Extend After School Care
Extend After School Care is a 100% Australian-owned provider of outside school hours care, delivering Before, After and Holiday programs across 70+ partner schools in six states via the LookedAfter booking platform for working families and school contracts.
- Company typePrivate
- Founded2004
- HeadquartersMelbourne, VIC, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Extend After School Care does
Extend After School Care, legally Extend (Australia) Pty Ltd, is an Australian outside school hours care (OSHC) provider founded in 2004 by former head of school Darren Stevenson and headquartered in Melbourne. The company delivers Before School Care, After School Care, Pupil Free Day Care and Vacation Care programs through partnerships with more than 70 primary and secondary schools across Victoria, New South Wales, the Australian Capital Territory, Queensland, Western Australia and South Australia. Services are operated on school premises by Extend's own recruited and trained educators, with staff allocated at a 1:10 ratio and programs tailored to each school's ethos, including a deliberate device-free environment.
The company's operational backbone is the LookedAfter online booking platform, through which families self-serve enrolments, session bookings and fortnightly-in-arrears invoicing. Revenue is session-based, tiered by booking lead time (Early Bird, Essential, Last-minute and Emergency rates), and supplemented by administration of the Australian Government's Child Care Subsidy (CCS) on behalf of families. The complementary Extend Squad sub-brand operates the school holiday program offering excursions, incursions and structured activities, and the company has added value-added partnerships such as an exclusive tie-up with The Reading Switch reading program.
Extend's go-to-market is hybrid: an enterprise field sales motion that approaches schools directly to take over full OSHC management (compliance, administration, staffing, parent liaison and programming), combined with a direct-to-consumer motion targeting working parents through the website, LookedAfter booking system, Extend Academy content, the quarterly Exchange e-magazine and community initiatives such as the Kids Club Art Competition and Extend-a-Hand social justice campaigns. The company is 100% Australian owned, reports an A+ safety rating with no breaches or fines over 20 years, and states that 84% of its services meet or exceed national compliance benchmarks versus a 73% industry average.
Extend After School Care firmographics
Firmographics- Name
- Extend After School Care
- Legal name
- Extend (Australia) Pty Ltd
- Website
- https://extend.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Extend After School Care is a 100% Australian-owned provider of outside school hours care, delivering Before, After and Holiday programs across 70+ partner schools in six states via the LookedAfter booking platform for working families and school contracts.
- Ownership category
- akta.pro rank
Extend After School Care industry classification
Industry- Product category
- Outside School Hours Care
- NAICS
- Child Care Services (6244), Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)
- akta.pro secondary industries
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), School-Age Wraparound Care (Ages 3–5) (EDACAHAA)
Keywords
Where Extend After School Care is headquartered
LocationHeadquarters
- HQ city
- Melbourne, VIC
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Extend After School Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Session-based Child Care Fees: Families pay session fees for Before School Care, After School Care, Pupil Free Day Care, and Vacation Care programs. Fees are determined by booking timing (Early Bird, Essential, Last-minute tiers) and are invoiced fortnightly in arrears. The company also receives Child Care Subsidy payments from the government on behalf of families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Early Bird Rate - Book 14+ days ahead |
| Subscription | Pay-as-you-go | Essential Rate - Book 1-14 days ahead |
| Subscription | Pay-as-you-go | Last-minute Rate - Book within 24 hours |
| Subscription | Pay-as-you-go | Emergency Rate - No booking made |
| Subscription | Pay-as-you-go | After School Care with CCS subsidy |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Extend After School Care product offering
Product offeringCore offering
Extend After School Care operates 70+ Outside School Hours Care (OSHC) services on the premises of partner schools across Australia, providing Before School Care, After School Care, Pupil Free Day Care, and Vacation Care programs staffed by internally recruited educators at a 1:10 ratio. The company delivers fully managed OSHC solutions covering compliance, staffing, parent liaison, programming, and bookings through its proprietary LookedAfter online platform, supporting families with session-based care integrated with the Australian Government Child Care Subsidy.
Product overview
Extend After School Care operates as a provider of outside school hours care services across Australia, offering a unified service portfolio centered on Before and After School Care as the core product. The offering includes Extend Squad Holiday Programs for school vacation periods, with all bookings and enrollments managed through the LookedAfter online platform. Supplementary offerings include The Reading Switch partnership for reading support and the Extend-a-Hand community initiative program. Services are integrated with Australian government Child Care Subsidy (CCS) administration through Centrelink/MyGov. The company operates across 70+ services nationwide in partnership with schools.
Differentiator
Problem solved
Functional benefit
Brands
- Extend Squad: Holiday program brand offering excursions, incursions and activities for children during school holidays.
Products and services
- Before and After School Care Fully managed Before School Care and After School Care service for school-age children delivered on the premises of partner primary and secondary schools, including supervised educational, recreational, sporting and imaginative play activities, nutritional food provisions and a device-free environment, staffed by internally recruited educators at a 1:10 ratio.
- Extend Squad Holiday Program School holiday program operating during school vacation periods, featuring excursions, incursions, and innovative play activities for children, typically available from 7:00am to 6:00pm depending on location.
- LookedAfter Online Booking Platform Secure online booking and enrolment platform that allows families to enrol children, book Before, After and Holiday Care sessions, view statements, manage session fees and times, and make payments, with fortnightly invoicing.
Quantifiable outcome
- 84% of services exceeding or meeting national compliance benchmarks (industry average 73%)
- +2 more outcomes
Companies that use Extend After School Care
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Extend After School Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Extend After School Care partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Reading SwitchminorExclusive partnership offering families free 30-day trial and 10% discount on The Reading Switch online reading program. The program supports and enhances reading abilities in primary school-age children, beneficial for those with and without diagnosed reading difficulties.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Extend After School Care competitors and assessment
Company assessmentBroad incumbents
- Junior Adventures Group: Large multi-brand Australian OSHC and children's services group (including OSHClub / Helping Hands heritage brands). A broader incumbent operating in the same OSHC category as Extend, with comparable school-based delivery but a wider portfolio of services.
- YMCA Australia (OSHC programs): Major Australian community-services operator running OSHC, vacation care and youth programs through school and community venues. Comparable on OSHC delivery and government-subsidy exposure, but as part of a much broader mission-driven portfolio rather than a focused OSHC specialist.
Direct peers
- Camp Australia: Australia's largest OSHC (Outside School Hours Care) provider, delivering before, after and holiday programs through school partnerships nationally. Most direct competitor to Extend given identical school-based delivery model, B2B/B2C hybrid go-to-market, and similar CCS-integrated pricing.
- Big Childcare: Australian OSHC and vacation care operator running before/after school programs on school premises. Closely matches Extend's core offering, school-partnership distribution model, and family-direct booking flow.
- TheirCare: Australian OSHC provider operating Before School, After School and Holiday Programs through partner schools across multiple states. Directly comparable to Extend on service mix, school-partnership GTM, and per-session fee structure with CCS integration.
Others
- Only About Children: Australian integrated early learning and school-age care operator with campus-based services. Overlaps with Extend on school-age wraparound care but focuses on vertically integrated early-learning campuses rather than partnering on existing school sites.
- Affinity Education Group: Australian early childhood education provider (long day care, preschool, OSHC at some centres). Adjacent rather than direct competitor — overlaps on school-age wraparound care but anchored on centre-based early learning rather than school partnerships.
- Goodstart Early Learning: Australia's largest not-for-profit early childhood and OSHC provider with centre-based delivery. Comparable on regulated child-care services and CCS integration, but predominantly centre-based rather than the school-partnership OSHC model Extend operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Extend After School Care social profiles
Digital presenceExtend After School Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extend After School Care leadership team
Management profileNumber of profiles
Profiles5 records
Extend After School Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extend After School Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extend After School Care
What does Extend After School Care do?
Extend After School Care operates 70+ Outside School Hours Care (OSHC) services on the premises of partner schools across Australia, providing Before School Care, After School Care, Pupil Free Day Care, and Vacation Care programs staffed by internally recruited educators at a 1:10 ratio. The company delivers fully managed OSHC solutions covering compliance, staffing, parent liaison, programming, and bookings through its proprietary LookedAfter online platform, supporting families with session-based care integrated with the Australian Government Child Care Subsidy.
Is Extend After School Care a public or private company?
Extend After School Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extend After School Care founded?
Extend After School Care was founded in 2004. It employs 51 to 100 people.
Where is Extend After School Care based?
Extend After School Care is headquartered in Melbourne, VIC, Australia, in the Oceania region.
How does Extend After School Care make money?
One revenue line is on record: session-based Child Care Fees.
Who are Extend After School Care's main competitors?
Broad incumbents on record are Junior Adventures Group and YMCA Australia (OSHC programs). Direct peers are Camp Australia, Big Childcare and TheirCare. Others are Only About Children, Affinity Education Group and Goodstart Early Learning.
Does Extend After School Care have an API?
No public API is recorded for Extend After School Care.
What industry is Extend After School Care in?
Extend After School Care's product category is Outside School Hours Care. Its primary akta.pro industry code is EDACAAAL, School-Age Wraparound Childcare Centers (Holiday/Break Care), with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 6244 and its SIC code is 8351.