Fade In
Fade In is a Dutch web development, graphic design, and print services agency operating as a freelancer platform, serving Dutch SMBs and enterprise clients like RTL Nederland and Hallmark with custom websites, brand identity, and managed subscription services.
- Company typePrivate
- Founded-
- HeadquartersBoskoop/Waddinxveen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fade In does
Fade In is a Dutch web development, graphic design, and print services agency operating as a freelancer platform under the sole proprietorship of founder Mitchell Kolster (KVK 60259671). The company is registered in Waddinxveen, Zuid-Holland, and serves both SMB clients (including ZZP'ers / self-employed professionals) and enterprise customers such as RTL Nederland, Hallmark, and Titan Television. Since 2014, Fade In has served over 100 organisations across the Netherlands, offering a vertically integrated suite of visual identity services from logo design through website development to printed materials.
The core technology is a proprietary in-house Content Management System (CMS) that enables clients to manage their own website content without coding knowledge, accessible via desktop and mobile devices. Websites are custom-coded or built on WordPress, fully responsive across mobile, tablet, and desktop, with optional Google Analytics integration and monthly reporting. The company's product catalog spans three subscription website tiers (Basis at €39.95/month, Pro at €99.95/month, Pro+ CMS at €119.95/month), one-time design packages (logo from €249.99, full brand identity / huisstijl from €499.95 to €849.95), professional print services, and add-ons including webshop, content writing, vehicle lettering, and video production. Mobile app development is delivered via a partnership with Feather Technology.
The business model combines subscription recurring revenue (website hosting, maintenance, and managed services) with one-time project fees for design and print work. The freelancer platform model — eliminating traditional office overhead and full-time staff — is positioned as the basis for below-market pricing while maintaining personalized consultant-led service. Go-to-market is sales-led and direct-to-consumer, relying on the company website with quote-request forms, portfolio showcases, and client referrals. The company is GDPR/AVG compliant and has a single named management figure (Mitchell Kolster, CEO/founder) with no disclosed external investors, parent company, or institutional ownership.
Fade In firmographics
Firmographics- Name
- Fade In
- Legal name
- Mitchell Kolster
- Website
- https://fade-in.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fade In is a Dutch web development, graphic design, and print services agency operating as a freelancer platform, serving Dutch SMBs and enterprise clients like RTL Nederland and Hallmark with custom websites, brand identity, and managed subscription services.
- Ownership category
- akta.pro rank
Where Fade In is headquartered
LocationHeadquarters
- HQ city
- Boskoop/Waddinxveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Fade In business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Website Subscription Services: Monthly recurring subscription model for website services including hosting, domain, maintenance, security, backups, and consultant support. Contract terms include first year at higher rate then reduced monthly fee after year one, with monthly cancellation option after the first year.
- Graphic Design Services: One-time fees for design services including logo design, complete brand identity packages (huisstijl), and brand style guides.
- Print Services: One-time fees for printed materials including business cards, flyers, brochures, letterhead, envelopes, pens, posters, stickers, and corporate clothing. Products are sourced through professional printing partners.
- App Development Services: One-time project-based fees for mobile app development, including concept, design, and development coordination with technology partners.
- Managed Services: Ongoing monthly consultant and service fees for website management, content updates, and technical support beyond the initial subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic - €39.95/month (1st year €119.95/month) |
| Subscription | Monthly | Pro - €99.95/month (1st year €149.95/month) |
| Subscription | Monthly | Pro+ CMS - €119.95/month (1st year €198.95/month) |
| One time/ perpetual license | Pay-as-you-go | One-time Website - from €499.95 |
| One time/ perpetual license | Pay-as-you-go | Logo Design - €249.99 one-time |
| One time/ perpetual license | Pay-as-you-go | Huisstijl (Brand Identity) - €499.95 one-time |
| One time/ perpetual license | Pay-as-you-go | Huisstijl Pro - €849.95 one-time |
| Unit Pricing | Pay-as-you-go | Print Products - various starting prices |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Fade In product offering
Product offeringCore offering
Fade In designs, builds, and maintains custom responsive websites for Dutch entrepreneurs and businesses on a monthly subscription model that includes hosting, domain, maintenance, security, backups, and consultant support. The company also delivers graphic design packages (logos, full house style/brand identity) and professional print services (business cards, flyers, brochures, letterhead, envelopes, posters, stickers, clothing), supported by its own proprietary Content Management System (CMS) that lets clients manage site content without coding.
Product overview
Fade In is a Dutch web and design agency offering a comprehensive suite of digital and print services. The core offerings include custom website development with a subscription model (Basis, Pro, Pro+CMS tiers), graphic design packages for brand identity (Logo, Huisstijl, Huisstijl Pro), and professional print services. The company also offers add-on modules including CMS integration, mobile app development, content writing, webshop functionality, video production, and vehicle lettering. Services are provided through a freelancer platform model, emphasizing personalized service and competitive pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Websites (custom website development)
- Grafisch Ontwerp (Graphic Design)
Quantifiable outcome
- Over 100 organizations have chosen Fade-In as their website developer
Companies that use Fade In
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Fade In technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Fade In partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Fade In competitors and assessment
Company assessmentBroad incumbents
- Wix.com: Global website builder platform with subscription tiers comparable to Fade-In's Basic/Pro tiers (hosting, CMS, templates). It is the dominant low-cost alternative for Dutch SMBs and direct competition for Fade-In's entry-level subscription.
- Squarespace: Design-led website builder competing for the same Dutch SMB and entrepreneur segment that Fade-In targets with its custom-design subscription offering. Overlap is strongest on the graphic-design and brand-identity value proposition.
- WordPress.com: Hosted WordPress platform offering subscription tiers with hosting, CMS, and managed updates — directly paralleling Fade-In's Pro and Pro+ CMS subscriptions.
Others
- Fiverr / Fiverr Pro: Global freelance marketplace where SMBs can buy logo, website, and print design services from freelancers. Operationally comparable to Fade-In's freelancer-network model but at a global, transactional scale rather than managed subscriptions.
- Envato (Themeforest): Global marketplace for website themes and templates used by SMBs to self-build sites. Represents an indirect alternative channel competing for the same Dutch entrepreneur budget that would otherwise pay Fade-In's Basic or Pro tiers.
Direct peers
- Superhero: Amsterdam-based web design and development agency serving Dutch SMBs and enterprises. Comparable offering and customer base to Fade-In's website subscription and custom development tiers.
- Momkai: Amsterdam-based digital agency offering branding, web design, and digital product work for clients like RTL and other Dutch enterprise names. Comparable as a Dutch full-service creative/digital agency competing for similar enterprise briefs.
- Mirabeau: Dutch digital agency (part of Cognizant) offering web design, branding, and digital transformation services. Comparable to Fade-In's enterprise-tier offering and competing for marquee Dutch clients like RTL.
- Dutch Web Design: Dutch web design agency serving SMB and mid-market clients with website development, hosting, and design services — directly comparable service stack and target segment to Fade-In's Dutch SMB/ZZP focus.
- Lukkien: Dutch full-service agency offering web design, graphic design, photography, and print production — closely matching Fade-In's combined web + graphic design + print stack in the Dutch market.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fade In social profiles
Digital presenceFade In compliance and trust
Trust signalCompliance1 record
Fade In financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fade In leadership team
Management profileNumber of profiles
Profiles1 record
Fade In funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fade In M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fade In
What does Fade In do?
Fade In designs, builds, and maintains custom responsive websites for Dutch entrepreneurs and businesses on a monthly subscription model that includes hosting, domain, maintenance, security, backups, and consultant support. The company also delivers graphic design packages (logos, full house style/brand identity) and professional print services (business cards, flyers, brochures, letterhead, envelopes, posters, stickers, clothing), supported by its own proprietary Content Management System (CMS) that lets clients manage site content without coding.
Is Fade In a public or private company?
Fade In is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fade In founded?
Fade In was founded in -1. It employs 1 to 10 people.
Where is Fade In based?
Fade In is headquartered in Boskoop/Waddinxveen, Netherlands, in the Europe region.
How does Fade In make money?
Five revenue lines are on record. Website Subscription Services are the primary driver. The others are graphic Design Services, print Services, app Development Services and managed Services.
Who are Fade In's main competitors?
Broad incumbents on record are Wix.com, Squarespace and WordPress.com. Others are Fiverr / Fiverr Pro and Envato (Themeforest). Direct peers are Superhero, Momkai, Mirabeau, Dutch Web Design and Lukkien.
Does Fade In have an API?
No public API is recorded for Fade In.