Extreme Events
- Company typePrivate
- Founded2010
- HeadquartersTongaat, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
Extreme Events firmographics
Firmographics- Name
- Extreme Events
- Legal name
- Extreme Events
- Website
- https://extremeevents.co.za
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Extreme Events industry classification
Industry- Product category
- Event Infrastructure & Event Management Services
- NAICS
- Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)
- akta.pro secondary industries
- Tent & Canopy Rentals (HSACAFAA), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Temporary Flooring & Ground Protection Rentals (HSACAFAI), Event Signage, Props & Custom Installations (HSACAOAG), Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI)
Keywords
Where Extreme Events is headquartered
LocationHeadquarters
- HQ city
- Tongaat
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Extreme Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Event Infrastructure Rental: Rental of stretch tents, marquees, furniture, flooring, decking, sound and lighting equipment for events. Revenue generated from equipment hire with optional delivery, setup, and event management services.
- Event Design and Management Services: Full-service event architecture including design, production, décor, logistics, and on-site management. Comprehensive turnkey solutions for corporate hospitality, weddings, exhibitions, and festivals.
- COVID-19 Solutions: Sale and installation of sanitizer tunnels and alternative care centre infrastructure for medical facilities, shopping centres, offices, schools, and industrial sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote per event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Extreme Events product offering
Product offeringCore offering
Extreme Events rents event infrastructure (stretch tents, Roder marquees, flooring, elevated decking, furniture, and sound/lighting equipment) and provides full-service event design and production for corporate functions, weddings, exhibitions, conferences, and festivals in South Africa. The company also designs and installs specialized COVID-19 infrastructure including sanitizer tunnels and alternative care centres for healthcare, retail, and industrial facilities.
Product overview
Extreme Events is an event management and rental company founded in 2010 by brothers Guy and Matt Bower, operating as 'Event Architects.' The company offers a comprehensive suite of event infrastructure and services through its core product lines: Stretch Tents and Roder Marquees for venue structures; Elevated Decking and Flooring Systems for surface solutions; Furniture Hire and Bespoke Furniture for seating and accessories; Sound & Lighting for AV requirements; and Décor Services for themed events. Additionally, the company provides specialized COVID-19 solutions including Alternative Care Centres and Sanitizer Tunnels. The Bespoke Event Design & Production service integrates all these elements—structures, furniture, décor, lighting, and staging—into complete custom events. Services span corporate hospitality, weddings, exhibitions, conferences, festivals, trade shows, activations, and themed events, with infrastructure suitable for events ranging from 20 to 20,000+ guests.
Differentiator
Problem solved
Functional benefit
Products and services
- Stretch Tents 100% waterproof, UV-resistant, and flame-retardant stretch tents available in various colors and sizes, suitable for events of 20 to 20,000+ guests. Designed to be cost-effective, easy to install, and aesthetically pleasing for outdoor and temporary event coverage.
- Roder Marquees Premium Roder clear-span marquee structures with modular shapes and sizes ranging from 5m to 30m widths, eave heights from 2.66m to 4.0m, and unlimited length. Suitable for temporary or semi-permanent installations for venues, hospitality, sporting events, festivals, and trade shows, with structural engineer certification.
- Flooring Systems Interlocking temporary flooring systems providing level surfaces on uneven ground. Aesthetically pleasing variants include black and white checked dance floors suitable for events, weddings, and exhibitions.
- Elevated Decking Modular decking system that can level surfaces from 10cm up to 3m. All decks are painted and finished to specification and certified by a structural engineer with certification kept on file.
- Furniture Hire Modern event furniture and accessories including chairs, tables, couches, sofas, cocktail rounds, ottomans, day beds, table cloths, cushions, stantions, and bespoke props. Bespoke furniture manufacturing is available based on event requirements.
- Sound & Lighting State-of-the-art audio-visual equipment and services for events, providing complete AV solutions regardless of budget constraints.
- Sanitizer Tunnel Purpose-built walk-through sanitizer unit dispensing the recommended dose of non-alcohol based disinfectant. Designed for shopping centers, construction sites, office buildings, schools, factories, mines, estates, airports, and private homes. Cost-effective in operation and maintenance.
- Alternative Care Centre Rapid-deploy medical-grade isolation and treatment facility for airborne virus treatment, built with state-of-the-art ventilation systems. Can be constructed in 4-6 months and repurposed for schools, training facilities, or army camps after the healthcare use case ends.
- Bespoke Event Design & Production Full-service event architecture including design, production, décor, lighting, furniture, stage backdrops, floral arrangements, candles, accessories, and table linens. Covers corporate hospitality, weddings, festivals, trade shows, exhibitions, catering areas, and year-end functions.
Quantifiable outcome
- Served over 180,000 guests across 1,460 events
- +2 more outcomes
Companies that use Extreme Events
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Extreme Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Extreme Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Roder (marquee structures)corePreferred supplier of Roder Marquees - premium event structures with modular designs from 5m to 30m clear-span widths. Roder has become the preferred structure of choice for many leading event companies worldwide.
- Rainmaker MarketingminorMarketing agency that refers clients to Extreme Events and collaborates on activation events. Referenced in client testimonials.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Extreme Events competitors and assessment
Company assessmentDirect peers
- Tentickle International: South African stretch tent manufacturer and renter with global distribution. Most directly comparable peer — overlapping stretch tent product category, shared South African base, and similar wedding/corporate/event customer mix.
- Gearhouse Group: Largest South African event production company offering integrated staging, structures, AV, and crew. Directly comparable as a turnkey event infrastructure provider serving concerts, corporate, and exhibition clients across the same domestic market.
- Big Top Tents: South African tent and marquee hire specialist serving corporate, wedding, and festival events. Directly comparable on core product (tent/marquee rental), customer segments, and domestic geography.
- Inflate: South African company providing inflatable event structures, branding, and décor. Comparable as a domestic event infrastructure specialist with overlapping experiential event and corporate client base.
- Top Tent South Africa: South African tent and marquee hire operator. Directly comparable as a regional tent rental peer targeting similar wedding, corporate, and festival segments.
Broad incumbents
- GL Events: Global, listed event infrastructure and venue management group with tenting, exhibition, and staging divisions. Comparable as a larger incumbent offering overlapping tent and event services but with global scale rather than a regional niche focus.
- Losberger De Boer: Global manufacturer and renter of temporary event structures (tents, marquees, halls). Comparable as an established incumbent supplying the same Roder-class marquee products used by Extreme Events but at global scale.
- Arena Group: UK-based international event structures and services group supplying temporary structures, seating, and interiors for major events. Comparable as an established peer in the premium temporary-event structure category.
Regional players
- Stage Audio Works: South African AV production and rental company serving concerts, corporate events, and broadcast. Comparable as a domestic peer in one of Extreme Events' core verticals (sound and lighting) with overlapping event clientele.
- Cassiano Eventos / Event Solutions SA: South African event décor, furniture, and styling hire company. Comparable as a domestic peer in the furniture and décor rental vertical that competes for the same wedding and corporate event spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Extreme Events social profiles
Digital presenceExtreme Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Extreme Events leadership team
Management profileNumber of profiles
Profiles2 records
Extreme Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Extreme Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Extreme Events
What does Extreme Events do?
Extreme Events rents event infrastructure (stretch tents, Roder marquees, flooring, elevated decking, furniture, and sound/lighting equipment) and provides full-service event design and production for corporate functions, weddings, exhibitions, conferences, and festivals in South Africa. The company also designs and installs specialized COVID-19 infrastructure including sanitizer tunnels and alternative care centres for healthcare, retail, and industrial facilities.
Is Extreme Events a public or private company?
Extreme Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Extreme Events founded?
Extreme Events was founded in 2010. It employs 11 to 50 people.
Where is Extreme Events based?
Extreme Events is headquartered in Tongaat, South Africa, in the Africa region.
How does Extreme Events make money?
Three revenue lines are on record. Event Infrastructure Rental is the primary driver. The others are event Design and Management Services and COVID-19 Solutions.
Who are Extreme Events's main competitors?
Direct peers on record are Tentickle International, Gearhouse Group, Big Top Tents, Inflate and Top Tent South Africa. Broad incumbents are GL Events, Losberger De Boer and Arena Group. Regional players are Stage Audio Works and Cassiano Eventos / Event Solutions SA.
Does Extreme Events have an API?
No public API is recorded for Extreme Events.
What industry is Extreme Events in?
Extreme Events's product category is Event Infrastructure & Event Management Services. Its primary akta.pro industry code is HSACAAAG, Event Rentals (Tents, Furniture, A/V, Decor), with a secondary code of HSACAFAA, Tent & Canopy Rentals. Its NAICS code is 71 and its SIC code is 7350.