Fundación Exportar

What Fundación Exportar does

Fundación Exportar (operating publicly as PromArgentina — Agencia Argentina de Inversiones y Comercio Internacional) is a government state entity under the Government of Argentina, founded in 1995 and headquartered in Buenos Aires. Its core function is to promote Argentine exports and attract foreign investment through trade missions, business rounds, participation in international trade fairs, and the operation of the Marca País Argentina country brand licensing program. The organization serves small, medium, and large Argentine exporting companies, foreign investors, provincial governments, and Argentine brands seeking international recognition, with services provided free of charge as a public good.

The portfolio is organized as an integrated export promotion ecosystem rather than a commercial product set. Core offerings include the Argentina Exporta program, the GEA (Gerenciamiento Exportador Asociativo) associative export management program, international trade fair coordination (Ferias Internacionales), Rondas de Negocios (business matchmaking), the De Exportación podcast, technical reports (Informes Técnicos), the Doing Business in Argentina investor guide, and capacity-building sessions (Capacitaciones). The agency ran approximately 75+ international trade fairs in the first half of a recent year, supporting 850+ companies across events in France, USA, Germany, Spain, Canada, Japan, UAE, Mexico, Brazil, and Bulgaria, and organized 29+ business rounds during Argentina Alimenta 2026.

The business model is non-commercial: the agency is funded through public budget allocations and provides services free of charge to Argentine companies and foreign investors. It partners with sectoral industry bodies (IPCVA, COPAL, CEPA), financial institutions (Fundación ICBC, CFI), and international organizations (WAIPA, Fira Barcelona, ProChile) to coordinate export promotion. Funding is sovereign rather than venture-backed, and the agency is led by Executive President Diego Sucalesca. The underlying technology is a digital platform with online portals, webinars, virtual events, and content distribution channels — no proprietary AI/ML capabilities are disclosed.

Name

Fundación Exportar

Legal name

Fundación Exportar

Website

https://exportar.org.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fundación Exportar (PromArgentina) is Argentina's official government agency for export promotion and foreign investment attraction. It provides trade fair coordination, business matchmaking, and the Marca País country brand program free of charge to Argentine exporters and foreign investors.

Ownership category

akta.pro rank

Product category

Export Promotion and Investment Attraction Services

NAICS

Grantmaking and Giving Services (81321)

SIC

Federal & Federally-Sponsored Credit Agencies (6111)

akta.pro primary industry

Development Finance, Guarantees & Blended Finance Programs (BPADABAM)

akta.pro secondary industry

Export Credit Agencies (ECAs) & Trade Finance Institutions (BPADACAF)

Keywords

• Export promotion services
• Investment attraction agency
• International trade fairs
• Business matchmaking rounds
• Country brand certification

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-funded operations: PromArgentina is a Argentine government agency funded through public budget allocations. Services are provided free of charge to Argentine companies seeking export promotion or investment attraction. No commercial revenue is generated.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fundación Exportar, operating as PromArgentina, is the Argentine government's official investment promotion and international trade agency. It provides free export promotion services (trade fairs, business rounds, Argentina B2B Week, Argentina Exporta program), investment attraction support (Doing Business in Argentina guide, investor assistance), the Marca País Argentina country brand certification, training programs (ABC para Exportar, GEA), and market intelligence through technical reports and the De Exportación podcast.

Product overview

Fundación Exportar (operating as PromArgentina / Agencia Argentina de Inversiones y Comercio Internacional) is a government trade promotion agency offering a comprehensive suite of export and investment services. The portfolio includes the core PromArgentina platform for export promotion and investment attraction, the Marca País Argentina sub-brand for country branding licensing, the Premio Exportar award program, and specialized programs like Argentina B2B Week, Argentina Exporta, and GEA for associative export management. Supporting services include international trade fairs coordination, business matchmaking rondas, technical reports and market intelligence, training programs, and the De Exportación podcast. The organization also publishes the Doing Business in Argentina guide for foreign investors. The offering functions as an integrated government export promotion ecosystem rather than a commercial product portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Marca País Argentina: The official country brand program of Argentina that licenses Argentine products and services for international promotion. Covers gastronomy, production, tourism, culture, and education sectors.

Products and services

• International Trade Fairs Coordination (Ferias Internacionales) Coordination service that helps Argentine companies participate in global trade exhibitions and trade shows, including national pavilions at major international fairs in sectors such as food, biotech, gaming, and agriculture.
• International Business Rounds (Rondas de Negocios) International business matchmaking service connecting Argentine producers with international buyers through organized business roundtables, with 29+ business rounds organized during Argentina Alimenta 2026.
• Argentina B2B Week Strategic promotion initiative designed to position Argentina's exportable offer in global markets through concentrated B2B activities connecting Argentine companies with international buyers.
• Argentina Exporta Program Export promotion program that helps Argentine companies access international markets through various support mechanisms and activities, with 2026 edition registration open.
• GEA (Gerenciamiento Exportador Asociativo) Associative export management program that supports groups of Argentine exporters in coordinating and scaling their international business activities.
• Marca País Argentina Certification Official country brand program that licenses the Argentine country brand to qualifying products and services, helping them gain visibility in international markets across gastronomy, production, tourism, culture, and education sectors.
• Invest Argentina Program Investment promotion program showcasing Argentina as an attractive destination for productive investments, supporting foreign investors through regulatory guidance, incentives, and assistance.
• Doing Business in Argentina Guide Comprehensive guide offering information on Argentina's regulatory framework, business climate, and competitive advantages for foreign investors.
• Technical Reports (Informes Técnicos) Technical reports and market intelligence services providing data on exports, trade balances, and provincial export profiles, including the Monitor de exportaciones.
• Training Programs (Capacitaciones) Training programs and capacity-building services for companies looking to export or attract investment, including ABC para Exportar educational guides.
• Premio Exportar Award Annual award recognizing Argentine companies for their export achievements and excellence in international trade.
• Investor Assistance (Asistencia al Inversor) Direct assistance service for foreign investors navigating the Argentine regulatory environment, including access to service providers and incentive information.

Quantifiable outcome

• Accompanied 850+ companies in 75+ international trade fairs in first half of year
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WAIPA (World Association of Investment Promotion Agencies)coreStrategic or Co-development Partner · 1 July 2025Argentina rejoined WAIPA in 2025 after leaving in 2018. The re-entry strengthens capital attraction and adoption of best practices in investment promotion.
• COPAL (Confederación de Cámaras Industriales)coreStrategic or Co-development PartnerCOPAL is a key strategic partner in organizing Argentina Alimenta events and export promotion initiatives. Carla Martín Bonito from COPAL participates in De Exportación podcast discussions.
• Fira BarcelonacoreStrategic or Co-development PartnerInternational strategic partner for organizing Argentina Alimenta as a global promotion platform. Ricard Zapatero from Fira Barcelona explains the international strategy behind the event.
• La RuralcoreStrategic or Co-development PartnerLa Rural is a key partner for organizing Argentina Alimenta trade fair. Carlos Solanet, Director Comercial, participates in podcast discussions on export promotion.
• ProChilecoreStrategic or Co-development PartnerDiego Sucalesca (PromArgentina CEO) met with ProChile director to advance bilateral initiatives, including organizing a mission of Argentine companies to Santiago de Chile.
• IPCVA (Instituto de Promoción de la Carne Vacuna Argentina)coreStrategic or Co-development PartnerJoint organization of Semana de la Carne Argentina in USA. Karina Milei, PromArgentina, and IPCVA analyzed the success of the meat week and confirmed a 2nd edition for September.
• CEPA (Centro de Productores Avícolas)minorStrategic or Co-development PartnerDiego Sucalesca received CEPA representatives to discuss collaboration with the poultry sector, which has been working with PromArgentina for over 30 years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• WAIPA (World Association of Investment Promotion Agencies): Global umbrella body for investment promotion agencies of which PromArgentina is now a member. WAIPA is an enabling ecosystem peer, providing standards, peer learning, and lead generation rather than directly competing.

Direct peers

• ProColombia: Colombia's export and investment promotion agency. ProColombia offers a directly comparable portfolio of trade fairs, business rounds, investment attraction, and country brand programs targeting non-traditional markets.
• PromPerú: Peru's export and tourism promotion commission. PromPerú runs Peru's Marca País program and supports exporters at international trade fairs with services closely analogous to PromArgentina's portfolio.
• ProChile: Chile's official trade promotion agency. ProChile is a direct peer because PromArgentina explicitly engages with its leadership on bilateral export initiatives; both agencies operate equivalent export promotion, business matchmaking, and country-brand mandates in the Southern Cone.
• ApexBrasil: Brazilian Trade and Investment Promotion Agency. ApexBrasil is a direct peer as a national government entity providing trade promotion, investment attraction, and brand internationalization services comparable to PromArgentina's mandate in Latin America.

Broad incumbents

• Germany Trade & Invest (GTAI): Germany's federal inward investment and export promotion agency. GTAI is a broader incumbent operating at much larger scale but executing the same functions of investment attraction, market intelligence, and export support that PromArgentina performs for Argentina.
• UK Department for Business and Trade: UK government department responsible for trade promotion, export support, and investment attraction. Operates as a broad incumbent with similar service offerings for exporters and inbound investors.
• Enterprise Singapore: Singapore's government agency for enterprise development and internationalization. It is a broad incumbent covering export promotion, investment attraction, and capability building paralleling PromArgentina's mandate.
• JETRO (Japan External Trade Organization): Japan's government-affiliated trade and investment promotion body. JETRO is a broad incumbent in the same category as PromArgentina but at substantially larger scale and global footprint.

Regional players

• ProMéxico (historical) / Secretaría de Economía trade promotion: Mexico's historical trade promotion agency (ProMéxico) and current equivalent functions within Secretaría de Economía. Comparable regional player offering trade and investment promotion services in Latin America with similar mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PromocionARG
• YouTubeyoutube.com/@promocionarg
• Facebookfacebook.com/PromocionARG
• LinkedInlinkedin.com/company/fundaci%C3%B3n-exportar
• Instagraminstagram.com/promocionarg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundación Exportar