Noventa S.A.
Noventa S.A. (Atom.com) operates a global curated domain marketplace selling 400,000+ premium brandable domains to SMBs, founders, and consumers via one-time purchase or lease-to-own, complemented by AI naming tools and a B2B partner API ecosystem.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Noventa S.A. does
Noventa S.A., operating commercially as Atom.com (rebranded from Squadhelp), runs a global online domain marketplace that curates and sells premium, brandable domain names to SMBs, individual founders, and consumer buyers seeking brand-identity assets. The core product surface is organized into three tiers — a Premium Marketplace of 400,000+ expert-curated brandable domains, an Ultra Premium Marketplace for top-tier brands, and a Sapphire Marketplace focused on one-word domains with modern extensions such as .ai, .io, and .xyz — complemented by collections segmented by length (3-6 letter), type (short, one-word), and ccTLD. Surrounding services include domain registration/transfer (including a Smart Transfer scheduling product), a domain broker service, a domain auction, and AtomPay escrow-style transaction processing where payment is held until transfer completion, with a purchase-protection refund guarantee.
The platform monetizes through one-time domain purchases (e.g., faet.com.br listed at $1,987) and lease-to-own plans ($77/month for 24 months with a $400 down payment, full ownership on completion), accepting credit card, crypto, wire transfer, and escrow. A separate AI Naming stack — AI Naming Contest, AI Audience Testing, Business Name Generator, and Human Naming Contest — extends the offering into brand-naming services, alongside adjacent tools such as Domain Appraisal, WHOIS Lookup, and Logo Design. Distribution is anchored on Atom's own SEO-optimized marketplace and a B2B partner program (Atom Connect) that includes a Distribution Network API, an MCP Server for AI-agent access, and a White Label Marketplace for resellers. The company claims 100K+ customers worldwide and four consecutive years on the Inc. 5000 list of fastest-growing US private companies, and received the 2025 Trailblazer Award from the Internet Commerce Association.
Noventa S.A. firmographics
Firmographics- Name
- Noventa S.A.
- Website
- https://faet.com.br
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Noventa S.A. (Atom.com) operates a global curated domain marketplace selling 400,000+ premium brandable domains to SMBs, founders, and consumers via one-time purchase or lease-to-own, complemented by AI naming tools and a B2B partner API ecosystem.
- Ownership category
- akta.pro rank
Noventa S.A. industry classification
Industry- Product category
- Domain Name Marketplace
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
Keywords
Noventa S.A. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium domain purchase - one-time payment |
| Subscription | Monthly | Lease to Own domain payment plan |
Distribution channels1 record
Marketing channels2 records
Noventa S.A. product offering
Product offeringCore offering
Noventa S.A. operates Atom.com, a premium domain marketplace offering more than 400,000 expert-curated, brandable domains available for purchase or Lease to Own. The platform provides secure transaction processing through AtomPay with payment held until transfer completion and a 100% refund guarantee, fast domain transfers (typically within hours), and flexible payment options including credit card, crypto, wire transfer, and escrow. Complementary offerings include domain brokerage, auctions, AI-powered naming contests, AI audience testing, and partner solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Domain Marketplace
- Ultra Premium Marketplace
- Sapphire Marketplace
- Domain Broker Service
- Domain Auction
- AtomPay Domain Transactions
- AI Naming Contest
- AI Audience Testing
- Distribution Network API
- White Label Marketplace
Companies that use Noventa S.A.
Customer profileIdeal customer profiles1 record
Noventa S.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noventa S.A. partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Noventa S.A. competitors and assessment
Company assessmentDirect peers
- Namecheap Marketplace: Namecheap operates a major domain registrar with an active premium domain aftermarket; its scale and registrar-customer base position it as a direct competitor for both premium purchases and broader domain services.
- Sedo: Sedo is one of the world's largest domain marketplaces, operating a global auction and brokerage platform for premium and expired domains — directly comparable to Atom's marketplace and auction offerings.
- Undeveloped: Undeveloped is a curated marketplace for short, brandable, and premium domains serving startups and SMBs, with secure transaction processing and brokerage — directly comparable to Atom's Premium Marketplace positioning.
- Afternic (GoDaddy): Afternic is GoDaddy's premium domain name resale network, distributing inventory across partner registrars globally — overlapping with Atom's Distribution Network API and reseller integrations.
- Dan.com: Dan.com (acquired by GoDaddy) operates a streamlined domain marketplace with escrow-style transactions, lease-to-own financing, and integrations with major registrars — a direct competitor to Atom's marketplace and AtomPay services.
- BrandBucket: BrandBucket is a curated marketplace for brandable business names and domain names, the closest direct competitor to Atom.com in the premium brandable domain category with similar SMB/entrepreneur target customers.
- DropCatch: DropCatch is a major expired-domain auction platform running closeout auctions on dropped names — comparable to Atom's domain auction functionality for buyers seeking specific high-value inventory.
Broad incumbents
- GoDaddy: GoDaddy is the dominant domain registrar and broader small-business platform, offering registration, aftermarket, and website builder services — operating in the same domain commerce category as Atom but as a much wider portfolio incumbent.
Emerging players
- trademark.io: trademark.io is the trademark search and filing partner integrated with Atom; as an emerging player in the brand-protection stack, it represents Atom's expanding vertical stack and a comparable emerging legal-tech adjacent for SMBs.
Others
- Squadhelp legacy: Squadhelp was Atom.com's predecessor brand for naming contests and crowdsourced naming services; the legacy platform represents Atom's own heritage and a historical reference point in the brand-naming services category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Noventa S.A. social profiles
Digital presenceNoventa S.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noventa S.A. leadership team
Management profileNumber of profiles
Noventa S.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noventa S.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noventa S.A.
What does Noventa S.A. do?
Noventa S.A. operates Atom.com, a premium domain marketplace offering more than 400,000 expert-curated, brandable domains available for purchase or Lease to Own. The platform provides secure transaction processing through AtomPay with payment held until transfer completion and a 100% refund guarantee, fast domain transfers (typically within hours), and flexible payment options including credit card, crypto, wire transfer, and escrow. Complementary offerings include domain brokerage, auctions, AI-powered naming contests, AI audience testing, and partner solutions.
When was Noventa S.A. founded?
Noventa S.A. was founded in -1. It employs 11 to 50 people.
Who are Noventa S.A.'s main competitors?
Direct peers on record are Namecheap Marketplace, Sedo, Undeveloped, Afternic (GoDaddy), Dan.com, BrandBucket and DropCatch. GoDaddy is listed as a broad incumbent. trademark.io is listed as an emerging player. Squadhelp legacy is listed as an others.
Does Noventa S.A. have an API?
No public API is recorded for Noventa S.A..
What industry is Noventa S.A. in?
Noventa S.A.'s product category is Domain Name Marketplace. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms). Its NAICS code is 523210 and its SIC code is 6200.