What Factum does

Factum is a Dutch social-domain consultancy founded in 1998, originally established by a group of independent specialised ergotherapists. The company serves Dutch municipalities (gemeenten) responsible for executing the Wmo (Social Support Act), Jeugdwet (Youth Act), and Participatiewet (Participation Act), providing expert detached staff, advisory services, and training programmes. Its core offering is built around three service lines: SMA (Sociaal Medische Advisering) for social medical assessments, Normenkader Begeleiding (an assessment framework for Wmo support indications), and Opleiden (training and education). The company has 113 employees and operates through two legal entities — Factum Advies BV (advisory) and Factum Flex BV (staffing/detachering) — with headquarters at Dunantstraat 4, 3024 BC Rotterdam.

Factum's intellectual property centres on the Normenkader Begeleiding 2.0 framework, co-developed with Bureau HHM and validated with 25 municipalities and the University of Twente, plus the FAQT-J youth methodology and De Integrale Route for SMA. These proprietary frameworks are aligned with the Centrale Raad van Beroep (CRvB) step plan, providing legally defensible assessment standards for Wmo care allocation. The company's go-to-market is sales-led and direct, combining on-site professional detachment, advisory projects, and publicly priced training programmes (€585 per open training day, €325 per half-day, €675 for SKJ-accredited modules). Customer acquisition is driven by thought-leadership content (knowledge bank, thematic magazine, webinars, LinkedIn) and direct outreach to municipality decision-makers. As of 1 November 2025, Factum became a wholly-owned part of Daan, a Dutch staffing company, with services continuing unchanged under the Daan umbrella.

Name

Factum

Legal name

Factum Advies BV

Website

https://factumadvies.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Factum is a Dutch social-domain consultancy founded in 1998, serving Dutch municipalities with SMA advisory services, the proprietary Normenkader Begeleiding assessment framework, and training programmes. The company was acquired by Daan in November 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Veenendaal, Gelderland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Detachering (Detachment/Staffing): Factum detaches its own advisors, consulenten (consultants), and professionals to municipalities. Professionals work at client sites in their own region on varied assignments. Revenue is generated through billing municipalities for the time and expertise of detached staff.
2. Ondersteuning & Expertise (Advisory & Expertise): Factum provides advisory services, training, and implementation support to municipalities on social domain matters including Wmo, Jeugdwet, and Participatiewet. Revenue is earned through project fees, training day fees, and retainer arrangements.
3. Training & Opleiden: Factum offers open-enrollment training days and incompany training programmes. Open training days are priced at €585 per day or €325 per half-day, with SKJ-accredited modules at €675 per day. This represents a direct revenue stream from training delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Factum is a Dutch consultancy and staffing firm specializing in the social domain (sociaal domein). It detaches advisors, Wmo and Jeugdwet consulenten, policy advisors, and quality staff to Dutch municipalities, and delivers the proprietary Normenkader Begeleiding 2.0 assessment framework, SMA (Social Medical Advisory) services, and in-company training programs.

Product overview

Factum operates as a consultancy company in the Dutch social domain (sociaal domein), providing advisory services, temporary staffing, and training solutions. The core product portfolio centers on three main service areas: SMA (Sociaal Medische Advisering) for social medical assessments, Normenkader Begeleiding for Wmo support indication frameworks, and Opleiden for professional training programs. The company was founded in 1998 and has been a specialist in Wmo and Jeugdwet since then. Since November 2025, Factum became part of Daan. Services are delivered through Factum Detachering (temporary staffing) and Factum Ondersteuning & Expertise (consultancy and expertise), with staff deployed at municipalities across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Detachering (Staffing)
• Normenkader Begeleiding 2.0
• SMA (Sociaal Medische Advisering)
• Opleiden (Training & Education)
• FAQT-J (Normenkader Jeugd)
• Beleidsadvies Sociaal Domein (Policy Advisory)

Quantifiable outcome

• Normenkader Begeleiding is used by 25+ municipalities and validated with data research, client judgments, and expert opinions.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major, minor and flagship.

• Bureau HHMcoreStrategic or Co-development Partner · 1 November 2022Factum and Bureau HHM co-developed the Normenkader Begeleiding assessment framework for Wmo-begeleiding indications. The partnership combined HHM's Normenkader Begeleiding framework with Factum's FAQT methodology, and validated the result with 25 municipalities and the University of Twente, producing Normenkader Begeleiding 2.0.
• Universiteit van TwentemajorStrategic or Co-development PartnerThe University of Twente collaborated with Factum and Bureau HHM in the further development and validation of the Normenkader Begeleiding 2.0, contributing data research, client judgments, and expert opinions to ensure the framework's objectivity and independence.
• Ausems & Kerkvliet (artsen)minorImplementation/ SI/ Consulting PartnerFactum works closely with doctors from Ausems and Kerkvliet for Social Medical Advisering (SMA) cases, where medical expertise is required to assess client functioning and support needs.
• Ketenbureau i-Sociaal DomeinminorStrategic or Co-development PartnerPeter Paul Doodkorte, Regioadviseur at the Ketenbureau i-Sociaal Domein, co-presented a webinar with Factum and Bureau HHM during the Week van de Standaarden 2025 on the Normenkader Begeleiding.
• SociaalwebminorGTM or Marketing PartnerFactum collaborates with Sociaalweb to publish its thematic magazine online, covering social domain topics and reaching a broad audience of municipal professionals and sector stakeholders.
• DaanflagshipOthersFactum became part of Daan on 1 November 2025 after 27 years as an independent entity. Factum's services continue unchanged with the same advisors and working methods. Factum and Daan share the same mission: connecting professionals with meaningful work and building a society where everyone counts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Movisie: Dutch knowledge institute for the social domain, producing frameworks, publications, and training that overlap with Factum's Normenkader and FAQT-J methodologies — comparable role but as a knowledge organisation rather than a private consultancy.
• Divosa: Association of Dutch social-domain managers in municipalities; not a direct competitor but shapes procurement and standards for the same buyer base Factum serves, influencing how Factum's frameworks are adopted.

Broad incumbents

• PwC Public Sector (Netherlands): Big Four advisory firm with a dedicated Dutch public-sector practice serving municipalities on social-domain policy, transformation, and compliance — overlaps at the high end of Factum's market with much broader scale.

Direct peers

• Berenschot: Large Dutch consulting firm with a substantial public-sector practice covering Wmo, Jeugdwet, and Participatiewet advisory for municipalities — comparable in customer base and service mix, broader in scale.
• Significant (Synthese): Dutch consultancy and programme operator working on complex social-domain and youth-care challenges for municipalities — competes with Factum on advisory mandates and interim staffing.
• IJsselgroep: Dutch provider of education and social-sector advisory and staffing services to municipalities — competes with Factum on Jeugdwet-related detachment and training mandates.
• Bureau HHM: Dutch advisory firm that co-developed the Normenkader Begeleiding framework with Factum and shares deep specialisation in Wmo and Jeugdwet advisory for municipalities — the closest direct counterpart in methodology and customer base.
• Andersson Elffers Felix (AEF): Dutch consultancy focused exclusively on public-sector and societal issues, regularly advising municipalities on social-domain policy and execution — directly comparable in target customer and advisory scope.
• BMC Groep: Major Dutch consultancy serving municipalities and public-sector organisations with advisory, interim management, and implementation support — direct overlap with Factum's detachment and policy advisory services in the social domain.

Others

• Gemeentebank (NVB) / Public administration advisory arms: Adjacent Dutch advisory and capacity-building providers that serve the same municipal procurement ecosystem — relevant for ecosystem context but not directly competing with Factum's SMA/Normenkader niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/factum-advies

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factum