What Factstory does

Factstory B.V. is a Dutch marketing communications agency founded in 2013 by Pim Mulder and headquartered at Oude Apeldoornseweg 41 in Apeldoorn, Netherlands. Operating under the brand positioning 'MERK MAKERS' (brand makers), the company delivers a full-service marketing and communications offering organized around four disciplines — Strategie (strategy), Communicatie (communication), Design, and Marketing — supplemented by two standardized products, 'Workshop Klantreis' (customer journey workshop) and 'Data-analyse' (data analysis). Services include brand strategy, employer branding, lead generation campaigns, job marketing, content creation, visual identity and design work, and online marketing (SEO, SEA, social media), delivered through customer journey workshops, brand positioning engagements, and ongoing agency retainers.

The firm is founder-led and privately held, with approximately 9-10 employees spanning strategists, communication advisors, an art director, an online marketer, a sales lead, and an office manager. There is no proprietary software, no AI/ML capability, no API, and no external funding; the technology stack consists of standard marketing tools (Google Analytics, CRM, digital advertising platforms). Pricing is professional-services-based on hourly rates or fixed project fees, with a standard 50% upfront payment, billed monthly, exclusive of VAT.

Factstory serves Dutch enterprises and mid-market companies with complex marketing challenges, with documented case studies in healthcare (Dimence, Sante, Levvel, Opella), education (Scholengemeenschap ZAAM, Werkenbijhogescholen.nl), ICT (Ordina, CC Group), accountancy (Countus), construction (Ludec), and vehicle modification (ModiForce). Distribution is direct: website contact forms, phone outreach, and LinkedIn-led introductions, with no channel partners, no geographic expansion beyond the Netherlands, and no M&A activity in the available record.

Name

Factstory

Legal name

Factstory B.V.

Website

https://factstory.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Factstory is a Dutch full-service marketing communications agency in Apeldoorn with ~10 employees, offering brand strategy, employer branding, design, and online marketing to Dutch enterprise and mid-market clients in healthcare, education, ICT, and other sectors.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

Keywords

• Marketing communications agency
• Brand strategy services
• Employer branding campaigns
• Lead generation campaigns
• Online marketing services

Headquarters

HQ city

Apeldoorn, Gelderland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Consulting Services: Factstory generates revenue through professional services engagements including brand strategy development, marketing campaigns, content creation, design services, and online marketing. They work on project basis, campaign basis, or as a fixed partner for clients. Pricing is typically based on hourly rates or project-based quotes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Factstory is a full-service marketing communications agency (MERK MAKERS) that helps Dutch enterprises and mid-market companies build, position, and activate their brands. It delivers strategy, communication, design, and marketing services under one roof, including brand strategy development, employer branding, lead generation campaigns, content creation, visual identity design, and online marketing (SEO, SEA, social media), along with productized offerings such as customer journey workshops (Workshop Klantreis) and marketing data analysis (Data-analyse).

Product overview

Factstory is a full-service marketing and communication agency (MERK MAKERS) offering a comprehensive portfolio of services organized around four core disciplines: Strategy, Communication, Design, and Marketing. The agency provides specific offerings including customer journey workshops and data analysis services. Factstory operates on a project-based, campaign-oriented, or ongoing partnership model, serving as a full-service marketing bureau that acts as an extension of client organizations. The agency combines all necessary disciplines under one roof—from content specialists and strategists to concept developers, communication experts, and online marketers—to help brands analyze, position, create, and activate their market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshop Klantreis (Customer Journey Workshop) A productized workshop offering that helps organizations map and improve their customer journey, enabling clients to understand and optimize the complete customer experience from first contact to conversion. Targeted at Dutch enterprises and mid-market companies seeking to improve marketing effectiveness.
• Data-analyse (Marketing Data Analysis) A productized data analysis service that helps organizations gain insights from their marketing and customer data to inform strategic decisions and optimize marketing performance. Targeted at organizations seeking to improve marketing ROI through data-driven optimization.
• Strategie (Strategy Services) Strategic advisory services focused on brand positioning, market analysis, and developing comprehensive marketing strategies aligned with business objectives. Targeted at Dutch enterprises and mid-market organizations needing brand strategy and market positioning.
• Communicatie (Communication Services) Communication consulting services encompassing internal and external communication strategies, employer branding, and marketing communication campaigns. Targeted at organizations needing integrated communication strategy across stakeholder groups.
• Design Services Design services including visual identity development, graphic design, website design, and creative concept creation that brings brand strategies to life visually. Targeted at organizations needing visual brand expression aligned with their strategy.
• Marketing Services Marketing execution services including online marketing, job marketing, lead generation campaigns, search engine marketing, and e-commerce solutions. Targeted at organizations seeking performance-driven marketing campaign execution.

Quantifiable outcome

• More than 40 qualified leads generated in 2 months
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DDB Amsterdam: DDB Amsterdam is a flagship creative agency within the DDB Worldwide network, providing brand strategy, advertising, and integrated marketing services. Overlaps with Factstory's brand strategy and communications work, but serves larger enterprise clients within a global network.
• Wieden+Kennedy Amsterdam: Wieden+Kennedy Amsterdam is the Dutch office of the global independent creative agency, providing brand strategy, advertising, and creative campaigns. Overlaps with Factstory's brand-building and integrated marketing services, but operates at a much larger scale with global clients.
• Dentsu Creative Netherlands: Dentsu Creative Netherlands is the Dutch operation of Dentsu's global creative network, offering integrated marketing, brand strategy, and advertising services. Comparable to Factstory's marketing communications scope, but within a major global holding company structure.
• TBWA\NEBOKO: TBWA\NEBOKO is the Dutch office of global TBWA network, providing brand strategy, advertising, and creative services. Comparable to Factstory's brand-building and marketing communications offering, but operating as a major network agency with significantly larger scale and enterprise client base.
• Dept Agency: Dept is a much larger Dutch-headquartered digital agency offering integrated marketing, creative, and technology services. Comparable to Factstory in providing full-service marketing communications, but operating at a far larger scale with global reach and proprietary technology components.

Direct peers

• Ace: Ace is a Dutch creative agency offering brand strategy, campaign development, and design services to mid-market and enterprise clients. Directly comparable to Factstory as a Netherlands-based, full-service creative agency with a similar brand-building orientation.
• Total Design: Total Design is a long-established Dutch design and brand strategy agency offering visual identity, branding, and integrated design services. Comparable to Factstory's brand strategy and design offerings, with a similar Netherlands-based, broad-service agency model.
• Woedend!: Woedend! is a Dutch creative agency offering brand strategy, campaigns, and content creation. Comparable to Factstory as a Netherlands-based full-service creative agency with a similar mid-market positioning and brand-building focus.
• Studio Dumbar: Studio Dumbar is a Dutch design agency specializing in brand identity, visual design, and creative direction. Comparable to Factstory's design and brand strategy services, with similar Dutch heritage and mid-market-to-enterprise client focus.
• Fitzroy: Fitzroy is a Dutch creative agency offering brand strategy, advertising, and content production. Directly comparable to Factstory as a Netherlands-based full-service agency with a similar focus on building distinctive brands for mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/factstory
• Instagraminstagram.com/factstory

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factstory