FACER - Federação Das Associações Comerciais Empresariais De Rondônia

What FACER - Federação Das Associações Comerciais Empresariais De Rondônia does

FACER (Federação das Associações Comerciais e Empresariais de Rondônia) is a non-profit federation founded in 1985 that represents and coordinates a network of 27+ affiliated commercial associations (ACEs) across municipalities in the Brazilian state of Rondônia, headquartered in Porto Velho with 14 employees. The federation operates as the collective institutional voice for the state business community, conducting policy advocacy with state agencies (SEFIN, SEDEC), SEBRAE RO, and the national confederation CACB, while delivering training, capacity-building, and networking services to member associations and their constituent SMBs.

FACER's service portfolio is structured around institutional representation and programmatic delivery. Core offerings include (1) the FACER Capacita training program for ACE leadership development, (2) the SIM Vale Feira electronic card system enabling employees and public servants to purchase fresh produce from accredited vendors (supporting family agriculture), (3) the recently launched SIM Kit Escolar program distributing school-supply vouchers through local retailers, and (4) the CMEC RO (Conselho da Mulher Empreendedora e da Cultura) initiative promoting women entrepreneurship across municipal chapters. The federation also provides standardized institutional website templates, certificate issuance/validation services, and event organization tools to member ACEs. Underlying technology is functional rather than proprietary — digital platforms for card management, event administration, and content publishing — with no disclosed AI/ML components or data flywheel mechanics.

The revenue model is subscription-recurring, generated through membership fees from affiliated ACEs, supplemented by program-related partnerships and government co-financing. Distribution is exclusively indirect: FACER reaches end businesses only through its member ACE network across Rondônia municipalities including Porto Velho, Ji-Paraná, Vilhena, Cacoal, Jaru, Guajará-Mirim, Cerejeiras, and others. The current leadership is President Kelly Naahmara Rodrigues Jorge, the first woman in Brazil to lead a state-level commercial association federation, who also serves as president of CMEC RO.

Name

FACER - Federação Das Associações Comerciais Empresariais De Rondônia

Legal name

Federação das Associações Comerciais e Empresariais de Rondônia

Website

https://facer.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FACER is a non-profit federation coordinating 27+ commercial associations (ACEs) across Rondônia, Brazil, delivering institutional representation, training, and digital benefit programs (SIM Vale Feira, SIM Kit Escolar, FACER Capacita) to member SMBs and women entrepreneurs statewide.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Velho

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees from ACEs: FACER generates revenue through membership fees collected from its affiliated Associations Comerciais (ACEs) across the municipalities of Rondônia. The federation provides services, training, and representation to member associations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FACER is a state-level federation that represents and supports 27+ affiliated Commercial and Business Associations (ACEs) across municipalities in Rondônia, Brazil. It delivers institutional representation before government bodies, training and capacity-building programs (e.g., FACER Capacita), social benefit programs (SIM Vale Feira, SIM Kit Escolar), women's entrepreneurship initiatives (CMEC RO), and administrative services such as certificate issuance and event organization.

Product overview

FACER (Federação das Associações Comerciais e Empresariais de Rondônia) operates as a federation of commercial associations rather than a traditional technology product company. Its portfolio consists primarily of social benefit programs (SIM Vale Feira, SIM Kit Escolar), administrative services (certificate issuance/validation, event organization), digital platforms (institutional website templates for member associations), training programs (FACER Capacita), and the CMEC women's entrepreneurship initiative. The organization focuses on strengthening commerce, entrepreneurship, and economic development across municipalities in the state of Rondônia, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• SIM Vale Feira Informatized card system developed by FACER in partnership with member Commercial Associations (ACEs) that allows employees of companies and public servants to use an exclusive card for purchasing fresh produce directly from accredited street vendors, supporting family agriculture in Rondônia municipalities.
• SIM Kit Escolar Social benefit program launched by FACER in partnership with the Commercial Association of Cerejeiras (ACIC) and the municipal government, providing students in the municipal school network with funds for purchasing school supplies through an exclusive card used at local stationery stores and bookstores.
• FACER Capacita Strategic training and capacity-building program developed by FACER to strengthen leadership skills and prepare Commercial Associations (ACEs) to operate with greater efficiency, professionalism, and leadership across Rondônia municipalities.
• CMEC RO (Conselho da Mulher Empreendedora e da Cultura de Rondônia) State council operating under FACER's umbrella that promotes capacity building, qualification, and development of women entrepreneurs in Rondônia, with chapters across multiple municipalities and annual recognition through the Troféu Força Empreendedora CMEC RO awards.
• Certificado de Origem (Certificate Issuance) Administrative service for issuing certificates through FACER's platform, enabling businesses and member associations to obtain official documentation and credentials.
• Validação de Certificados (Certificate Validation) Online service for validating the authenticity of certificates issued through FACER's system.
• Eventos (Events) Event organization and management services for commercial associations and member businesses, including seminars, training sessions, board meetings, and recognition ceremonies such as the Troféu Força Empreendedora and Semana Automotiva.
• Institutional Website Platform Standardized institutional website template offered by FACER to Commercial Associations for digital presence and transparency, promoting greater visibility for local actions across member ACEs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• SEFIN RO (Secretaria de Estado de Finanças)coreStrategic or Co-development PartnerFACER maintains regular institutional dialogue with SEFIN on tax policy, ICMS issues, and fiscal matters affecting businesses in Rondônia. The partnership involves advocacy, consultation on tax reforms, and joint initiatives like seminars on tax reform.
• SEDEC (Secretaria de Estado do Desenvolvimento Econômico)coreStrategic or Co-development PartnerSEDEC is a key government partner for economic development initiatives. FACER collaborates with SEDEC on events like the Rondônia Rural Show, Semana Automotiva, and economic policy forums.
• SEBRAE ROcoreStrategic or Co-development PartnerSEBRAE RO partners with FACER on entrepreneurship development, training programs, and support for small businesses. They jointly organize events and capacity-building initiatives.
• CACB (Confederação das Associações Comerciais e Empresariais do Brasil)coreStrategic or Co-development PartnerCACB is the national confederation that FACER is affiliated with. The partnership involves participation in national debates, policy advocacy, exchange of best practices, and representation at the national level.
• FACISC (Federação das Associações Empresariais de Santa Catarina)minorStrategic or Co-development PartnerFACER conducted an institutional visit to FACISC in August 2025 to exchange best practices and strengthen ties between the two state federations. The meeting focused on associativism, advocacy, and economic development strategies.
• ACISGM (Associação Comercial, Industrial e de Serviços de Guajará-Mirim)coreStrategic or Co-development PartnerACISGM is a key member association that hosts major FACER events including the 3rd and 4th Administrative Board Meetings in November 2025. The partnership involves institutional collaboration in the border region.
• CMEC RO (Conselho da Mulher Empreendedora e da Cultura de Rondônia)coreStrategic or Co-development PartnerCMEC RO operates under FACER's umbrella to promote women's entrepreneurship. Kelly Naahmara serves as President of both organizations. CMEC coordinates activities across municipal chapters throughout the state.
• Sicoob CredipminorOthersSicoob Credip supported the ACEBRAS event on Tax Reform in Nova Brasilândia d'Oeste as part of the partnership network supporting entrepreneurship in the state.
• CrediSis CrediBrásminorOthersCrediSis CrediBrás participated as a supporting partner for the ACEBRAS tax reform event in Nova Brasilândia d'Oeste.
• SIM Vale Feira Program PartnerscoreStrategic or Co-development PartnerSIM Vale Feira is an informatized card system implemented by FACER in partnership with ACEs that enables employees to purchase fresh produce directly from accredited market vendors, supporting family agriculture.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• CNDL - Confederação Nacional de Dirigentes Lojistas: National confederation of shopkeepers and retail managers in Brazil. Operates a national federation-of-associations model similar to FACER, representing retail business interests at national level with state-level member CDL associations, providing useful structural comparability for member representation and advocacy.
• SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas: Brazilian national service for small business support with state-level branches. SEBRAE RO is a key strategic partner of FACER for entrepreneurship training and capacity building, overlapping in member service to SMBs but operating with significantly broader government backing and resources via the S System.
• CNC - Confederação Nacional do Comércio: National commerce confederation in Brazil. Operates a federation structure analogous to FACER's network through state-level Fecomércio entities under its umbrella, providing policy advocacy and member services for commercial businesses — a broader-scale model of the same representation function FACER performs at state level.
• CACB - Confederação das Associações Comerciais e Empresariais do Brasil: National confederation of commercial and business associations in Brazil. FACER is affiliated with CACB, which represents the broader national system to which state federations belong, coordinating national policy advocacy and providing the institutional framework for the federation-of-federations model.

Direct peers

• FACISC - Federação das Associações Empresariais de Santa Catarina: State-level federation of business associations in Santa Catarina, Brazil. FACER conducted an institutional visit to FACISC in August 2025 to exchange best practices on associativism, advocacy, and economic development — making FACISC the most directly comparable peer given the matching federation model and member network structure across a Brazilian state.

Regional players

• Fecomércio SP - Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo: State-level commerce federation in São Paulo, Brazil. Operates a similar federation-of-associations model as FACER but is concentrated in a much larger state with greater scale and resources, offering useful comparability on how state commerce federations scale operations, member services, and policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/facer.ro
• LinkedInlinkedin.com/company/facer-rondonia
• Instagraminstagram.com/facer_ro

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FACER - Federação Das Associações Comerciais Empresariais De Rondônia