Zabaleta

What Zabaleta does

Zabaleta is a privately held Spanish interior design and home furnishings company, founded in 1973 and headquartered in Logroño, La Rioja, with approximately 96 employees. The company operates a unified retail-and-services platform combining product sales (furniture, fixtures, and interior design materials), professional services (interior design, installation, and project management), and customer financing (installment plans marketed as 'sistemas de financiamiento cómodo'). It serves both B2B clients and individual consumers in the Spanish market through a horizontal segmentation approach.

The underlying technology stack consists of two proprietary CRM/e-commerce portals — crm.zabaleta.center for the main brand and crm.navarro.center for the regional sub-brand Zabaleta Asturias — used for customer management, order processing, and embedded financing workflows. No specific core technology platform, patents, or proprietary technical differentiators are disclosed in the available source content. Distribution is augmented by a partnership with Aúna Distribución, membership in the AREF association, and marketing activity across LinkedIn, Instagram, and TikTok.

Zabaleta makes money primarily via one-time product sales through its e-commerce platforms, complemented by transaction-fee revenue from its embedded customer financing offering, and service revenue from interior design and installation projects. The go-to-market is sales-led with a B2B focus (dedicated CRM portals serve business clients) extended to SMB and consumer buyers via the public storefront. The company is privately held, has no disclosed funding rounds, and operates only in Spain with no claimed global footprint.

Name

Zabaleta

Legal name

Zabaleta

Website

https://e-zabaleta.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Zabaleta is a Spanish interior design company, founded in 1973 and based in Logroño, that sells furniture and design products, offers interior design and installation services, and provides installment financing through its e-commerce platforms to B2B and consumer clients across Spain.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

akta.pro secondary industry

Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)

Keywords

• Interior design services
• Commercial furniture supply
• Interior design products
• Project installation services
• Design financing solutions

Headquarters

HQ city

Not specified

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of interior design products and related merchandise through e-commerce platforms.
2. Financing Systems: Provision of comfortable financing systems for customers, enabling product purchases through installment plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zabaleta is a Spanish interior design company that sells interior design products (furniture, fixtures, and materials) and offers professional interior design, installation, and project management services. The company operates CRM-backed e-commerce storefronts for its main brand and its regional Zabaleta Asturias sub-brand, and provides comfortable installment-based financing systems to make purchases accessible.

Product overview

Zabaleta is a Spanish interior design and commercial equipment company operating as a unified platform-plus-services model. The core offering consists of Zabaleta (the main CRM and e-commerce platform at crm.zabaleta.center) and Zabaleta Asturias (a regional sub-brand at crm.navarro.center), which provide financing systems and customer management. These digital platforms are complemented by three main service/product categories: Servicios (professional services including interior design and installation), Interiorismo (interior design solutions), and Productos (product catalog including furniture and materials). The company also maintains an online gallery showcasing products and installations.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aúna DistribucióncoreChannel Partner/ Reseller/ DistributorAúna Distribución is a distribution partner of Zabaleta, appearing in the Associations section of the website. The partnership enables Zabaleta products to reach customers through Aúna's distribution network across Spain.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Conforama: Large European furniture and home furnishings retailer with significant Spanish presence; broad incumbent with overlapping furniture, decor, and kitchen/bath categories competing for the same household and small-B2B customers.
• IKEA: Global furniture and home furnishings leader with major Spanish footprint; broad incumbent setting category price benchmarks and assortment standards that any mid-market Spanish retailer must compete against.
• Zara Home: Inditex's home furnishings brand; comparable home textiles, decor, and occasional furniture assortment targeting design-conscious consumers, with far larger scale and brand recognition.
• Leroy Merlin: Spanish home improvement and furnishings retailer with DIY and interior design offerings; broad incumbent competing for the same household renovation and interior design customers.
• La Redoute: French home and fashion omnichannel retailer with established Spanish customer base; overlapping home textiles, furniture, and decor categories with comparable mid-market positioning.

Others

• Aúna Distribución: Spanish distribution and home furnishings group and Zabaleta's actual channel partner; comparable Spanish home-furnishings distribution footprint and customer base, relevant as both partner and adjacency.

Direct peers

• Westwing: Online home furnishings and interior design retailer operating in Spain; comparable digital-first business model targeting design-conscious consumers with curated home decor and furniture assortments.
• Kave Home: Spanish-origin home furniture and interior design brand with omnichannel retail across Europe; directly comparable to Zabaleta on product category (home furnishings, decor), B2B/B2C mix, and Spanish heritage expanding internationally.
• Maisons du Monde: European home furnishings retailer offering furniture, decor, and interior design inspiration online and in stores; directly comparable multi-channel model with similar target customer and product breadth.

Regional players

• Banak Importa: Spanish-origin home furniture retailer with physical stores across Spain; directly comparable regional player targeting similar B2C household customers with mid-market furniture and decor assortments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AxiomThemes
• LinkedInlinkedin.com/company/exclusivas-zabaleta
• Instagraminstagram.com/grupozabaleta
• TikToktiktok.com/@grupozabaleta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zabaleta