F1 Racing
F1 Racing operates the Autosport.com digital motorsport media platform, providing news, live coverage, driver ratings, results, and multimedia across Formula 1, MotoGP, WEC, IMSA, and national racing series. It serves global motorsport enthusiasts through a freemium website, mobile apps, regional editions, and a paid Autosport Plus subscription, and operates as a brand within Motorsport Network.
- Company typePrivate
- Founded1950
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What F1 Racing does
F1 Racing operates the Autosport.com digital motorsport media platform, founded in 1950 as Autosport Magazine in the United Kingdom and now headquartered in London as a brand within Motorsport Network, a diversified automotive and motorsport media conglomerate. The platform delivers comprehensive coverage of Formula 1, MotoGP, the World Endurance Championship, IMSA, and various national racing series, distributed through a global website (autosport.com), native iOS and Android applications, an email newsletter, and a continuously refreshed digital magazine with monthly editions going back to 2010. Eleven localized regional editions extend reach into France, Spain, Germany, Italy, the Netherlands, Japan, Australia, the Middle East, Turkey, and Latin America. The technical stack is a conventional digital content platform spanning web, mobile, and digital magazine delivery, with no proprietary AI/ML components or public API surface documented.
Monetization follows a freemium-plus-subscription model: free access covers breaking news, calendars, standings, results, photo galleries, and video, while the Autosport Plus subscription unlocks premium editorial, an ad-free experience, and enhanced features such as article commenting and personalized alerts. The audience is a horizontal consumer base of motorsport enthusiasts rather than enterprise customers, and the platform cross-promotes with sibling Motorsport Network properties including Motor1.com, Motorsport.com, Motorsportstats.com, Motorsportjobs.com, and RideApart.com. No revenue, headcount, ownership, or capital structure details are disclosed in the available source material beyond the parent affiliation, so the underlying financial scale is not directly observable from the input.
F1 Racing firmographics
Firmographics- Name
- F1 Racing
- Legal name
- Motorsport Network
- Website
- https://f1racing.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- F1 Racing operates the Autosport.com digital motorsport media platform, providing news, live coverage, driver ratings, results, and multimedia across Formula 1, MotoGP, WEC, IMSA, and national racing series. It serves global motorsport enthusiasts through a freemium website, mobile apps, regional editions, and a paid Autosport Plus subscription, and operates as a brand within Motorsport Network.
- Ownership category
- akta.pro rank
F1 Racing industry classification
Industry- Product category
- Digital Motorsport Media
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)
- akta.pro secondary industry
- Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)
Keywords
F1 Racing business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free access with basic content |
Distribution channels4 records
Marketing channels5 records
F1 Racing product offering
Product offeringCore offering
F1 Racing (operating as Autosport) is a digital motorsport media publisher that delivers news, live race coverage, driver ratings, standings, results, photo galleries, and video content across Formula 1, MotoGP, World Endurance Championship, IMSA, and national racing series. Content is distributed through its website, native mobile applications, monthly digital magazine editions, email newsletters, and twelve regional localized editions, with a premium Autosport Plus subscription unlocking additional exclusive content and an ad-free experience.
Product overview
Autosport.com operates as a digital media platform offering premium motorsport content through its flagship Autosport Magazine digital editions and Autosport Plus subscription service. The platform provides comprehensive coverage of racing series including Formula 1, MotoGP, World Endurance Championship (WEC), National racing, and sportscars (IMSA/WEC). The digital magazine editions serve as the core content offering, with premium subscription tiers unlocking additional exclusive content and features.
Differentiator
Problem solved
Functional benefit
Products and services
- Autosport Magazine (Digital Edition) Monthly digital magazine editions providing in-depth motorsport journalism, race analysis, driver ratings, and news coverage across Formula 1, MotoGP, WEC, IMSA, and other racing series for motorsport enthusiasts.
- Autosport Plus Subscription Premium subscription offering providing exclusive motorsport content, an ad-free reading experience, and enhanced features for dedicated motorsport enthusiasts seeking in-depth Formula 1, MotoGP, WEC, and national racing coverage.
- Autosport Mobile App (iOS) Native iOS application distributed via the Apple App Store providing on-the-go access to Autosport motorsport news, live coverage, driver ratings, standings, results, photo galleries, and videos.
- Autosport Mobile App (Android) Native Android application distributed via Google Play Store providing on-the-go access to Autosport motorsport news, live coverage, driver ratings, standings, results, photo galleries, and videos.
Companies that use F1 Racing
Customer profileSegments1 record
Ideal customer profiles1 record
F1 Racing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
F1 Racing partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
F1 Racing competitors and assessment
Company assessmentBroad incumbents
- Sports Illustrated: Broad-based sports media outlet with motorsport coverage as part of a wider multi-sport portfolio; comparable as a digital sports media publisher competing for sports-fan attention and advertising dollars.
- BBC Sport: Major broadcaster with dedicated F1 coverage including news, live blogs, and analysis; competes for the same casual F1 audience in the UK and broader English-speaking markets.
- Motorsport Network: The parent conglomerate of Autosport and operator of Motorsport.com; directly comparable as the same corporate family covering F1, MotoGP, WEC and other racing series through both English and international editions.
- Formula1.com: Official F1 media property operated by Formula One Management; comparable as a motorsport media destination for F1 fans but structurally advantaged with first-party rights, video, and live timing.
Direct peers
- The Race: Independent motorsport media outlet covering F1, MotoGP, WEC and other racing series with a digital-first, subscription-supported model; directly competes for the same F1-fan subscription dollars.
- Motor1.com: Sibling brand under Motorsport Network covering consumer automotive news and reviews; comparable as a digitally distributed, ad- and subscription-supported motorsport/auto media property serving the same parent audience.
- GPBlog: Formula 1-focused digital publisher with multi-language regional editions; highly comparable in scope (F1-centric motorsport media, regional localization, digital subscriptions) and target audience.
- Motorsport.com: Sibling brand of Autosport under Motorsport Network, also covering F1, MotoGP, WEC, IMSA; essentially a parallel motorsport media property within the same corporate group targeting overlapping audiences.
- Crash.net: Long-running motorsport news site covering MotoGP, WSBK, F1 and other series; comparable as a multi-series digital motorsport publisher competing for the same motorsport enthusiast audience.
- RacingNews365: F1-focused digital publisher with regional editions across European markets; comparable in offering F1 news, results, standings and analysis through localized sites and a subscription model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
F1 Racing social profiles
Digital presenceF1 Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
F1 Racing leadership team
Management profileNumber of profiles
F1 Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F1 Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F1 Racing
What does F1 Racing do?
F1 Racing (operating as Autosport) is a digital motorsport media publisher that delivers news, live race coverage, driver ratings, standings, results, photo galleries, and video content across Formula 1, MotoGP, World Endurance Championship, IMSA, and national racing series. Content is distributed through its website, native mobile applications, monthly digital magazine editions, email newsletters, and twelve regional localized editions, with a premium Autosport Plus subscription unlocking additional exclusive content and an ad-free experience.
Is F1 Racing a public or private company?
F1 Racing is a private company. It is classified as corporate owned and is currently operating.
When was F1 Racing founded?
F1 Racing was founded in 1950. It employs 1 to 10 people.
Who are F1 Racing's main competitors?
Broad incumbents on record are Sports Illustrated, BBC Sport, Motorsport Network and Formula1.com. Direct peers are The Race, Motor1.com, GPBlog, Motorsport.com, Crash.net and RacingNews365.
Does F1 Racing have an API?
No public API is recorded for F1 Racing.
What industry is F1 Racing in?
F1 Racing's product category is Digital Motorsport Media. Its primary akta.pro industry code is MPAKAGAF, Motorsports Media Rights & Broadcasting (Series-Owned/Controlled), with a secondary code of MPAKAGAI, Motorsports Fan Engagement & Membership Programs (Series/Team-Owned). Its NAICS code is 71121 and its SIC code is 7948.