What ExpertPlus does

ExpertPlus is a Dutch cooperative (coöperatie) of approximately 12 senior professionals, founded in 2016 and headquartered in Tilburg, Netherlands. The cooperative supplies advisory services to small and medium-sized businesses in the North Brabant region, drawing on members who are at minimum 45 years old, hold HBO or university degrees, and have at least 10 years of professional experience. Service lines span organizational consulting, HR management, sustainable entrepreneurship (including CSR and Arbo compliance), marketing and communication, and AVG/GDPR privacy advisory, delivered through established consulting methodologies including LEAN, Six Sigma, Kotter's 8-step change model, the KANO model, and A3 problem-solving. There is no proprietary technology platform underpinning the offering; engagement value is delivered directly by cooperative members.

Revenue is generated through professional services engagements priced on a custom quote basis, with a sales-led go-to-market combining direct advisory, workshops, content marketing via the firm's website and blog, newsletters, and community participation such as Beursvloer Tilburg. The cooperative operates from the Station88 Regional Entrepreneur Hub and maintains an academic research partnership with Fontys Hogescholen (SIC) on generational management. Beyond client advisory, the firm runs the "Baas over je eigen loopbaan" program, a 9-month structured initiative that supports experienced 45+ job seekers in transitioning into shortage occupations, extending the member expertise into workforce redeployment.

Name

ExpertPlus

Legal name

ExpertPlus

Website

https://expertplus.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ExpertPlus is a Tilburg-based Dutch cooperative of 12 senior professionals (45+, 10+ years experience) that delivers organizational, HR, sustainability, marketing, and AVG/GDPR advisory services to SMBs in the North Brabant region, and runs the "Baas over je eigen loopbaan" program for 45+ job seekers transitioning into shortage occupations.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: ExpertPlus generates revenue through professional consulting engagements, one-time advisory projects, coaching, and structured programs. Services are delivered by cooperative members who are senior professionals with extensive experience in various business domains.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ExpertPlus is a cooperative of 12 senior professionals (45+, HBO/university educated, 10+ years experience) delivering integrated advisory services to Dutch SMB entrepreneurs. Its core offerings span organizational consulting, human resources management, sustainable entrepreneurship (CSR/Arbo/MVO), marketing & communication, and AVG/GDPR compliance. The cooperative also runs the 'Baas over je eigen loopbaan' program — a 9-month structured pathway (3 months theory, 6 months internship) that helps experienced 45+ professionals transition into shortage occupations.

Product overview

ExpertPlus is a cooperative advisory firm consisting of 12 senior professional members offering integrated consulting services to entrepreneurs and SMEs. The company operates through five main service labels: Organisatieadvies (Business Organization), Human Resources Management, Duurzaam Ondernemen (Sustainable Entrepreneurship/MVO), Marketing & Communicatie, and AVG/GDPR Privacy Advisory. Additionally, they run 'Baas over je eigen loopbaan,' a specialized 9-month program for experienced 45+ professionals to transition into shortage occupations. Their methodology incorporates LEAN, Six Sigma, Kotter's 8-step change management, and CRM advisory. The cooperative structure enables knowledge sharing and integrated expertise delivery to mid-market clients.

Differentiator

Problem solved

Functional benefit

Brands

• Baas over je eigen loopbaan: Program for experienced 45+ professionals to find employment in shortage occupations, featuring 3 months theory and 6 months practical internship.

Products and services

• Organisatieadvies (Business Organization Consulting) Advisory service that helps SMEs in the Netherlands improve their organizational structure, processes, and overall business performance through consulting engagements.
• Human Resources Management (HRM) Professional HR advisory covering personnel management, coaching, reorganization, personal development, team development, leadership development, and compliance with Dutch labor regulations, for SME clients.
• Duurzaam Ondernemen (Sustainable Entrepreneurship / MVO en Arbo & Milieu) Sustainable entrepreneurship advisory covering CSR/MVO, environmental compliance, Arbo safety regulations, RI&E risk inventories, emergency planning, and improvement plans for Dutch SMEs.
• Marketing & Communicatie Marketing and communication advisory including customer analysis, target group analysis, offline/online integration, social media strategy, website optimization, and budget marketing for SMEs.
• AVG/GDPR Advies Privacy and data protection advisory helping Dutch businesses comply with GDPR (AVG) regulations through a structured 10-step plan, awareness training, and implementation support.
• Baas over je eigen loopbaan A 9-month structured program (3 months theory, 6 months practical internship) designed for experienced 45+ professionals at mbo/hbo level to transition into occupations facing labor shortages, combining team coaching, vocational training, and workplace internships.

Quantifiable outcome

• Successful career transitions for participants in the 'Baas over je eigen loopbaan' program

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Station88 (Huis voor Ondernemerschap en Innovatie)coreStrategic or Co-development PartnerExpertPlus is a partner within Station88, a Regional Entrepreneur Hub located in the historic NS workshop building in Tilburg's Spoorzone. ExpertPlus maintains workspace at MCSI, one of Station88's partners, enabling them to work centrally and exchange knowledge with startups, entrepreneurs, and fellow partners.
• Fontys Hogescholen (SIC - Studenten Innovatie Centrum)coreStrategic or Co-development PartnerExpertPlus collaborates with Fontys Hogescholen's Student Innovation Center on research projects. Their first joint project examined generational management in HR practice. Students conducted research while ExpertPlus provided guidance, and both parties jointly presented results at an interactive symposium.
• Jong NederlandminorImplementation/ SI/ Consulting PartnerExpertPlus conducted a LEAN session for the national youth organization during their annual vision day. The workshop covered customer value, customer needs, KANO model, and A3 methodology, resulting in actionable organizational improvements.
• MCSIcoreStrategic or Co-development PartnerMCSI is a partner at Station88 where ExpertPlus maintains workspace. This relationship enables ExpertPlus to operate from a central location and collaborate with other Station88 partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BMC: BMC is a Dutch advisory firm serving public sector and mid-market clients across HR, organizational development, and operational improvement. Comparable to ExpertPlus in its multi-disciplinary advisory focus, with stronger public-sector emphasis.
• Berenschot: Berenschot is a Netherlands-based consultancy specializing in organizational, HR, and public-sector advisory. It is directly comparable to ExpertPlus because it serves similar mid-market clients with overlapping functional expertise in HRM and organizational change.
• Twynstra Gudde: Twynstra Gudde is a Dutch consulting firm focused on complex change, organizational design, and HR for public and societal clients. Comparable to ExpertPlus in its integrated change-management and HR advisory orientation, though operating at significantly larger scale.
• KplusV: KplusV is a Dutch consulting firm advising on societal, organizational, and HR challenges for public and non-profit clients. Comparable to ExpertPlus in its mission-driven advisory positioning and overlap in organizational consulting and HRM offerings.
• Vintura: Vintura is a Dutch consulting firm specializing in organizational, change management, and HR advisory. Comparable to ExpertPlus in its integrated advisory service mix and SMB/mid-market positioning in the Netherlands.
• Significant: Significant (formerly Boer & Croon) is a Dutch consultancy focused on interim management, organizational transformation, and HR advisory. Comparable to ExpertPlus in its HR and organizational advisory scope, with a different delivery model (interim executive placement).
• GITP: GITP is a Dutch HR and organizational development consultancy offering assessments, coaching, and talent advisory. Comparable to ExpertPlus in its HRM service line and career-coaching offerings (overlapping with the 'Baas over je eigen loopbaan' program).
• Borea: Borea is a Dutch cooperative of independent consulting firms serving public and societal clients. It is the closest structural peer to ExpertPlus because both operate as cooperatives of senior advisors pooling expertise for mid-market and public-sector engagements.
• Andersson Elffers Felix: AEF is a Dutch consultancy providing strategic, organizational, and HR advisory to public and societal organizations. Comparable to ExpertPlus in its advisory methodology and senior-professional positioning, though focused primarily on public-sector clients.

Broad incumbents

• Deloitte Consulting Netherlands: Deloitte is a global professional services firm with a large Netherlands consulting practice covering HR transformation, organizational design, and sustainability. Comparable to ExpertPlus in service overlap but operates at vastly greater scale and serves enterprise and mid-market clients across all sectors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/expertplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpertPlus