What Fairlane Hotel does

Fairlane Hotel is a retro-chic luxury boutique hotel operated by Storey Hospitality at 401 Union Street in downtown Nashville, Tennessee, housed in the original 1972 Fidelity Bank building and converted/rebranded as a hotel in 2018. The property offers overnight accommodations across multiple room categories (Standard, Double Standard, King, Corner King, Accessible) and suites (Boss, Cherry, Jet Junior), with floor-to-ceiling windows, marble bathrooms, locally-curated minibars, in-room iPads running the IVY guest app, and complimentary high-speed Wi-Fi. The hotel also operates three distinct food-and-beverage venues: Modern Love (an all-day farm-to-table restaurant and craft cocktail bar created with restaurateurs Jamie White and Ben Clemons of Tiger Bar and Pearl Diver), Ellington's on the 4th floor (an upscale venue hosting one of only two U.S. locations of the 7 Paintings immersive art-technology dining experience), and Capricious, a seasonal rooftop pop-up bar operating May through Labor Day. Additional revenue is generated from meetings, corporate group bookings (10+ rooms), weddings, and social events across indoor and outdoor venues managed via Tripleseat, supported by curated packages (Local Escape, Extend Your Stay, Fresh Start, CAPRIcious, Music City Game Day) and qualified rates (AAA/AARP, government, military).

The go-to-market is primarily direct-to-consumer: the hotel distributes rooms through its own website using the Windsurfer CRS booking engine (with best-rate guarantee for direct bookings), a 24/7 phone reservation line, and TripAdvisor and other OTAs for organic discovery. Marketing is supported by an SEO-optimized website/event calendar, an Instagram presence (@modernlovenashville), email newsletter subscription, TripAdvisor Travelers' Choice and 2025 Readers' Choice award credibility, and experiential programming (live music, wine dinners, pop-ups). Customer segments are horizontally diversified across business travelers, leisure travelers, corporate groups, and wedding/social events, with pet-friendly rooms and accessibility options broadening addressability. Pricing is quote-based with package-based yield management rather than publicly published rack rates, and group rates start at $209/night for Christmas-in-July bookings.

The underlying technology stack is conventional hospitality SaaS rather than proprietary AI: IVY guest app on in-room tablets, Windsurfer CRS for booking, OpenTable for restaurant reservations, Tripleseat for event management, and the 7 Paintings immersive-dining experience as the principal experiential differentiator. The business is privately held, not publicly listed, with no funding rounds or M&A activity disclosed in the source data, and is wholly operated as a single-asset boutique hotel under Storey Hospitality.

Name

Fairlane Hotel

Legal name

Fairlane Hotel

Website

https://fairlanehotel.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairlane Hotel is a privately-held retro-chic boutique hotel in downtown Nashville operated by Storey Hospitality, offering rooms, suites, three on-site food-and-beverage venues (Modern Love, Ellington's with the 7 Paintings immersive experience, and seasonal Capricious rooftop), meetings, weddings, and group bookings for business and leisure travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel stays
• Luxury accommodations
• Immersive dining experiences
• Rooftop bar venue
• Meetings and events

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight guest room bookings across multiple room categories (Standard, Double Standard, King, Corner King, Accessible rooms) and suites (Boss Suite, Cherry Suite, Jet Junior Suite). Bookings are made through direct website, Windsurfer CRS booking engine, and OTAs.
2. Food & Beverage – Modern Love Restaurant & Bar: All-day dining restaurant and craft cocktail lounge open 7AM–11PM Sun–Thu and 7AM–12AM Fri–Sat. Farm-to-table menu, artisan coffee, and craft cocktails. Revenue from dine-in, takeout, and in-room dining.
3. Food & Beverage – Ellington's & 7 Paintings: Upscale bar and restaurant on the 4th floor offering the 7 Paintings immersive dining experience. Event space for private gatherings. Revenue from dinners, events, and experiences.
4. Capricious Rooftop Pop-Up Bar: Seasonal rooftop pop-up bar (May 23 – Labor Day) offering spritzes, cocktails, and coastal-inspired bites. Generates F&B revenue during the summer season atop the hotel.
5. Meetings & Events / Group Bookings: Multiple indoor and outdoor event venues for meetings, corporate events, and weddings. Revenue from room blocks for groups (10+ rooms), event space rental, catering, and AV services. Christmas in July/December promotions with waived rental fees.
6. Package Offers & Special Rates: Special packages including Local Escape (up to 20% off + waived destination fee), Extend Your Stay (15% off 3-night stay), Fresh Start ($20 F&B credit), Music City Game Day Experience, and CAPRIcious package.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Fairlane Hotel operates a luxury boutique hotel in downtown Nashville providing overnight guest rooms and suites across multiple categories, three on-site food and beverage venues (Modern Love restaurant and bar, Ellington's 4th-floor restaurant featuring the 7 Paintings immersive dining experience, and the seasonal Capricious rooftop pop-up bar), and indoor and outdoor event spaces for meetings, corporate events, and weddings. The hotel also offers curated stay packages and pet-friendly accommodations.

Product overview

Fairlane Hotel is a retro-chic luxury boutique hotel in downtown Nashville, Tennessee. The property offers a unified hospitality experience combining upscale accommodations (guest rooms and suites with modern amenities), distinctive dining venues (Modern Love restaurant/bar and Ellington's with 7 Paintings immersive dining), and versatile event spaces. Additional offerings include a seasonal rooftop bar (Capricious), special package offers, and pet-friendly accommodations. The hotel positions itself as a creative social hub blending sophisticated design with southern hospitality, targeting both business and leisure travelers in Music City.

Differentiator

Problem solved

Functional benefit

Brands

• Modern Love: Farm-to-table craft kitchen and lounge inspired by 1960s counterculture and mid-century modern design, featuring locally-inspired fare, artisan coffee, and craft cocktails from morning to late night
• Ellington's
• Capricious

Products and services

• Fairlane Hotel Rooms Retro-chic modern guest rooms featuring floor-to-ceiling windows, marble bathrooms, luxurious robes and linens, locally-curated minibars, in-room iPads with property information, and complimentary high-speed WiFi. Room types include Standard, Double Standard, King, Corner King, King Accessible, and King Wheelchair Accessible. Targeted at business and leisure travelers visiting downtown Nashville.
• Fairlane Hotel Suites Spacious suites offering extra room for relaxation or entertaining, featuring floor-to-ceiling windows with downtown Nashville views, luxurious linens and robes, and locally-curated minibars. Suite types include The Boss Suite, Cherry Suite, Jet Junior Suite, and Cherry Suite Accessible. Suited for guests seeking upgraded accommodations.
• Modern Love Restaurant & Bar All-day dual-experience restaurant and bar rooted in 1960s counterculture and mid-century modern design, combining art, community, cuisine, and cocktails from morning until late night. Features locally-inspired fare, artisan coffee, farm-to-table food, craft cocktails, curated local art exhibits, a pool table, and live entertainment including DJ nights and weekend dance parties. Operated by restaurateurs Jamie White and Ben Clemons of Tiger Bar and Pearl Diver fame. Open 7 AM–11 PM Sun–Thu and 7 AM–12 AM Fri–Sat.
• Ellington's Restaurant & Bar Restaurant and bar on the 4th floor offering the 7 Paintings immersive dining experience (one of only two U.S. locations), combining art, technology, and a 7-course culinary experience over 2.5 hours. Features indoor and outdoor seating with skyline views, and serves as a venue for private events and curated gatherings.
• Capricious Rooftop Pop-Up Bar Seasonal rooftop pop-up bar offering Italian coastal-inspired cocktails, sparkling spritzes, sun-soaked drinks, and coastal-inspired bites. Perched atop the Fairlane Hotel with rooftop views of downtown Nashville. Operates May through Labor Day.
• Meeting and Event Spaces Flexible indoor and outdoor event venues for meetings, corporate events, and social gatherings. Features multiple customizable spaces with floor-to-ceiling windows, city views, fast WiFi, and catering options. Includes a Penthouse with rooftop terrace and Ellington's on the 4th floor for weddings and receptions. Group bookings managed via Tripleseat event management.
• Package Offers Curated stay packages including Local Escape (up to 20% off with waived destination fee), Extend Your Stay (15% off 3-night stays), Fresh Start (daily $20 credit to Modern Love), CAPRIcious (discounted room + 2 complimentary rooftop cocktails), and Music City Game Day Experience (whiskey tasting + breakfast credit + valet). Targeted at leisure travelers seeking added-value stays.
• Pet-Friendly Accommodations Pet-friendly rooms accommodating up to two dogs with plush dog beds, water bowls, and tasty treats. Includes $75 one-time pet fee per pet, 50lb weight limit, and proximity to dog-friendly attractions including Centennial Dog Park. Targeted at travelers bringing pets to Nashville.

Quantifiable outcome

• TripAdvisor Travelers' Choice Award recipient
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Lessons From the Vine (Andrew Brewer)minorGTM or Marketing Partner · 16 June 2026Andrew Brewer of Lessons From the Vine hosts exclusive wine dinners at the hotel, such as the Parma Wine Dinner on June 16th, promoting the hotel's dining venues and driving F&B revenue.
• Storey HospitalitycoreOthersStorey Hospitality is the parent hospitality management group behind Fairlane Hotel. The brand badge and Storey tagline logo are displayed on the hotel's website footer, indicating Storey Hospitality as the operating/management company.
• Jamie White and Ben Clemons (Tiger Bar and Pearl Diver)coreStrategic or Co-development PartnerRenowned restauranteurs Jamie White and Ben Clemons, known for Tiger Bar and Pearl Diver, created Modern Love — the hotel's signature restaurant and bar concept. Their involvement defines Modern Love's creative direction, menus, and cultural positioning.
• TripAdvisorminorGTM or Marketing PartnerTripAdvisor listing with Travelers' Choice Award recognition drives organic guest discovery. The hotel displays TripAdvisor badges on its website footer.
• 7 PaintingscoreStrategic or Co-development Partner7 Paintings is the immersive dining concept featured exclusively at Ellington's on the 4th floor. One of only two U.S. locations for this experience, combining art, technology, and culinary excellence.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hutton Hotel: Hutton Hotel is an independent boutique hotel near Nashville's West End with a focus on music, design, and locally-inspired amenities. It is comparable to Fairlane in independent boutique positioning and experiential programming.
• Bobby Hotel: Bobby is a boutique lifestyle hotel in downtown Nashville known for its rooftop bar and design-driven rooms. It competes head-to-head with Fairlane in the boutique segment and shares the rooftop F&B experiential strategy.
• 21c Museum Hotel Nashville: 21c is a boutique hotel that fuses contemporary art museum programming with upscale lodging and an on-site restaurant. It competes with Fairlane for cultural and design-oriented travelers in downtown Nashville.
• Holston House Nashville: Holston House is an upscale boutique hotel in downtown Nashville operating under the Unbound Collection by Hyatt. It overlaps with Fairlane in positioning, downtown location, and group/event capabilities.
• Noelle Nashville: Noelle is a luxury boutique hotel in downtown Nashville operating under Marriott's Tribute Portfolio. Like Fairlane, it combines upscale accommodations with distinctive F&B venues and targets both leisure and business travelers in the same downtown micro-market.
• The Joseph, Nashville: The Joseph is a Luxury Collection boutique hotel in downtown Nashville with a strong design-forward identity, multiple on-site dining outlets, and event spaces. It directly competes with Fairlane for design-conscious travelers and group bookings in the SoBro/downtown area.
• Graduate Nashville: Graduate Nashville is a design-led boutique hotel near Vanderbilt and downtown with a rooftop bar and multiple F&B outlets. It targets a similar lifestyle-driven leisure and business traveler mix as Fairlane.
• Virgin Hotels Nashville: Virgin Hotels Nashville is a lifestyle-driven boutique property in the Gulch with multiple dining and entertainment venues. It targets the same experiential-seeking leisure and business traveler segment as Fairlane.

Broad incumbents

• The Westin Nashville: The Westin is a large full-service hotel near the convention center and Broadway. As a broad incumbent, it competes with Fairlane for business and leisure demand while offering more extensive meeting and group infrastructure.
• Hilton Nashville Downtown: Hilton Nashville Downtown is a large convention-oriented hotel directly on Broadway. As a broad incumbent, it captures significant group and convention demand that also flows into Fairlane's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/modernlovenashville
• LinkedInlinkedin.com/company/the-fairlane-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairlane Hotel