Exclusive trading Group

What Exclusive trading Group does

Exclusive Trading Group (EXTG) is an Australian online department store operating at extg.com.au from Albion, with a disclosed headcount of six employees and ABN 20626756018. The company sells a broad assortment of consumer goods across more than 16 categories, including furniture (26,207+ listed SKUs), garden, homeware, baby and kids, pet care, appliances, electronics, sports, tools, health and beauty, automotive, audio/video, gifts, and Christmas. Pricing is positioned at discounts off manufacturer recommended retail prices, targeting value-conscious Australian consumers through direct e-commerce checkout rather than third-party marketplaces.

The storefront is built on the Neto e-commerce platform, with no proprietary mobile application or public API disclosed. Checkout supports multiple buy-now-pay-later providers — Afterpay, zipMoney, zipPay, and Oxipay — used as a conversion lever for price-sensitive shoppers. Fulfillment is standardized with free shipping to approximately 95% of Australian addresses, indicating a national direct-to-consumer delivery footprint without disclosed warehouse scale or third-party logistics partners.

The business model is product-led and horizontal: revenue is generated through unit sales of third-party sourced SKUs at discounted prices, with no disclosed private-label brands, subscription contracts, B2B contracts, or advertising revenue lines. No funding history, M&A activity, leadership disclosures, or financial statements are publicly available, and the company presents as a privately held sub-scale online retailer with concentrated operational capacity relative to its catalog breadth.

Name

Exclusive trading Group

Legal name

Exclusive Trading Group

Website

https://extg.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Exclusive Trading Group is a privately held Australian online department store operating from Albion, selling discounted consumer goods across 16+ categories (furniture, homeware, electronics, pet care, baby & kids, and more) to value-conscious Australian consumers via its Neto-based e-commerce storefront with BNPL checkout and nationwide free shipping.

Ownership category

akta.pro rank

Product category

Online Department Store

NAICS

General Merchandise Retailers (455), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (44921)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-Price Mixed General Merchandise (Home-Focused) Retail (CRAEACAJ)

akta.pro secondary industry

Overstock & Surplus General Merchandise Retail (CRAEAFAB)

Keywords

• Online department store
• Home furniture retail
• Consumer goods ecommerce
• Buy now pay later
• Household appliances

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: EXTG generates revenue through direct e-commerce sales of physical products across multiple categories including furniture, homeware, garden, appliances, electronics, and more. The company acts as an online department store, selling branded and third-party goods at competitive prices directly to Australian consumers via its own online storefront. All items ship with tracking information and free shipping to 95% of Australian addresses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Exclusive Trading Group (EXTG) operates an Australian-owned online department store selling a wide range of physical consumer goods across categories including furniture, garden and outdoor living, homeware, baby and kids, pet care, appliances and air conditioners, electronics, sports and fitness, tools, health and beauty, auto accessories, audio and video, and gift/novelty items. The business offers free shipping to 95% of Australian addresses, order tracking, Australian warranty on products, and integrated buy-now-pay-later payment options including Afterpay, zipPay, zipMoney, and Oxipay.

Product overview

Exclusive Trading Group operates a comprehensive online department store offering a wide range of consumer products across multiple categories. The platform provides an integrated shopping experience with flexible payment options including Afterpay, zipMoney, zipPay, and Oxipay for buy-now-pay-later functionality. The product portfolio includes furniture (bed frames, mattresses, sofas, office furniture, outdoor furniture), garden and outdoor living products, homeware (bedding, kitchenware, lighting, bathroom accessories), baby and kids products, pet care supplies, appliances including air conditioners from major brands, electronics, sports and fitness equipment, tools, health and beauty products, auto accessories, audio and video equipment, and seasonal items like Christmas decorations. The store offers free shipping to 95% of Australia with Australian warranty support.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Extensive range of furniture including bed frames (Queen, Double, King Single, Single, Kids), mattresses, sofas, dining sets, office furniture, outdoor furniture, and storage solutions for Australian consumers.
• Garden & Outdoor Living Gardening equipment, pool accessories, outdoor furniture, garden tools, solar panels, BBQs, hammocks, garden sheds, greenhouses, and outdoor living products for Australian consumers.
• Homeware Bedding, curtains, kitchenware, lighting, bathroom accessories, home decor, rugs and carpets, and scales for Australian households.
• Baby & Kids Ride-on cars, kids furniture, outdoor play equipment including trampolines, slides, cubby houses, toys, strollers, nursing products, and baby safety items for parents and families.
• Pet Care Aquarium supplies, bird cages, cat supplies, dog supplies including kennels and beds, coops and hutches, farm supplies, and pest control products for pet owners.
• Appliances & Air Conditioners Air conditioners (Devanti, Mitsubishi, LG, Toshiba, Panasonic brands), fridges, laundry appliances, dishwashers, vacuum cleaners, kitchen appliances, and TVs for Australian households.
• Electronics Computers, tablets, mobile phones, backup and storage devices, virtual reality products, USB gadgets, computer accessories, and printer accessories for Australian consumers.
• Outdoor & Camping Boating equipment, camping gear including tents and sleeping bags, camping chairs and tables, metal detectors, picnic supplies, and marquees and gazebos for outdoor enthusiasts.
• Sports & Fitness Fitness accessories including weights and kettlebells, fitness machines, mats and rollers, golf equipment, bike accessories, table tennis, trampolines, and basketball accessories for active Australians.
• Tools Air compressors, industrial tools, power tools, pumps, and tools storage solutions for DIY and trade customers.
• Commercial Mannequins, packaging supplies, food service equipment, and other commercial-grade products for small business buyers.
• Health & Beauty Massage tables and chairs, foot massagers, makeup mirrors, spray tan equipment, breathalysers, personal care items, and salon chairs and accessories.
• Auto Accessories Car audio equipment, cross bars, lights, tools, winches, work torches and lamps, seat covers, and traffic signs for vehicle owners.
• Audio & Video Acoustic foam, musical instruments and accessories, photography equipment, projector screens, speakers, TV accessories, CCTV systems, and projectors.
• Gift & Novelty Wedding accessories, fashion items including watches and sunglasses, games, costumes, telescopes, and bags and accessories.
• Christmas Christmas lights, Christmas trees, and inflatable Christmas decorations for seasonal retail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• AfterpaycoreGTM or Marketing PartnerEXTG integrates Afterpay as a primary payment method, enabling customers to pay for purchases in four equal interest-free instalments over 60 days. Afterpay is prominently featured throughout the website, including dedicated landing pages. Afterpay charges a flat $10 late fee and incremental weekly $7 fee for late payments. The partnership enables EXTG to attract budget-conscious consumers and drive conversion through flexible payment options.
• zipMoneycoreGTM or Marketing PartnerEXTG offers zipMoney as a buy-now-pay-later payment option, providing flexible interest-free payment plans for customers shopping online. zipMoney is featured as a payment method on product pages, enabling customers to manage larger purchases with easier payment terms.
• zipPaycoreGTM or Marketing PartnerEXTG integrates zipPay as a buy-now-pay-later payment option alongside Afterpay and zipMoney. zipPay allows customers to make purchases and pay over time with interest-free instalment plans. The three BNPL options collectively reduce purchase friction and expand the addressable customer base.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ozsale: Australian members-only online off-price retailer selling flash deals across home, fashion, and lifestyle; matches EXTG's off-price/discount-led model targeting deal-seeking Australian consumers.
• MyDeal.com.au: Australian online general merchandise marketplace (ASX-listed) offering home, furniture, and lifestyle products; comparable in product-mix breadth and value positioning and competing for the same online furniture/homeware buyer.
• Catch.com.au: Wesfarmers-owned Australian online marketplace selling general merchandise, furniture, and home goods at discount prices; competes with EXTG for the same broad-catalogue, value-driven Australian shopper.
• Temple & Webster: Australia's leading pure-play online furniture and homeware retailer; directly comparable to EXTG as an Australian online destination selling furniture, homeware, and lifestyle products to consumers with delivery-led fulfilment.
• Kogan.com: Australian online general merchandise retailer offering a broad multi-category catalogue (electronics, home, appliances, etc.) to value-conscious shoppers; directly comparable on assortment breadth, discount positioning, and BNPL adoption.

Broad incumbents

• Target Australia: Wesfarmers-owned Australian general merchandise retailer carrying home, furniture, and lifestyle products; broader incumbent competing in the same household goods category with established brand recognition.
• Big W: Wesfarmers-owned Australian discount department store selling general merchandise across home, furniture, appliances, and toys; broader incumbent competing for the same value-oriented Australian household shopper.
• Harvey Norman: Large ASX-listed Australian retailer of furniture, bedding, appliances, and electronics with omni-channel fulfilment; broader incumbent where EXTG's appliances/electronics/furniture offering directly overlaps.
• Amazon Australia: Global e-commerce giant operating in Australia across general merchandise, furniture, homewares, electronics, and BNPL offerings; broader incumbent with comparable product breadth and pricing power.

Regional players

• The Iconic: Leading Australian online fashion and lifestyle retailer; a comparable Australian-only online department-store operator, though more apparel-skewed, making EXTG a home-furnishings equivalent for cross-shopping comparison.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/exclusive-trading-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exclusive trading Group