Face to Face Sonoma County

What Face to Face Sonoma County does

Face to Face Sonoma County is a 501(c)(3) nonprofit community health organization headquartered in Santa Rosa, California, that delivers an integrated portfolio of HIV care, harm reduction, overdose prevention, housing, and behavioral health services to Sonoma County residents — particularly people living with HIV, people who use drugs, LGBTQ+ individuals, monolingual Spanish speakers, and people experiencing housing instability. Founded in 1983 as the River AIDS Support Group in Guerneville during the AIDS crisis, the organization has evolved over four decades into a person-centered, integrated provider whose model intentionally cross-references HIV, STI, substance use, mental health, and housing challenges rather than treating them in isolation.

Service delivery is anchored at the 873 Second Street, Santa Rosa office (open Tuesday–Friday) and extended through a mobile testing and outreach van that schedules regular stops across Santa Rosa, Petaluma, Guerneville, Sebastopol, Healdsburg, and Cloverdale; a 24/7 harm-reduction vending machine in the Santa Rosa parking lot; and a network of 24-hour syringe disposal kiosks at partner sites across the county. Clinical and case-management offerings include rapid HIV, HCV, and syphilis testing with 20-minute results; PrEP and PEP navigation (including through a Q Care+ telehealth partnership that provides free online visits, at-home labs, and prescription delivery); syringe exchange with an 80% supply return rate; naloxone distribution and overdose-reversal training; fentanyl and xylazine test strips; housing navigation via the Sonoma County Housing Authority and HOPWA-funded rental assistance; benefits enrollment (Social Security, Medi-Cal, Medicare, disability); case management; peer support groups; and community training for schools, treatment centers, and shelters. Bilingual Spanish-language staff and peer specialists with lived experience are central to the model. Technology infrastructure is commodity-grade nonprofit SaaS — Bloomerang donor CRM, Stripe for auction payments, Constant Contact for email — rather than proprietary.

The revenue model is a multi-stream nonprofit funding stack: individual donations (including a $10/month Monthly Champions recurring program), nearly 40% of the operating budget raised through in-house events (anchored by the annual Art for Life art auction, now in its 39th year with $2M+ raised cumulatively), HOPWA and other government grants, United Way workplace giving, planned/bequest gifts, appreciated-stock transfers, and a vehicle-donation program. Federal Tax ID #68-0052664. Total revenue is not publicly disclosed; operational scale as of the latest reporting includes 8 employees, 13 staff plus a Medical Director and 6-member Board per the staff page, serving 7,500+ community members annually through harm reduction and 500+ individuals living with HIV/AIDS through ongoing care services.

Name

Face to Face Sonoma County

Legal name

Face to Face, Sonoma County AIDS Network

Website

https://f2f.org

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Face to Face Sonoma County is a 501(c)(3) nonprofit community health organization that delivers integrated HIV care, harm reduction, overdose prevention, housing, and behavioral health services to Sonoma County's most marginalized residents — people living with HIV, people who use drugs, LGBTQ+ individuals, Spanish speakers, and unhoused clients — via a Santa Rosa office, mobile van, and 24/7 supply kiosks.

Ownership category

akta.pro rank

Product category

Community Health Services

NAICS

Individual and Family Services (6241), Social Assistance (624)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Primary Care for Underserved Populations (e.g., migrant, homeless, refugee clinics) (HLAFAGAN)

Keywords

• Community health services
• HIV/AIDS prevention
• Harm reduction services
• Syringe exchange program
• Nonprofit healthcare

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual Donations & Monthly Giving: Individual donors contribute one-time or recurring monthly donations (Monthly Champions program starting at $10/month). Donations are tax-deductible under 501(c)(3) status (Federal Tax ID #68-0052664).
2. Special Events Fundraising: Nearly 40% of the operating budget is raised through in-house fundraising events including the annual Art for Life Auction (the longest-running art auction to benefit HIV in Sonoma County, raising over $2 million to date across 39 editions), Pride events, and community appeals.
3. United Way Workplace Giving: Face to Face is a designated United Way agency, allowing donors to direct contributions through employer workplace giving campaigns.
4. Planned Giving / Legacy Gifts: Bequests in wills and living trusts, residual gifts, specific gifts, and contingent gifts designated to Face to Face. Legal name: Face to Face, Sonoma County AIDS Network.
5. Stock Gifts: Donors can transfer appreciated long-term stock directly; neither donor nor Face to Face owes capital gains tax on the appreciation. Facilitated through Willow Creek Wealth Management / Charles Schwab.
6. Vehicle Donation Program: Donors can donate cars, trucks, RVs, or boats through a third-party vehicle donation program (v-dac.com), with proceeds supporting Face to Face.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Face to Face Sonoma County (legally Face to Face, Sonoma County AIDS Network) is a 501(c)(3) nonprofit community health organization that delivers free, confidential, integrated HIV care, prevention, and harm reduction services to marginalized residents of Sonoma County, California. Its service portfolio includes HIV testing, PrEP/PEP navigation, syringe exchange, overdose prevention supplies (naloxone, fentanyl and xylazine test strips), housing navigation, benefits counseling, mental health referrals, case management, and outreach/training, delivered through a fixed office, a mobile van, and 24/7 vending machines and syringe disposal kiosks.

Product overview

Face to Face Sonoma County operates as a community health organization providing integrated health and social services. The organization offers a portfolio of interconnected service programs centered on HIV/AIDS care and prevention, including HIV testing, care case management, housing assistance, PrEP/PEP access, syringe services, overdose prevention, mental health support, and mobile outreach. Services are delivered through the main Santa Rosa office, a mobile van, 24/7 vending machines, and syringe disposal kiosks throughout the county. The organization also hosts the annual Art for Life Auction as a major fundraising event supporting these programs.

Differentiator

Problem solved

Functional benefit

Brands

• Art for Life: Annual art auction event to benefit HIV prevention and care services. The longest-running art auction to benefit HIV in Sonoma County, started in 1988.

Products and services

• HIV Care Services Comprehensive case management, benefits navigation, housing assistance, transportation, and peer support groups for people living with HIV, delivered free of charge to Sonoma County residents.
• Syringe Services Program Harm reduction program providing sterile syringes, naloxone distribution, fentanyl test strips, and drug checking services to reduce overdose deaths and prevent HIV/HCV transmission among people who use drugs.
• PrEP and PEP Services HIV prevention services that connect clients to pre-exposure prophylaxis (PrEP) and post-exposure prophylaxis (PEP) medications at low or no cost, including navigation support and partner referrals.
• HIV Testing Free, confidential rapid HIV testing with 20-minute results, plus connection to additional STI testing resources.
• Overdose Prevention Free Narcan (naloxone) distribution, overdose response training, and drug checking supplies including fentanyl and xylazine test strips.
• Housing Services Housing navigation, emergency rental assistance, and placement support for people living with HIV, delivered in partnership with the Sonoma County Housing Authority.
• Sexual Health and STI Services Free rapid HIV and syphilis testing, sexual health education, safe sex supplies, and connection to STI testing and treatment resources.
• Outreach and Training Community education and training programs on HIV/HCV prevention, overdose response, harm reduction principles, LGBTQ+ health awareness, and sexual health delivered to healthcare facilities, schools, and community organizations.

Quantifiable outcome

• 7,500+ community members served annually through harm reduction program; 80% syringe supply return rate; thousands of naloxone kits distributed; hundreds of overdoses reversed
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and supporting.

• San Francisco AIDS FoundationmajorStrategic or Co-development Partner · 30 May 2026Face to Face participates in San Francisco AIDS Foundation's Cycle to Zero annual fundraiser, assisting with Red Dress Fest, a night market in Guerneville, and the vigil across the Guerneville Bridge. Face to Face emerged from communities impacted by HIV in Guerneville, making this partnership historically significant.
• HIV Service Providers CoalitioncoreStrategic or Co-development PartnerFace to Face is a member of the HIV Service Providers Coalition, a multi-agency collaborative (including Drug Abuse Alternatives Center (DAAC), Food for Thought, Kaiser Permanente, Peers for Positive Change, Santa Rosa Community Health Centers, Petaluma Health Center, Sonoma County Public Health Department, West County Health Centers, and Mendocino and Lake County Health Centers) that aims to provide a high-quality, well-coordinated system of HIV prevention and care in Sonoma County.
• Q Care+coreStrategic or Co-development PartnerFace to Face partners with Q Care+ to provide easy access to PrEP for Sonoma County residents. Q Care+ offers free online doctor visits, free at-home labs (including STI testing), and free prescription delivery. Face to Face and Q Care+ help clients qualify for patient assistance programs so there are no out-of-pocket costs for medication.
• Vista Family Health CentersupportingStrategic or Co-development PartnerLocal PrEP/PEP provider partner to which Face to Face connects clients for medical care. One of several designated PrEP/PEP providers in Sonoma County.
• West County Health CenterssupportingStrategic or Co-development PartnerPrEP/PEP provider partner (multiple locations including Sebastopol, Guerneville, and Occidental) and HIV/STI testing resource. Also a member of the HIV Service Providers Coalition.
• Petaluma Health CentersupportingStrategic or Co-development PartnerPrEP/PEP provider partner and HIV Service Providers Coalition member. Face to Face connects clients to this center for PrEP access and HIV care.
• Alexander Valley Health Care (Cloverdale)supportingStrategic or Co-development PartnerPrEP/PEP provider partner and part of the referral network. Face to Face connects clients for PrEP access and HIV-related medical care.
• Sonoma Valley Community Health CentersupportingStrategic or Co-development PartnerPrEP/PEP provider partner serving the Sonoma Valley area. Face to Face refers clients for HIV prevention medications and related care.
• Kaiser PermanentesupportingStrategic or Co-development PartnerHIV Service Providers Coalition member and PrEP/PEP provider partner. Face to Face connects clients to Kaiser for PrEP access and HIV-related medical services.
• Sonoma County Housing AuthoritycoreStrategic or Co-development PartnerFace to Face partners with the Sonoma County Housing Authority to offer housing voucher program access, rental subsidies, move-in financial assistance, and long-term housing stability support for clients living with HIV.
• Graton RancheriamajorGTM or Marketing PartnerGraton Rancheria (Federated Indians of Graton Rancheria) is the presenting and masterpiece sponsor of the 39th Annual Art for Life Auction (2026). Their sponsorship directly supports the largest annual fundraising event for Face to Face's HIV and harm reduction services.
• LGBTQ ConnectionsupportingStrategic or Co-development PartnerFace to Face partners with LGBTQ Connection to deliver harm reduction education and LGBTQ+ health programming, including presentations at schools like Casa Grande High School in Petaluma.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• San Francisco AIDS Foundation: Bay Area HIV/AIDS nonprofit providing HIV testing, PrEP/PEP navigation, harm reduction (including syringe access and overdose prevention), sexual health, and community-based care. Face to Face partners with SFAF through Cycle to Zero, and the two operate comparable service bundles in adjacent Northern California geographies.
• Cascade AIDS Project: Oregon and SW Washington HIV/AIDS, LGBTQ+, and harm-reduction services organization. Directly comparable to Face to Face in delivering HIV testing, prevention navigation, syringe services, and wraparound support to marginalized communities.
• San Francisco Community Health Center: Community health organization serving people living with HIV, LGBTQ+ communities, and people who use drugs in San Francisco, with integrated HIV care, harm reduction, mental health, and wraparound services. Directly comparable integrated service model and target population to Face to Face, located in the adjacent Bay Area market.
• Drug Abuse Alternatives Center (DAAC): Sonoma County substance-use treatment and harm-reduction organization that is also a member of the HIV Service Providers Coalition alongside Face to Face. Directly comparable on harm reduction, outreach, and Sonoma County community-based service delivery.

Broad incumbents

• APLA Health: Large Los Angeles-based HIV/AIDS services organization offering primary medical care, behavioral health, housing, and prevention. Comparable HIV and LGBTQ+ service mix to Face to Face but at materially larger scale and broader geographic footprint in Southern California.
• Desert AIDS Project: California-based HIV/AIDS services and primary-care organization serving the Coachella Valley with integrated HIV care, behavioral health, housing, and community programs. Comparable to Face to Face in mission and bundled HIV care model, though operating in a different California region at larger scale.

Regional players

• Santa Rosa Community Health Centers: Sonoma County Federally Qualified Health Center network providing primary care, HIV care, and behavioral health. Face to Face refers clients to SRCHC through the HIV Service Providers Coalition; the two are operationally linked in county-level care delivery but SRCHC delivers clinical services at a larger scale.
• Sacramento LGBT Community Center: Regional LGBTQ+ community center in Sacramento providing HIV testing, PrEP navigation, sexual health, and community programs. Comparable to Face to Face's LGBTQ+ service segment, but operating in the adjacent Sacramento region rather than Sonoma County.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FacetoFaceAIDSNetwork
• LinkedInlinkedin.com/company/face-to-face-sonoma-county
• Instagraminstagram.com/facetoface_sonomacounty
• TikToktiktok.com/@facetoface_sonomacounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face to Face Sonoma County