atlantis) and is led by two co-directors, Monique Engberink and Kim Huiskes, with oversight from a three-person Raad van Toezicht.

The school's pedagogical stack combines The Leader in Me (Stephen Covey's 7 Habits framework) with the Jeelo (Je Eigen Leeromgeving) project-based learning methodology, delivered through the Mijn Jeelo digital portfolio platform and the IEP Leerlingvolgsysteem for longitudinal tracking of cognitive, social-emotional, and motor development. Additional learning tools integrated include Rekentuin/Taalzee and Rekensprint for math and language practice, and Parro for parent-school communication. A distinguishing structural feature is the co-location with Oyfo Techniekmuseum and Oyfo Kunstenschool inside the historic Hazemeijer Complex, which embeds art, music, theater, and technology educators directly into project-based curriculum delivery.

The revenue model is fundamentally a non-profit foundation model: primary funding comes from Dutch government basisbekostiging tied to student enrollment, supplemented by voluntary parent contributions of approximately €115 per year (€100 for excursions and materials, €15 expedition fees) and a €1.50/day fruit-and-lunch contribution (≈€274.50 annually across 183 school days). Customer acquisition is community-led through monthly Kijkochtend open mornings, organic social (Facebook, Instagram), and word-of-mouth referrals within the Hengelo catchment; parents enroll directly via introductory meetings with the school. The GTM motion and pricing structure make this a low-conversion-funnel, high-trust, locally-bounded educational service rather than a scalable product business.

Name

Basisschool ExpeditieWijz

Legal name

Stichting ExpeditieWijz

Website

https://expeditiewijz.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Basisschool ExpeditieWijz is a private Dutch primary school in Hengelo, Netherlands, founded in 2020 by Stichting ExpeditieWijz, serving approximately 170 children aged 4–12 through a Leader in Me and Jeelo project-based curriculum with co-located Oyfo museum and arts programming.

Ownership category

akta.pro rank

Product category

Primary School Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts) (EDACAJAB)

akta.pro secondary industries

Adaptive & Personalized Learning Platforms for ECE (EDACANAJ), Individualized Learning Plans & Differentiated Instruction Materials (IEP/IFSP-Aligned) (EDACAJAE)

Keywords

• Primary school education
• Project-based learning
• Personalized learning routes
• Leadership development
• Child-centered education

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Government Basic Funding (Basisbekostiging): Primary revenue from Dutch government educational funding based on student enrollment.
2. Voluntary Parent Contributions: Voluntary contributions from parents: €1.50 per day for fruit and lunch (€274.50 annually for 183 school days), plus €115 annual voluntary contribution for excursions, materials, and expeditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Basisschool ExpeditieWijz is a Dutch primary school providing full-time education for children aged 4-12 across two locations in Hengelo, Netherlands. It delivers personalized, project-based learning through the Jeelo (Je Eigen Leeromgeving) digital curriculum combined with The Leader in Me (Covey) leadership pedagogy and the Met Wijzje life-skills program. Children are organized into base camps (Terra, Galileo, Everest, Atlantis) by age and development stage, and progress is tracked through the Mijn Jeelo portfolio platform and IEP student monitoring system.

Product overview

ExpeditieWijz operates as a primary school with a unified educational approach combining project-based learning (Jeelo), leadership development (Leader in Me), and personal growth programs (Met Wijzje het leven begrijpen). The core product is the Jeelo digital learning environment, which provides personalized learning routes through 'Mijn Jeelo' portfolios. This is complemented by the Leader in Me pedagogical framework and the 'Wijzje' life skills program. Children are organized into base camps (Terra, Galileo, Everest, Atlantis) representing different age groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Basisschool ExpeditieWijz primary education Full-time primary school education for children aged 4-12 across two Hengelo locations (Oyfo and MakeLarij), combining the Jeelo project-based curriculum, The Leader in Me leadership pedagogy, the Met Wijzje life-skills program, and partnerships with Oyfo Techniekmuseum and Oyfo Kunstenschool. Approximately 170 children are enrolled for school year 2025-2026.

Quantifiable outcome

• 100+ positive experiences and visible transformations in children documented
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Oyfo TechniekmuseumcoreStrategic or Co-development PartnerShared location partnership in the Hazemeijer Complex historic factory building. Oyfo museum provides art, music, theater, and technology educators who deliver lessons and workshops within school projects. This collaboration creates a rich and meaningful learning environment for children, parents, and staff.
• Oyfo KunstenschoolcoreStrategic or Co-development PartnerArt and culture school sharing the Hazemeijer Complex location. Provides integrated art, music, and creative education within the school's project-based curriculum.
• Plein Midden TwentecoreStrategic or Co-development PartnerCollaboration platform for inclusive education (passend onderwijs) in the municipalities of Borne, Hof van Twente, and Hengelo. Ensures every child has access to appropriate educational placement, with support for schools and cooperation with parents and partners.
• BSO de JeugdminorChannel Partner/ Reseller/ DistributorAfter-school care provider in Hengelo that serves children from ExpeditieWijz.
• BSO BuitenzijnminorChannel Partner/ Reseller/ DistributorAfter-school care provider in Hengelo that serves children from ExpeditieWijz.
• Jeelo (Je Eigen Leeromgeving)coreTechnology or IntegrationEducational methodology and digital platform (Mijn Jeelo) providing project-based curriculum with 12 socially relevant themes, development lines, and personalized learning routes for students.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vrije Scholen (Waldorf/Steiner primary schools): National network of Dutch Waldorf/Steiner primary schools offering alternative, child-centered pedagogies. Directly comparable to ExpeditieWijz because both compete for the same parent segment seeking non-traditional, holistic primary education in the Netherlands.
• Nederlandse Montessori Vereniging member schools: Network of Montessori primary schools across the Netherlands. Comparable as alternative-pedagogy primary schools targeting parents who want individualized, self-directed learning, mirroring ExpeditieWijz's personalized-route value proposition.
• Nederlandse Dalton Vereniging member schools: Dutch Dalton Plan primary schools emphasizing student independence, responsibility, and self-directed learning. Closely comparable to ExpeditieWijz's focus on eigenaarschap (ownership), responsibility, and project-based work.
• Jenaplan Onderwijs member schools: Dutch Jenaplan primary schools organized around holistic child development, social learning, and self-direction. Directly comparable alternative-pedagogy primary schools serving the same Dutch parent segment as ExpeditieWijz.

Broad incumbents

• Stichting BOOR: Large Rotterdam-area foundation operating numerous primary schools under one governance umbrella. A broad incumbent in the Dutch primary-education market that benefits from scale economies ExpeditieWijz cannot currently access.
• Stichting PCOU Willibrord: Large Utrecht-based foundation running a portfolio of primary schools. Broad incumbent comparable in structure (stichting, supervisory board, multiple locations) but at substantially greater scale than ExpeditieWijz.

Others

• Bureau Jeelo (Je Eigen Leeromgeving): Provider of the Jeelo project-based learning methodology and Mijn Jeelo digital platform that ExpeditieWijz uses as its core curriculum infrastructure. Key ecosystem partner and an indirect competitor for any new primary school considering Jeelo adoption.
• FranklinCovey Education (Leader in Me): Owner/licensor of The Leader in Me pedagogy based on Stephen Covey's 7 Habits, which is one of the two core methodological pillars of ExpeditieWijz's educational concept. Relevant as the upstream licensor of the school's leadership framework.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Expeditiewijz-241480947112192
• Instagraminstagram.com/expeditiewijz
• LinkedInlinkedin.com/company/basisschool-expeditiewijz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basisschool ExpeditieWijz