Exposé

What Exposé does

Exposé Espacios Publicitarios is a privately held Guatemalan B2B outdoor advertising company headquartered at 19 Avenida 2-29 zona 14, Guatemala City. The company operates a national network of 141 advertising spaces spanning 5 macro-regions (Metropolitan, North, South, East, West) and 22 departments across Guatemala. Its product portfolio comprises four core format families: pasarelas (pedestrian bridge structures over major avenues), mupis (urban furniture panels), unipolares (tall single-pole billboards), and digital screens (operated through the Pixelate strategic alliance with RCN MEDIA). In addition, Exposé sells bundled circuit products (Circuito Mupis, Circuito Air Mupis, Circuito Botón, Circuito de Caminamientos, and Circuito Mupi Digital Roosevelt) that group multiple units for coordinated regional campaigns reaching reported daily impressions of 75,000 to 620,000 vehicles and 65,000 pedestrians.

The business model is space rental on a quote-based, recurring contract basis with minimum durations of 1–3 months. The company delivers a full-stack service including creative design (Exposé Innova), large-format printing, professional installation, and ongoing maintenance of structures. Go-to-market is sales-led with dedicated commercial teams supporting advertising agencies and direct brand clients through phone, WhatsApp, and a website contact funnel; a downloadable Media Kit supports self-service campaign planning. Reported end customers include Banrural, Walmart, Coca-Cola, Bayer, and Honor, alongside advertising agencies and local businesses across Guatemala.

Exposé's claimed traffic metrics, multi-format inventory, and full-service model position it as a one-stop-shop outdoor media partner in Guatemala, though no revenue, headcount trend, funding, or ownership data has been publicly disclosed.

Name

Exposé

Legal name

Exposé Guatemala

Website

https://expose.com.gt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Exposé is a Guatemalan B2B outdoor advertising company operating 141 physical and digital advertising spaces across 5 regions and 22 departments, serving brands, agencies, and local businesses through pasarelas, mupis, unipolares, and digital screens.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising (7310)

akta.pro primary industry

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Alternative OOH & Ambient Media (Guerrilla, Pop-Up Installations) (BPAFALAI)

Keywords

• Outdoor advertising
• Billboard advertising
• Digital signage
• Transit advertising
• Urban advertising

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Outdoor Advertising Space Rental: Revenue generated from renting advertising space on pedestrian bridges, billboards, mupis, unipolares, and digital screens. Pricing is quote-based, with contracts typically ranging from 1-3 months minimum duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Exposé is a Guatemalan outdoor advertising company that rents advertising space on physical structures (pasarelas, mupis, unipolares) and digital screens across Guatemala. They operate more than 100 advertising supports strategically placed in high-traffic locations throughout Guatemala City, Quetzaltenango, and Escuintla, and they deliver campaign planning, design support, installation, and reporting as part of their service.

Product overview

Exposé is a Guatemalan outdoor advertising company operating a diversified portfolio of physical and digital advertising formats across multiple regions of Guatemala. The core product lineup includes four primary format types: Pasarelas (pedestrian bridge structures), Mupis (urban furniture panels), Unipolares (tall single-pole billboards), and Digitales (digital screens). The Pixelate sub-brand, operating as a strategic alliance with RCN MEDIA, manages the digital screen network featuring dynamic content capabilities. Additionally, Exposé offers bundled circuit products (Circuito Mupis, Circuito Air Mupis, Circuito Botón, Circuito de Caminamientos, and Circuito Mupi Digital Roosevelt) that group multiple advertising units for coordinated regional campaigns. The company also provides complementary creative and production services, including special constructions, large-format printing, and installation, as well as a Media Kit planning resource. Services are organized for two main customer segments: agencies (with dedicated commercial support, technical and operational backup, and custom proposals) and brands (with reach, audience planning, creativity support, and production services).

Differentiator

Problem solved

Functional benefit

Brands

• Pixelate: Digital advertising alliance between RCN MEDIA and EXPOSÉ offering high-resolution digital screens with dynamic content in strategic high-traffic urban locations.

Products and services

• Pasarelas
• Mupis
• Unipolares
• Digitales Digital screen advertising displays operated through the Pixelate sub-brand, enabling dynamic, rotating ad delivery in high-traffic public locations for advertisers seeking modern digital out-of-home reach.
• Pixelate Exposé's digital out-of-home sub-brand that operates networked digital screens delivering rotating brand campaigns to advertisers seeking programmatic-style urban screen advertising.
• Circuito Mupis Bundle circuit of multiple mupi panels offered as a single buy for advertisers seeking simultaneous coverage across a defined set of urban-furniture locations.
• Circuito Air Mupis Bundle circuit grouping elevated air-mupi panels into a single campaign package for advertisers targeting premium, raised urban-furniture locations.
• Circuito Botón Bundle circuit of compact button-format street-level advertising units sold as a single package for advertisers seeking repeated exposure along pedestrian routes.
• Circuito de Caminamientos Bundle circuit of walkway-adjacent advertising structures sold together as a single campaign package for advertisers targeting pedestrian thoroughfares.
• Circuito Mupi Digital Roosevelt Bundle circuit of digital mupi screens along Calzada Roosevelt offered as a single digital out-of-home package for advertisers targeting Guatemala City's Roosevelt corridor.
• Creatividad Exposé In-house creative design service that produces bespoke outdoor advertising artwork and campaign visuals for clients of Exposé, leveraging a team of trained designers.

Quantifiable outcome

• Daily vehicle impressions ranging from 75,000 to 620,000 depending on location
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Pixelate (RCN MEDIA)coreStrategic or Co-development PartnerPixelate is a strategic alliance between RCN MEDIA and EXPOSÉ offering innovative digital outdoor advertising solutions in Guatemala. The partnership combines technology, reach, and strategic positioning to enable brands to stand out in high-traffic urban environments. Pixelate provides high-resolution digital screens with dynamic content capabilities across premium locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising: US-listed outdoor advertising company specializing in static and digital billboards. Compares to Exposé's Unipolares and digital OOH formats, with comparable sales-led B2B motion targeting agencies and brands.
• JCDecaux: Global #1 street furniture and OOH operator with extensive mupi, billboard and transit media across Latin America. Compares to Exposé on street furniture formats and urban inventory, but at vastly larger scale and multi-country footprint.
• OUTFRONT Media: US-listed OOH operator with a strong U.S. and Latin American billboard and transit media presence. Compares to Exposé on roadside Unipolares-style inventory and bundled transit-style circuits serving enterprise advertisers.
• Clear Channel Outdoor: US-listed global OOH company operating billboards, street furniture and digital displays across the Americas. Compares to Exposé on large-format billboards (Unipolares) and digital OOH (Pixelate), with deeper capital markets access and a programmatic DOOH platform.
• Ströer SE: German-listed digital and static OOH operator with strong urban street furniture and digital-out-of-home portfolios. Compares to Exposé on integrated static-plus-digital urban inventory strategy and bundled regional circuit products.

Regional players

• Grupo PubliCentro: Central American OOH and advertising company operating across Panama and other CA markets with street-level and transit formats. Compares to Exposé as a regionally focused OOH operator with similar format mix and agency-channel GTM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exposegt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exposé