What Expert Österreich e.Gen. does

Expert Österreich e.Gen. is an Austrian retail cooperative of approximately 180 independent electrical specialist retailers, founded in 1975–1976 and headquartered in Wels, Oberösterreich. The cooperative operates under the unified "Expert" brand, providing household appliances, consumer electronics, and related services to Austrian end consumers through both a physical store network of 180 locations and a centralized e-commerce platform at expert.at. The 180 specialist stores are run by regionally anchored, self-employed entrepreneurs who are members of the cooperative, combining local retail autonomy with shared brand identity, marketing, and centralized purchasing power.

The company's product portfolio spans major European appliance brands including Miele, AEG, Bosch, and Liebherr, alongside consumer electronics from Samsung and Sony, covering categories from washing machines, dryers, dishwashers, and refrigeration to ovens, cooktops, TVs, and small electrical goods. Underlying technology consists of a standard e-commerce storefront (expert.at) integrated with Klarna payment processing (offering invoice, installment, credit card, Google Pay, Apple Pay, and direct debit) and DPD parcel logistics, supplemented by Expert's own delivery fleet for large appliances. Distribution is hybrid: customers can order online with home delivery (standardized DPD parcel shipping for items up to 31.5 kg, or Expert's own Lieferservice for large appliances) or use click-and-collect pickup at any of the 180 local stores at no charge.

Revenue is generated primarily through one-time product sales to end consumers across both channels, with additional revenue from a tiered Lieferservice delivery-and-installation offering (Komfort through Premium Plus tiers priced €79.90–€299.90), repair services performed by local technicians, and energy-saving consultation. The go-to-market is direct-to-consumer B2C, supported by email, the expert.at website, social media (Facebook, Instagram), and a 24/7 customer service hotline. Geographic scope is Austria-only, with explicit delivery restrictions to Austrian addresses. Strategic partnerships with Miele (premium appliance channel), Klarna (payments), and DPD (parcel logistics) reinforce the offering, and the cooperative is led by managing director Mag. Alfred Kapfer.

Name

Expert Österreich e.Gen.

Website

https://expert.at

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Expert Österreich e.Gen. is an Austrian retail cooperative of approximately 180 independent electrical specialist retailers selling household appliances and consumer electronics through physical stores and a centralized e-commerce platform (expert.at), serving Austrian end consumers with delivery, installation, and repair services.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492), Appliance Repair and Maintenance (811412)

SIC

Retail-Catalog & Mail-Order Houses (5961), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industry

Small Appliance Repair & Service (CRACAJAC)

Keywords

• Consumer electronics retail
• Household appliances sales
• Appliance installation services
• Electronics repair services
• Cooperative retail network

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Electronics & Appliances): Retail sales of household appliances, consumer electronics, and related products through both physical Expert stores and online shop. Revenue generated through one-time product transactions with end consumers.
2. Delivery & Installation Services: Tiered delivery services offering varying levels of service from basic doorstep delivery (€79.90 Komfort) to premium installation including old appliance disposal, wall mounting, and equipment setup (€179.90 Premium Plus). Additional revenue from installation services for household appliances.
3. Repair Services: Repair service for defective household appliances provided by experienced technicians at local Expert stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Expert Österreich e.Gen. operates a cooperative of approximately 180 independent electrical specialist retailers across Austria, offering household appliances and consumer electronics for sale through both physical storefronts and a centralized e-commerce shop (expert.at). The offering is complemented by tiered delivery and installation services (Expert Lieferservice Komfort through Premium Plus), on-site repair services by trained technicians, energy-saving consultation, and free in-store pickup at local Expert locations.

Product overview

Expert Österreich e.Gen. operates a retail cooperative of 180 independent electrical specialist retailers across Austria, combining physical store presence with a unified online shopping platform. The core offering is the Expert Onlineshop for electrical appliances and consumer electronics, supported by a portfolio of delivery and installation services (Expert Lieferservice Komfort through Premium Plus tiers), repair services, and energy consultation. The product portfolio spans major appliance brands including Miele (premium washing machines, dryers, dishwashers with TwinDos and EcoDry technologies), AEG (ProSense washing, SaphirMatt cooktops), Bosch (Series 8 ovens with PerfectBake, NoFrost refrigeration), and Liebherr (BioFresh, NoFrost, SmartDevice equipped fridges and freezers), alongside built-in appliances, TVs, and small electrical goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Expert Onlineshop
• Expert Lieferservice
• Standardversand via DPD
• Reparatur-Service
• Energiesparen-Beratung

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• MielecoreChannel Partner/ Reseller/ DistributorMiele and Expert maintain a special partnership where Expert offers an extensive range of Miele products along with comprehensive service including delivery, installation, and repair. Expert highlights Miele's sustainability and innovation values as aligned with their own brand positioning.
• KlarnacoreTechnology or IntegrationKlarna provides payment processing services for the Expert online shop, offering invoice (30-day payment), installment, sofortüberweisung, credit card, Google Pay, Apple Pay, and direct debit options. Their TÜV and Trusted Shops certified payment system ensures secure transactions.
• DPD (DPD Austria)minorChannel Partner/ Reseller/ DistributorDPD serves as the standard parcel delivery service for packages up to 31.5 kg (excluding TVs) from the Expert online shop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/expertat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert Österreich e.Gen.