EXTRATOURS KONZERTBÜRO

What EXTRATOURS KONZERTBÜRO does

EXTRATOURS KONZERTBÜRO, legally EXTRATOURS LIVE ENTERTAINMENT GMBH, is a German tour concert booking agency founded in 1993 by Andreas Walser and headquartered in Mengen, Baden-Württemberg. The agency represents a roster of more than 60 artists across rock, metal, folk, gothic, mittelalter, punk, and alternative music, and facilitates approximately 1,000 concert bookings per year across Germany and broader European and select international markets. Its core offering is a full-service booking and management platform covering the artist lifecycle from newcomer development through Top 10 chart success, with festival acquisition specialists coordinating placements at venues such as Rockharz, Plague Noire, and Metal On The Hill.

The company operates three integrated lines of business: (1) commission-based tour booking services, where agency bookers negotiate concert dates and fees between represented artists and venue/festival promoters; (2) artist management services bundled for select roster acts; and (3) a proprietary ticketing platform under the EXTRATIX sub-brand, operated as a wholly-owned subsidiary for direct-to-consumer ticket sales, which complements third-party distribution via a direct-affiliate relationship with Eventim. The agency is sales-led, reaching promoters and media through a dedicated newsletter and organic social channels, and reaching consumers through Eventim and EXTRATIX storefronts. The team of five is structured around individual bookers (Andreas Walser, Ludwig Welte, Carolin Borst, Vanessa Sigurðarson, Lela Gruber, Alina Schütze), an executive assistant, and a ticketing specialist (Ines Walser). Recognition includes the Live Entertainment Award (LEA) for best club tournee and multiple #1 German album chart placements for roster artists between 2021 and 2024. EXTRATOURS is privately held, founder-owned, with no external investors, no public listing, and no disclosed funding rounds.

Name

EXTRATOURS KONZERTBÜRO

Legal name

EXTRATOURS LIVE ENTERTAINMENT GMBH

Website

https://extratours-konzertbuero.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

EXTRATOURS KONZERTBÜRO is a German tour concert booking agency representing 60+ artists across rock, metal, folk, gothic, punk, and alternative genres, handling approximately 1,000 annual concert bookings across Europe via its own booking agents, the EXTRATIX ticketing platform, and Eventim.

Ownership category

akta.pro rank

Product category

Concert Booking & Tour Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

akta.pro primary industry

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

akta.pro secondary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Concert booking agency
• Tour management services
• Live entertainment booking
• Artist representation
• Music festival booking

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tournee Booking Services: Commission-based booking services for concert tours in Germany and European countries. The agency facilitates bookings between represented artists and local venue promoters/festival organizers.
2. EXTRATIX Ticket Shop: Proprietary directly-connected ticket shop operated alongside the booking business.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

EXTRATOURS Konzertbüro is a German concert tour booking agency that represents a roster of 60+ artists across rock, metal, folk, gothic, medieval, punk, and alternative genres, coordinating approximately 1,000 concert bookings annually between represented artists and festival/club venue promoters across Germany and Europe. The agency also provides artist management services and operates the proprietary EXTRATIX ticket shop for direct-to-consumer ticket sales.

Product overview

EXTRATOURS KONZERTBÜRO is a German concert booking agency and tour management company operating since its founding by Andreas Walser over 30 years ago. The agency offers a unified service combining tournee booking (approximately 1,000 concert bookings annually), artist management, and its own proprietary ticketing platform under the EXTRATIX sub-brand. The company represents a broad music artist roster spanning Pop/Rock/Indie/Punk/Alternative/Rap on one side and Metal/Folk/Rock/Gothic/Mittelalter on the other, supporting artists from early career stages through Top 10 chart success. Services are delivered through a team of dedicated bookers, festival acquisition specialists, and executive management, with operations organized around individual artist rosters per booking staff member.

Differentiator

Problem solved

Functional benefit

Brands

• EXTRATIX: Directly connected ticketing shop operated by the concert bureau for selling tickets to events.

Products and services

• Tour Concert Booking Services Full-service concert tour booking agency coordinating approximately 1,000 concert bookings annually for a roster of 60+ artists across Germany and Europe, connecting represented artists with festival organizers and club venue promoters.
• Artist Management Services Career management services for represented artists covering career development, booking strategy, and promotional support alongside core tour booking operations.
• EXTRATIX Ticket Shop Proprietary directly-connected ticket shop operated by the concert bureau for direct ticket sales to consumers, complementing third-party ticketing platforms.
• Festival Acquisition Services Dedicated festival acquisition support placing represented artists into festival lineups across Germany and Europe, handled by specialized festival acquisition bookers.

Quantifiable outcome

• ~1000 concert bookings per year
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• EXTRATIXcoreGTM or Marketing PartnerProprietary directly-connected ticket shop operated alongside the booking business, enabling integrated booking and ticketing services for artists and venues.
• EventimcoreChannel Partner/ Reseller/ DistributorMajor German ticketing platform used for ticket sales across multiple artists' events, including KISSIN' DYNAMITE, ITCHY, The New Roses, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• BerlinBooking: Berlin-based artist booking agency managing concert tours and festival appearances for artists in similar alternative, rock, and indie genres. Directly comparable as a competing booking agency competing for the same artist signings and promoter relationships in Germany.
• Continental Concerts: German concert booking and tour promotion agency focused on rock, metal, and alternative acts in DACH and broader Europe. Closely comparable in target artists, booking agent function, and geographic reach into the same festival and venue promoter network that EXTRATOURS serves.
• Dirk Becker Entertainment: Long-running German concert booking agency focused on rock and alternative touring artists. Comparable in booking agent function, target artist profile, and relationships with German club and festival promoters.
• Trickster Konzert-Agentur: Independent German concert booking agency handling tour bookings and artist representation. Comparable in core service offering (commission-based tour booking) and operating scale within the same German-speaking live music ecosystem.
• Four Artists Booking Agentur: German-based booking agency representing artists for concert tours and festivals across Europe. Comparable as a direct competitor offering artist representation, festival acquisition, and tour coordination services to overlapping promoter and venue clients.
• Wizard Promotion Konzertagentur: Long-established German concert booking and promotion agency with a similar role of representing artists and arranging tour dates across German-speaking markets. Directly comparable in business model (commission-based booking), genre breadth, and target customer (festival and club promoters).

Others

• AFM Records: German rock and metal record label representing many of the same artists active in EXTRATOURS' roster (e.g., Feuerschwanz, Lord of the Lost). Comparable as an adjacent ecosystem player with overlapping artist relationships, but operating in recorded music rather than live booking.
• Nuclear Blast Records: Major German-based metal and rock label whose roster includes several bands active in the metal and gothic touring circuit where EXTRATOURS operates. Adjacent as a label partner/supplier of bookable live acts, though not a direct booking competitor.

Broad incumbents

• CTS Eventim: Europe's largest ticketing platform and live entertainment group. While EXTRATOURS partners with Eventim for ticketing distribution, Eventim also operates as a promoter and venue owner at a vastly larger scale, making it a broad incumbent whose terms and product roadmap directly shape EXTRATOURS' economics.
• Live Nation Germany: German arm of the world's largest live entertainment company. Competes indirectly by signing artists to its own roster and routing bookings through its venues and festivals; relevant as a broad incumbent that sets fee and commission benchmarks across the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/extratours-konzertb

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EXTRATOURS KONZERTBÜRO