FAIR Handelshaus Bayern eG

What FAIR Handelshaus Bayern eG does

FAIR Handelshaus Bayern eG is a registered cooperative (eingetragene Genossenschaft) founded in 1984 and headquartered in Haimhausen-Amperpettenbach, Bavaria, Germany. The company operates a fair trade retail and wholesale business, sourcing and reselling Fairtrade-certified and organic products across five main categories: food and beverages, home and living, fashion and accessories, beauty and wellness, and gifting. Its technology footprint consists of a standard e-commerce storefront at www.fairhandelshaus.de with no disclosed proprietary features, APIs, or AI/ML components.

The cooperative serves two distinct customer segments. Its primary segment is individual German consumers seeking ethically sourced products for personal use and gifting, reached through a single physical retail store (open Wednesday–Saturday) and B2C e-commerce with unit pricing typically in the €2–€30 range. Its secondary segment is B2B wholesale customers, primarily the German Weltladen (world shop) network, for which the cooperative is an officially recognized supplier in the Weltladen-Dachverband catalogue. Revenue is generated entirely through product sales (B2C retail and B2B wholesale) with no subscription, tiered, or recurring pricing structure disclosed.

The cooperative's go-to-market relies on a curated portfolio of fair trade brand partnerships — most notably GEPA (Germany's largest fair trade company), Black Mamba Chillies (Eswatini), Ngwenya Glass (Eswatini), Cards from Africa (Rwanda), TAMA Kosmetik (Ghana), and Swazi Candles (Eswatini) — alongside institutional membership in fair trade associations including the Genossenschaftsverband Bayern e.V., Eine-Welt-Netzwerk Bayern e.V., and Fair-Netz e.V. Marketing activity is limited to organic social media (Facebook, Instagram) and an email newsletter, with no paid acquisition or technology-driven growth motions disclosed.

Name

FAIR Handelshaus Bayern eG

Legal name

FAIR Handelshaus Bayern eG

Website

https://fairbayern.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

FAIR Handelshaus Bayern eG is a Bavarian fair trade cooperative, founded in 1984, that retails and wholesales Fairtrade-certified food, home, beauty, and gift products to German consumers and to the Weltladen (world shop) network via a single store and e-commerce platform.

Ownership category

akta.pro rank

Product category

Fair Trade Retail

NAICS

All Other Specialty Food Retailers (445298), Clothing and Clothing Accessories Merchant Wholesalers (424350), All Other Miscellaneous Retailers (45999)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ), Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Fair trade retail
• Organic wholesale
• World shop supplier
• Cooperative grocery
• Sustainable home goods

Headquarters

HQ city

Haimhausen-Amperpettenbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product sales (B2C e-commerce + retail): Revenue is generated through direct retail sales of fair trade and organic products via the company's physical store and online shop at www.fairhandelshaus.de. The product range spans food & beverages, home & living, beauty & wellness, and gifting categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FAIR Handelshaus Bayern eG is a fair trade cooperative that retails and wholesales Fairtrade-certified and organic products — including coffee, chocolate, tea, nuts, honey, spices, home and living goods, fashion accessories, beauty and wellness items, and gifts — through a single physical store in Haimhausen-Amperpettenbach, a B2C e-commerce shop at www.fairhandelshaus.de, and a B2B wholesale channel supplying Weltläden and other fair trade retailers in Germany. The assortment is sourced primarily from producer cooperatives in Africa, Asia, and Latin America and is curated across five consumer categories plus partner-brand collections such as GEPA, Black Mamba Chillies, Ngwenya Glass, Cards from Africa, Swazi Candles, and TAMA-Kosmetik.

Product overview

FAIR Handelshaus Bayern eG is a fair trade cooperative (Genossenschaft) founded in 1984, operating as an e-commerce platform and retail outlet for fair trade products. The company offers a diverse portfolio of fair trade goods organized into five main product categories: Essen & Trinken (Food & Drink) featuring coffee, cocoa, chocolate, tea, nuts, and snacks; Wohnen & Leben (Living & Home) including kitchenware, candles, baskets, and zero waste items; Schön & Schick (Fashion & Accessories) with jewelry, bags, clothing, and scarves; Beauty & Wellness including cosmetics, soaps, and body care products; and Schenken (Gifting) with greeting cards and gift items. The company partners with multiple fair trade brands including GEPA, Black Mamba Chillies, Ngwenya Glass, Cards from Africa, TAMA-Kosmetik, and others. As an officially recognized Weltladen (World Shop) supplier and Bio-Großhandel (organic wholesale), the company emphasizes sustainability, fair trade principles, and organic certification across its product range.

Differentiator

Problem solved

Functional benefit

Brands

• GEPA: A fair trade chocolate and snack brand partnership. GEPA is Germany's largest fair trade company and FAIR Handelshaus Bayern is an official GEPA partner.
• Black Mamba Chilli
• Cards from Africa
• Ngwenya Glass
• Swazi Candles
• TAMA Kosmetik
• Mafiafreie Produkte
• Trusted Craft Design
• Life Earth
• Pakka

Products and services

• Essen & Trinken (Food & Drink) Fair trade and organic food and beverage assortment including coffee, cocoa, chocolate, tea, sweets and snacks, honey and spreads, delicatessen, pasta/rice/legumes, spices, salt, sugar, and nuts; sold to individual consumers via retail store and e-commerce and to Weltläden via wholesale.
• Wohnen & Leben (Living & Home) Fair trade home and living assortment including kitchenware, bathroom items, garden and balcony accessories, school and office supplies, furniture and decoration, candles, baskets, musical instruments, books, toys, zero waste items, and shopping bags.
• Schön & Schick (Fashion & Accessories) Fair trade fashion and accessories assortment including rings, earrings, necklaces, bracelets, headwear, hats, scarves, shawls, bags, backpacks, wallets, keychains, clothing, socks, and shoes.
• Beauty & Wellness Fair trade beauty and wellness assortment including cosmetics, soaps, sauna and body care, yoga and meditation items, incense and fragrances, and hammocks.
• Schenken (Gifting) Fair trade gifting assortment including greeting cards, gift wrapping, occasion labels and promotional products, birth/baptism items, wedding gifts, communion and confirmation items, men's gifts, and Mother's Day and Valentine's Day items.
• GEPA Fair Trade Chocolate & Coffee Fair trade chocolate bars (solid and filled, milk and dark, vegan options) and coffee products marketed under the GEPA brand, 100% organic with compostable inner films; offered as part of the GEPA brand partnership.
• Black Mamba Chillies Fair trade chili specialties from Eswatini including 6 chili sauces, a 4-piece gift set, mango chutney, tomato relish, 2 pestos, and the Fruit Bat fruit spread range; handmade and free from artificial additives.
• Ngwenya Glass Hand-blown fair trade glassware from Eswatini including wine glasses, carafes, and decorative glass products made by local artisans.
• Cards from Africa Handmade greeting cards from Rwanda created by young people in Kigali; each card is individually decorated and signed by its maker and packaged in biodegradable cellophane.
• Swazi Candles Handcrafted fair trade candles from Eswatini, sold as part of the home and living assortment.
• TAMA-Kosmetik Fair trade cosmetics and body care from Ghana including body butter, shea butter soap, body lotion, and hair oil made with shea butter and baobab oil.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• GEPA – The Fair Trade CompanycoreGTM or Marketing PartnerFAIR Handelshaus Bayern eG is an official GEPA partner, stocking and promoting GEPA fair trade products including chocolate, coffee, and seasonal specialty items. GEPA is Germany's largest fair trade company and a key brand partner for the cooperative.
• Weltladen-DachverbandcoreGTM or Marketing PartnerFAIR Handelshaus Bayern eG is listed as an officially recognized supplier in the Weltladen (world shop) supplier catalogue. This membership provides access to hundreds of world shop retailers across Germany as B2B customers.
• Genossenschaftsverband Bayern e.V.minorOthersFAIR Handelshaus Bayern eG holds membership in the Genossenschaftsverband Bayern e.V. (Bavarian Cooperative Association), which provides institutional support and representation for the cooperative legal structure.
• Eine-Welt-Netzwerk Bayern e.V.minorOthersFAIR Handelshaus Bayern eG is a member of the Eine-Welt-Netzwerk Bayern e.V., a Bavarian network of actors involved in development policy and fair trade education. Also recognized as an 'Eine-Welt-Station'.
• Fair-Netz e.V.minorOthersFAIR Handelshaus Bayern eG holds membership in Fair-Netz e.V., a German fair trade advisory and support network.
• NaturlandminorStrategic or Co-development PartnerNaturland is referenced in connection with product certifications (e.g., GEPA chocolate products carry Naturland Fair certification). Naturland is an organic farming association that partners with the fair trade supply chain to support organic conversion, particularly for producer cooperatives such as KONAFCOOP in Cameroon.
• Black Mamba ChilliminorStrategic or Co-development PartnerBlack Mamba Chilli is a brand featured in the shop, sourced from fair trade chili products from Eswatini. The company markets the brand as 'fest im fairen Handel verankert' (firmly rooted in fair trade) with social impact including women's economic empowerment.
• Cards from AfricaminorStrategic or Co-development PartnerCards from Africa is a brand of handcrafted greeting cards from Rwanda, sold through the shop. The social enterprise creates employment for young people in Kigali and is aligned with the company's fair trade and social impact mission.
• Ngwenya GlassminorStrategic or Co-development PartnerNgwenya Glass is a hand-blown glassware brand from Eswatini sold in the shop. The company highlights the artisanal quality and fair trade credentials of the products.
• TAMA KosmetikminorStrategic or Co-development PartnerTAMA Kosmetik is a brand of shea butter-based body care products from Ghana sold in the shop. Products include body butter, body lotion, and hair oil, sourced through fair trade channels.
• WeltPartner (Fairhandelsgenossenschaft)minorStrategic or Co-development PartnerWeltPartner is a fair trade cooperative referenced as a new supplier of bio specialty coffees. The company expanded its coffee range with products from various growing regions, roasted in small traditional roastaries in Germany.
• PakkaminorStrategic or Co-development PartnerPakka is a brand featured in the shop, offering fair trade and sustainable products as part of the company's curated brand portfolio.
• Life EarthminorStrategic or Co-development PartnerLife Earth is a brand listed in the shop, consistent with the company's focus on sustainable and ethically sourced products.
• Trusted Craft DesignminorStrategic or Co-development PartnerTrusted Craft Design is a brand in the shop's portfolio, aligning with fair trade craftsmanship standards.
• Swazi CandlesminorStrategic or Co-development PartnerSwazi Candles is a handcrafted candle brand from Eswatini, sold as part of the fair trade home and living assortment.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• dwp – Drogen- und Weltladen Produktion: German fair trade wholesale company supplying German Weltläden with food, cosmetics, and craft products. Comparable as a B2B supplier to the German world shop network with overlapping product categories.
• El Puente GmbH: German fair trade import company specializing in food, textiles, and craft products from producer cooperatives in Africa, Asia, and Latin America. Comparable as a fair trade importer/wholesaler supplying German world shops and conscious consumers.
• WeltPartner (Fairhandelsgenossenschaft): German fair trade cooperative and importer/wholesaler of food and craft products from the Global South. Directly comparable: FAIR Handelshaus Bayern already lists WeltPartner as a supplier of bio specialty coffees, and both serve German Weltläden with overlapping fair trade assortments.
• BanaFair eG: German fair trade cooperative (eG) specializing in bananas, coffee, and other food products sourced from small farmer cooperatives. Directly comparable cooperative structure and B2B/B2C fair trade distribution model.

Broad incumbents

• GEPA – The Fair Trade Company: Germany's largest fair trade company, operating as a wholesale importer and brand. Comparable as a fair trade wholesaler and brand partner; FAIR Handelshaus Bayern is an official GEPA retail/distribution partner, but GEPA is dramatically larger in scale.
• Rapunzel Naturkost GmbH: One of Germany's largest organic and fair trade food companies, producing and distributing branded organic products. Comparable in the organic/fair trade food category where both companies operate, though Rapunzel is significantly larger and brand-owned.

Emerging players

• Pakka Fair Trade Chocolate: Swiss fair trade chocolate and craft brand that is also featured as a brand partner in FAIR Handelshaus Bayern's portfolio. Comparable as a fair trade premium brand at the retail/distribution level.

Others

• Eine Welt Netzwerk Bayern: Bavarian network of fair trade and development policy actors, of which FAIR Handelshaus Bayern is a member. Not a commercial competitor but a key institutional counterpart in the regional fair trade ecosystem.
• Naturland e.V. German organic farming association that certifies fair trade and organic producer cooperatives referenced in FAIR Handelshaus Bayern's supply chain. Comparable as a fair trade/organic ecosystem participant rather than a direct competitor.
• Weltladen Dachverband: Umbrella association for German Weltläden (world shops). Not a peer in the trading sense, but the principal B2B customer ecosystem that the cooperative serves and is approved by.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fairbayern
• Instagraminstagram.com/fair_handelshaus
• LinkedInlinkedin.com/company/fair-handelshaus-bayern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAIR Handelshaus Bayern eG