What Fabula Rud Pedersen Group does

Fabula Rud Pedersen Group is a Vilnius-based, full-service integrated communications agency operating as the Lithuanian subsidiary of the pan-European Rud Pedersen Group. Founded in approximately 1999, the firm employs 46 people (40 communication specialists at its Vilnius headquarters at Gedimino pr. 10) and delivers a 360° service portfolio spanning integrated communication, corporate communication, marketing/branding, lobbying and public affairs, communication training, digital advertising across major platforms, and ESG/sustainability consulting (including ESRS reporting and Scope 1-3 emissions calculation). The company serves a client base dominated by large multinational and Lithuanian enterprises, with disclosed logos including Apple, Google, Coca-Cola, Volkswagen, Audi, L'Oréal, Danone, Johnson & Johnson, Biogen, Boehringer Ingelheim, SEB, DFDS, Port of Klaipėda, and Airports of Lithuania, spanning technology, automotive, FMCG, healthcare/pharma, banking, logistics, and government sectors.

The firm's business model is project-based and retainer-based professional services with custom, quote-based pricing tied to client scope. Go-to-market is direct sales via enterprise and mid-market business development, supplemented by LinkedIn thought leadership, industry events, and client referrals. There are no disclosed technology platforms, no AI/ML capabilities, and no proprietary products; differentiation is built on multi-disciplinary talent, 25 years of brand recognition in the Lithuanian market, registered lobbying credentials, and—since joining Rud Pedersen Group in 2021—access to a European network of 600 communication professionals across 20 countries. The agency holds no patents, trademarks, or external certifications and is privately held with no public listing or disclosed investors beyond its parent company.

Name

Fabula Rud Pedersen Group

Legal name

Fabula ir partneriai, UAB

Website

https://fabula.lt

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Communications Consulting Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Integrated communications
• Corporate communications
• Reputation management
• Government lobbying
• ESG consulting

Headquarters

HQ city

Vilnius, Vilniaus

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communication Consulting: Project-based and retainer-based professional services for integrated communication, corporate communications, reputation management, lobbying, digital marketing campaigns, ESG consulting, and communication training services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fabula Rud Pedersen Group is a B2B integrated communications agency delivering 360° professional services to enterprise and public-sector clients in Lithuania. Its offerings span seven practice areas: integrated communication campaigns, corporate communications and reputation management, marketing and branding, government lobbying and public affairs, communication training, multi-platform digital advertising, and ESG sustainability consulting. Services are delivered by a 40-specialist Vilnius team backed by the Rud Pedersen Group network of 600 professionals across 20 European countries.

Product overview

Fabula Rud Pedersen Group is a full-service integrated communications agency offering a comprehensive 360° communication services portfolio. The core offerings include: Integrated Communication (campaign strategy, content marketing, social media, events), Corporate Communication (reputation management, PR, crisis communication), Marketing (branding, visual identity, campaigns), Lobbying (government relations, regulatory advocacy), Communication Training (public speaking, media skills, crisis management), Digital Advertising (multi-platform campaigns, SEO, email marketing), and ESG Consulting (sustainability strategy, reporting, emissions calculation). The company operates as a unified agency with all services interconnected under the Rud Pedersen Group European network, providing clients with end-to-end communication solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Communication (Integruota komunikacija) Comprehensive communication services including communication strategy, campaign planning and execution, content marketing, distribution, social media communication, influencer partnerships, sponsorships, event organization, activations, copywriting, and creative workshops, targeted at enterprise and public-sector clients in Lithuania.
• Corporate Communication (Korporacinė komunikacija) Strategic communication services covering reputation assessment and management, public relations, employer branding, organizational culture, internal communication, crisis communication, social responsibility, media relations, opinion leader communication, communication skills improvement, strategic workshops, and communication effectiveness evaluation, for large enterprise and institutional clients.
• Marketing (Rinkodara) Brand positioning, brand storytelling, visual identity creation, marketing campaigns, branding, publications, and graphic design services for enterprise clients seeking integrated brand and marketing support.
• Lobbying (Lobizmas) Government relations and lobbying services including engagement with institutions, interest groups, and decision-makers, regulatory change advocacy, strategic communication for reputation strengthening, coalition building, and political environment monitoring. Targeted at corporations and institutions needing public affairs support in Lithuania and the EU.
• Effective Communication Training and Consulting Training programs covering public speaking and presentation skills, effective media communication, crisis communication, personal communication and leadership, creative writing, social media communication, and communication strategy and tactics, delivered to organizations, executives, and public leaders.
• Digital Advertising (Skaitmeninė reklama) Digital advertising campaign planning and execution across Google, Meta, TikTok, LinkedIn, Spotify, Pinterest, Reddit, Snapchat and other platforms, including user funnel creation, social media account management, website and app development, email marketing, CRM systems, search advertising, SEO, and online reputation management.
• ESG Consulting (ESG: aplinkosauga, socialinė atsakomybė ir valdysena) Sustainability consulting services including ESG strategy development, double materiality assessment, CO2e/Scope emissions calculation (Scope 1, 2, 3), sustainability reporting according to ESRS or EFRAG VSME standards, ESG certification, ESG audit, and reputation management for sustainability topics. Targeted at companies facing EU sustainability reporting obligations.

Quantifiable outcome

• 63% of companies report ESG investments grow organizational value
• +1 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rud Pedersen GroupcoreStrategic or Co-development Partner · 1 January 2021Fabula joined Rud Pedersen Group in 2021, becoming part of one of the fastest-growing and leading communication service groups in Europe. Rud Pedersen Group unites 600 communication professionals across 20 countries, providing Fabula with access to a European network while maintaining local Lithuanian operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FleishmanHillard: Large global PR and integrated communications agency with public affairs and corporate reputation practices. Comparable in scope (corporate comms, public affairs, integrated campaigns) and serves many of the same multinational enterprise clients.
• Hill+Knowlton Strategies: Global public relations and public affairs firm. Comparable in integrated corporate communications, crisis, and government relations offerings; serves enterprise and government clients similar to Fabula's roster (Lietuvos oro uostai, Port of Klaipėda analogues).
• Ketchum: Global communications consultancy with corporate, brand, and public affairs practices. Comparable to Fabula's integrated communications and ESG/sustainability advisory offerings, serving similar enterprise multinational clients.
• Publicis Groupe: Global advertising and communications holding company. Comparable to Fabula's integrated communication and digital advertising offerings as a competitor that can deliver at scale for the same multinational clients.
• Havas PR: Global communications network with creative, media, and PR practices. Comparable to Fabula's integrated communication and brand storytelling offerings at enterprise scale.
• Edelman: Global public relations and communications firm with broad corporate, brand, and public affairs capabilities. Comparable to Fabula's integrated communication, reputation management, and ESG advisory offerings, but operating at global scale versus Fabula's Lithuania focus.
• Burson (BCW): Global communications and public affairs agency formed from the merger of BCW and Burson Cohn & Wolfe. Directly comparable to Fabula's integrated communication, public affairs, and corporate advisory offerings, with deep lobbying and policy expertise.
• Ogilvy PR: Global PR and communications arm of WPP, with deep advertising and integrated campaign capabilities. Comparable to Fabula's digital advertising, branding, and integrated communications services for similar enterprise clients.

Direct peers

• Rud Pedersen Group: Pan-European parent communications group uniting 600 professionals across 20 countries. Direct peer as Fabula's operating platform; both deliver integrated communications, public affairs, and corporate advisory services across European markets.

Regional players

• Advice Communications Group (Estonia/Baltics): One of the largest integrated communications agencies in the Baltic region, headquartered in Estonia. Comparable regional peer offering integrated PR, public affairs, and digital communications across the Baltic states, potentially overlapping with Fabula's market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fabula-rud-pedersen-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabula Rud Pedersen Group