What Fairseat Foundation does

Fairseat Foundation is a not-for-profit registered company limited by guarantee, operating a single-site senior living community at 15 Lonetree Estate, Rosslyn, Nairobi, Kenya. The community serves retirees and seniors who are physically and mentally fit for their age, genuinely retired, and able to demonstrate financial ability, with the explicit exclusion of applicants requiring nursing care, dementia, or Alzheimer's support. The organization's primary customer segment is independent retirees seeking a homelike environment with access to limited nursing care, daily caregiver support, meals, and a vibrant social community; secondary segments include short-term respite care seekers and visiting family members using the guest apartment.

The portfolio comprises 35 residential units across three formats: ten semi-detached ground-floor apartments, nine en-suite bedsitting rooms within the main building, and sixteen custom-built single-storey cottages (six single, ten double), plus a self-contained guest apartment and a respite room. The offering is bundled as a monthly subscription covering accommodation, utilities, 24-hour security, full board (breakfast, lunch, light dinner, morning and afternoon tea), and approximately 3.5 hours of daily caregiver services, with additional fee-based Full Day Care and 24-hour Care options. Residents supply their own furniture and provide two guarantors as part of a formal contract; the admission process also includes a medical examination/interview and an "Entry Committee" review. The technology footprint is minimal: Safaricom (and selectively JTL) fibre-to-the-home with limited public WiFi on the grounds, and no proprietary software platforms.

The revenue model is subscription-recurring anchored by monthly residential fees, supplemented by fee-based extra-care services, an annual Friends of Fairseat membership (KES 2,000), a one-off waiting list fee (KES 5,000), and cost-recovery guest charges. Pricing is quote-based and not publicly disclosed. The go-to-market is community-led and referral-based: prospective residents first become "Friends" of Fairseat before joining the waiting list, supported by a website, regular newsletters, and direct contact. The organization is governed by a Board of Directors chaired by John Ponsonby, with Ben Allen as the sole executive board member and Managing Director, and is supported by a Care Manager and Administrative Manager across a total headcount of approximately 11 employees.

Name

Fairseat Foundation

Legal name

Fairseat Foundation

Website

https://fairseat.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fairseat Foundation is a not-for-profit senior living community in Nairobi, Kenya, operating 35 residential units (apartments, bedsitting rooms, and cottages) with full board, daily caregiver support, and 24-hour security for independent retirees seeking a homelike environment with limited nursing care.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Retirement community
• Assisted living care
• Respite care services
• Residential care

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Fees: Monthly fees for residency covering accommodation, utilities, 24-hour security, full board (breakfast, lunch, light dinner, morning tea, afternoon tea), and approximately 3.5 hours of carer services per day. Costs vary based on accommodation type and services utilized.
2. Extra Care Services: Additional charges for extra service care including Full Day Care (exclusive use of a carer for approximately 8 hours) and 24-hour Care (carer available at all times).
3. Membership Fees: Friends of Fairseat annual membership costs KES 2,000 per annum, subject to change. Waiting list one-off fee of KES 5,000.
4. Guest Services: Fees for guest meals and stays in guest apartment, intended to recover costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Fairseat Foundation provides a residential senior living community in Nairobi, Kenya, offering single-storey accommodation across apartments, bedsitting rooms, and cottages alongside full board, utilities, 24-hour security, and approximately 3.5 hours of daily caregiver support. Extra care services (Full Day Care and 24-hour Care), respite accommodation for short-term stays, and a guest apartment for visitors are available at additional cost.

Product overview

Fairseat Foundation is a not-for-profit senior living community offering a single unified residential care product with six distinct accommodation types. The portfolio includes ten semi-detached apartments, nine en-suite bedsitting rooms, sixteen custom-built cottages (available as single or double units), a self-contained guest apartment for visitors, the main administration building, and a respite room for temporary care. All accommodations are single-storey with direct garden access and verandas. The community provides full board, utilities, 24-hour security, and approximately 3.5 hours of daily carer support included in the monthly fee, with extra care services available at additional cost.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Internet Service Providers (Safaricom, JTL)minorOthersFairseat has fibre-to-the-home provided by Safaricom to all residences, with some residences having access to JTL as well. Residents can access the internet by opening an account directly with providers or through office assistance. Cost is borne by individual residents.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Life Care Services (LCS): Major third-party manager of senior living communities including life plan/continuing care retirement communities. Relevant comparator for Fairseat's multi-format residential community structure, though LCS operates at much greater scale with broader service lines.
• Five Star Senior Living: Operator and manager of senior living communities offering independent living, assisted living, and memory care. Comparable in bundling housing with meals, care, and activities for older adults, though as a publicly traded, multi-state operator with broader scope.
• Brookdale Senior Living: The largest senior living operator in the United States, offering independent living, assisted living, and memory care across hundreds of communities. Comparable in providing residential accommodation with bundled care and meals, though at much greater scale and as a for-profit public company.

Direct peers

• Sunrise Senior Living: Operator of assisted living and memory care communities focused on personalised care in homelike settings. Directly comparable to Fairseat's model of en-suite residential units with daily caregiver support, meals, and activities, though Sunrise is much larger and for-profit.
• The Kendal Corporation: Nonprofit system of retirement communities offering independent living, assisted living, and skilled nursing grounded in Quaker values. Comparable to Fairseat in nonprofit ethos, community-based residential model, and emphasis on dignity, autonomy, and continued engagement.
• Merrill Gardens: Operator of senior living communities offering independent living, assisted living, and memory care with hospitality-style services. Comparable in providing residential senior accommodation with bundled meals, activities, and personal care support.
• HumanGood: Nonprofit operator of affordable senior living communities offering independent living, assisted living, and memory care across the U.S. Highly comparable to Fairseat as a mission-driven, nonprofit organisation serving older adults with residential care and supportive services.
• Holiday Retirement: Largest provider of independent senior living in the U.S., with a community-based model emphasising social engagement, meals, and light support. Highly comparable to Fairseat's independent-leaning retiree focus with bundled services and active community programming.
• Atria Senior Living: Operates senior living communities offering independent living, assisted living, and memory care with bundled services including meals, housekeeping, and care. Closely matches Fairseat's bundled monthly subscription model and focus on quality of life for older adults.

Regional players

• Little Sisters of the Poor: International nonprofit religious congregation operating homes for the elderly in multiple countries, including a presence in Nairobi. Regionally relevant comparator as another nonprofit elder-care provider in Kenya serving older adults needing residential support and care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fairseat-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairseat Foundation