EyeCare Groep
EyeCare Groep is a Dutch optical and audiology retail consolidator operating multi-store networks across the Netherlands, Belgium, and Scandinavia, offering prescription eyewear, contact lenses, hearing solutions, and professional eye care services while acquiring independent optical businesses to expand its footprint.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What EyeCare Groep does
EyeCare Groep (legal name: EyeCare Group B.V.) is a privately-held Dutch optical and audiology retail consolidator headquartered in Naarden, Netherlands, founded in 2021. The company operates a multi-store retail network across the Netherlands, Belgium, and Scandinavia, offering prescription eyeglasses, sunglasses, contact lenses (daily, monthly, hard, overnight/orthokeratology), hearing solutions, and related professional services including eye examinations, optometry, orthoptics, myopia management, and pediatric eye care. The technical foundation rests on advanced measurement equipment and diagnostic instruments for clinical assessments, supported by proprietary internal programs including the EyeCademy training academy, the EyeCare Circulair recycling initiative, and the EyeCare Comfort contact lens subscription.
The business model combines direct-to-consumer retail with a B2B roll-up strategy. Revenue is generated through one-time retail product sales (premium third-party brands such as Tom Ford, Etnia Barcelona, Ray-Ban, Theo, Dick Moby, Dutz, KOMONO, plus in-house EyeCare Luxury), professional service fees (eye exams, optometry, audiology), recurring subscriptions (EyeCare Comfort Lenzenabonnement), insurance products (Bril Zeker 2-year, Zon Zeker 1-year), and transaction-driven income from acquiring independent optical and audiology businesses. The acquisition motion targets independent operators with more than 10 years of establishment and premium positioning, and acquired businesses retain their own local brand identities as "local heroes" (lokale helden). Customer segments are individual consumers (B2C) and independent optical/audiology business owners seeking succession (B2B), served primarily through owned retail storefronts, the eyecare.nl website, and a dedicated B2B contact (Freek Arnold). Recent product expansion includes the Meta AI Glasses launch in 2025, extending the offering into the connected wearables category.
EyeCare Groep firmographics
Firmographics- Name
- EyeCare Groep
- Legal name
- EyeCare Group B.V.
- Website
- https://eyecaregroep.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- EyeCare Groep is a Dutch optical and audiology retail consolidator operating multi-store networks across the Netherlands, Belgium, and Scandinavia, offering prescription eyewear, contact lenses, hearing solutions, and professional eye care services while acquiring independent optical businesses to expand its footprint.
- Ownership category
- akta.pro rank
EyeCare Groep industry classification
Industry- Product category
- Optical and Audiology Retail Services
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where EyeCare Groep is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
EyeCare Groep business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Sale of optical products including prescription eyeglasses, sunglasses, contact lenses, and hearing solutions directly to consumers through retail stores.
- Professional Services: Fees charged for eye examinations (oogmeting), optometry, orthoptics, contact lens check-ups, hearing tests, and related professional services.
- Contact Lens Subscription: Recurring subscription service (EyeCare Comfort Lenzenabonnement) for contact lenses, providing regular delivery and supply management.
- Business Acquisition Fees: Income derived from acquiring independent optical and audiology businesses, integrating them into the EyeCare Group network.
- Insurance Services: Bril Zeker (2-year glasses insurance) and 1 jaar zon zeker (1-year sunglass insurance) products, providing warranty and protection coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | EyeCare Comfort Lenzenabonnement — recurring contact lens subscription |
| Subscription | Multi-year contract | Insurance products — Bril Zeker and Zon Zeker |
| Unit Pricing | Pay-as-you-go | Individual optical products and services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EyeCare Groep product offering
Product offeringCore offering
EyeCare Groep operates a multi-store optical and audiology retail platform across the Netherlands, Belgium, and Scandinavia, selling prescription eyeglasses, sunglasses, contact lenses, hearing solutions, and providing professional eye and hearing care services. The company also acquires independent optical and audiology businesses through its EyeCare Zakelijk succession program, retaining each acquired store's local brand identity.
Product overview
EyeCare Groep operates as a multi-brand optical and audiology retail platform offering a comprehensive portfolio of eyewear products, contact lenses, hearing solutions, and professional eye care services. The core offering includes prescription eyeglasses and sunglasses (brands: Theo, Tom Ford, Dutz, Etnia Barcelona, Dick Moby, Ray-Ban, KOMONO), contact lenses in various modalities (daily, monthly, hard, overnight), and hearing solutions. The product range is supported by professional services including eye examinations, optometry, orthoptics, myopia management, contact lens controls, and glasses fitting. The company also offers insurance products (1 jaar zon zeker, 2 jaar bril zeker), sustainability programs (EyeCare Circulair), and a lens subscription service (EyeCare Comfort Abonnement). Recent innovation includes Meta AI Glasses featuring integrated AI technology. For business clients, EyeCare Zakelijk provides acquisition and succession planning services for optical and audiology businesses. All staff development is supported through the internal EyeCademy training platform.
Differentiator
Problem solved
Functional benefit
Brands
- EyeCare Luxury: Premium/optical service offering within the EyeCare Group, featuring luxury eyewear brands such as Etnia Barcelona, Tom Ford, and Ray-Ban.
- EyeCademy
- EyeCare Circulair
Products and services
- Prescription Eyeglasses (Brillen op sterkte) Prescription eyeglasses fitted with single vision, multifocal, or custom-made lenses for adult customers, sold through retail stores across the Netherlands.
- Children's Prescription Eyeglasses (Kinderbrillen) Prescription eyeglasses for children with age-appropriate frames, sizing, and fittings.
- Meta AI Glasses Smart glasses with integrated Meta AI technology offering interactive AI-powered experiences through eyewear.
- Prescription Sunglasses (Zonnebrillen op sterkte) Sunglasses combined with personalized vision correction, providing UV protection and prescription lenses.
- Non-Prescription Sunglasses (Zonnebrillen zonder sterkte) Non-prescription sunglasses offering UV protection and fashion styling, including luxury brands such as Etnia Barcelona, Tom Ford, and Ray-Ban.
- EyeCare Luxury Premium eyewear collection featuring luxury brands such as Etnia Barcelona, Tom Ford, and Ray-Ban, with high-end frames and exclusive designs.
- Daily Disposable Contact Lenses (Daglenzen) Daily disposable contact lenses worn once and discarded, offering convenience and hygiene.
- Monthly Contact Lenses (Maandlenzen) Monthly replacement contact lenses designed for extended wear with proper cleaning and storage.
- Rigid Gas Permeable Contact Lenses (Harde lenzen) Rigid gas permeable contact lenses providing sharp vision correction, particularly suited for irregular corneas.
- Overnight Orthokeratology Lenses (Nachtlenzen) Lenses worn overnight to temporarily reshape the cornea, providing clear daytime vision without glasses or contacts.
- EyeCare Comfort Lenzenabonnement (Contact Lens Subscription) Recurring subscription service providing regular contact lens delivery and supply management for hassle-free lens replenishment.
- Hearing Solutions (Hooroplossingen) Complete hearing care including hearing tests, hearing aids, and audiology services.
- Eye Examination (Oogmeting) Professional eye examination to determine prescription strength and assess overall eye health.
- Optometry Services Advanced eye care services including diagnosis and management of ocular conditions.
- Orthoptics Services Specialized services for eye alignment and binocular vision disorders.
- Myopia Management Programs designed to slow the progression of myopia (nearsightedness) in children and adults.
- EyeCare Circulair (Eyewear Recycling Program) Sustainability and circular economy initiative offering recycling services for old eyewear and lenses.
- 2-Year Glasses Insurance (Bril Zeker) Two-year insurance coverage for prescription glasses against damage and loss.
- 1-Year Sunglass Insurance (Zon Zeker) One-year insurance coverage for sunglasses against damage and loss.
- EyeCare Zakelijk (Business Acquisition and Succession Program) Business acquisition and succession planning service for independent optical and audiology business owners, offering continuity assurance, market-conform compensation, and integration into the EyeCare Groep network.
Companies that use EyeCare Groep
Customer profileSegments2 records
Ideal customer profiles2 records
EyeCare Groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EyeCare Groep partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
EyeCare Groep competitors and assessment
Company assessmentDirect peers
- Hans Anders: Dutch value-priced optical retail chain with a large store network in the Netherlands and Belgium. Directly comparable to EyeCare Groep on footprint, customer segment, and frame/lens product mix, though positioned at a lower price tier.
- Charlie Temple: Belgian optical retailer offering prescription eyewear and eye exams with a multi-store footprint in Belgium and the Netherlands. Directly comparable to EyeCare Groep on geography, product mix, and store-based optometry services.
- LensWay: European online and retail optical retailer (formerly part of the same group as Sunglass Hut / GrandVision) selling eyewear and contact lenses across multiple European markets. Comparable to EyeCare Groep on multi-country presence and contact lens subscription capabilities.
- Pearle Opticiens (EssilorLuxottica): Benelux-based optical retail chain owned by EssilorLuxottica. Directly competes with EyeCare Groep in the Netherlands and Belgium across prescription eyewear, eye exams, and contact lens services. Same target demographic and store-based GTM.
- Specsavers: Large optical and audiology retail chain operating across Europe. Directly comparable to EyeCare Groep in core product (frames, lenses, contact lenses), audiology services, and store-based professional exams. Both pursue high-volume, multi-store roll-ups in European markets.
- Ace & Tate: Dutch-origin eyewear brand with strong presence in the Netherlands, Belgium, and selected European cities. Comparable to EyeCare Groep's EyeCare Luxury sub-brand for design-led, premium-positioned eyewear, though Ace & Tate operates mainly DTC and own-brand rather than multi-brand.
- Black&White Eyewear: Dutch optical retail chain offering prescription frames, lenses, and eye exams. Comparable to EyeCare Groep on Dutch footprint, mid-market positioning, and store-based service model.
Regional players
- Boots Opticians: UK-based optical retail chain offering eye exams, prescription eyewear, and contact lenses. Comparable to EyeCare Groep on store-based optometry and product mix, but operates in the UK rather than Benelux/Scandinavia.
- Synoptik: Leading Scandinavian optical retail chain operating in Denmark, Norway, and Sweden. Highly relevant as EyeCare Groep has explicitly targeted Scandinavia for acquisitions, making Synoptik both a comparable operating model and a likely competitive overlap in the same geography.
Broad incumbents
- GrandVision (EssilorLuxottica Retail): Global optical retail roll-up owned by EssilorLuxottica, operating multiple banners across Europe. Comparable to EyeCare Groep as a multi-store consolidator with adjacent audiology and professional services, but at vastly greater scale and with vertical integration into lens manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
EyeCare Groep social profiles
Digital presenceEyeCare Groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
EyeCare Groep leadership team
Management profileNumber of profiles
Profiles1 record
EyeCare Groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EyeCare Groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EyeCare Groep
What does EyeCare Groep do?
EyeCare Groep operates a multi-store optical and audiology retail platform across the Netherlands, Belgium, and Scandinavia, selling prescription eyeglasses, sunglasses, contact lenses, hearing solutions, and providing professional eye and hearing care services. The company also acquires independent optical and audiology businesses through its EyeCare Zakelijk succession program, retaining each acquired store's local brand identity.
Is EyeCare Groep a public or private company?
EyeCare Groep is a private company. It is classified as unknown and is currently operating.
When was EyeCare Groep founded?
EyeCare Groep was founded in -1. It employs 251 to 500 people.
Where is EyeCare Groep based?
EyeCare Groep is headquartered in Not specified, Netherlands, in the Europe region.
How does EyeCare Groep make money?
Five revenue lines are on record. Retail Product Sales are the primary driver. The others are professional Services, contact Lens Subscription, business Acquisition Fees and insurance Services.
Who are EyeCare Groep's main competitors?
Direct peers on record are Hans Anders, Charlie Temple, LensWay, Pearle Opticiens (EssilorLuxottica), Specsavers, Ace & Tate and Black&White Eyewear. Regional players are Boots Opticians and Synoptik. GrandVision (EssilorLuxottica Retail) is listed as a broad incumbent.
Does EyeCare Groep have an API?
No public API is recorded for EyeCare Groep.
What industry is EyeCare Groep in?
EyeCare Groep's product category is Optical and Audiology Retail Services. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 45613 and its SIC code is 3851.