Fair Trade Wales / Cymru Masnach Deg

What Fair Trade Wales / Cymru Masnach Deg does

Fair Trade Wales / Cymru Masnach Deg is a non-profit company limited by guarantee (Company Registration No. 6882843) founded in 2009 and headquartered in Cardiff, Wales. It operates as the national organization for Fair Trade education, policy, procurement, support, and campaigning in Wales — the world's first Fair Trade Nation since June 6, 2008. The organization supports an ecosystem of over 30 active Fair Trade community groups, 200 schools, 18 local authorities, and 8 Fair Trade retailers across all 22 Welsh counties, and engages with faith groups, universities, and businesses through educational outreach, campaigns, and events.

Its service offering centers on community organizing, advocacy, and educational programs rather than technology products. Core deliverables include the annual Fairtrade Fortnight campaign, the BAFTS annual conference (hosted 2026 in Cardiff), the Trade Justice Wales network for policy influence, the Sustainable Futures online course for organizations pursuing the Well-being of Future Generations Act goals, and resource/support provision to local groups pursuing Fairtrade Community status. Underlying operations run on standard third-party platforms (Google Drive, Campaign Monitor, Eventbrite, SurveyMonkey) with no proprietary technology, APIs, or AI capabilities.

The revenue model is grant-dependent: primary funding flows from the Welsh Government through the Wales and Africa programme, supplemented by donations and a self-serve online sustainability course. The organization operates with two part-time staff supported by a board of directors and volunteers, and is governed as a not-for-profit with no equity, no external investors, and no funding rounds. Distribution occurs through direct engagement with organizations, the local Fair Trade groups network, Fair Trade retailers, and a formal partnership with Welsh Government.

Name

Fair Trade Wales / Cymru Masnach Deg

Legal name

Fair Trade Wales

Website

https://fairtrade.wales

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fair Trade Wales is a Cardiff-based non-profit that serves as the national body for Fair Trade education, policy, procurement, support, and campaigning in Wales, supporting 30+ community groups, 200 schools, 18 local authorities, and 8 retailers.

Ownership category

akta.pro rank

Product category

Fair Trade Advocacy and Education Services

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Trade Facilitation & Customs Modernization (BPADAMAB), Inclusive Trade (Gender, Youth, Marginalized Groups) (BPADAMAM)

Keywords

• Fair Trade advocacy
• Ethical trade promotion
• Sustainability education
• Community organizing
• Trade policy advocacy

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: Primary funding from Welsh Government through the Wales and Africa programme. Acts as a non-profit company limited by guarantee.
2. Donations: Accepts donations through website to support operations and campaign activities.
3. Sustainable Futures Course: Offers online sustainability course for organizations seeking to raise awareness of Fair Trade and meet Well-being of Future Generations Act goals.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Fair Trade Wales is the national organization for Fair Trade education, policy, procurement, support and campaigning in Wales. It supports over 30 active Fair Trade communities, 200 schools, 18 local authorities, and eight Fair Trade retailers, and connects with faith groups, universities and businesses. Its offerings include advocacy and policy advisory work, the Sustainable Futures online course, campaign coordination (including Fairtrade Fortnight), community group support, and educational outreach aligned with the Well-being of Future Generations (Wales) Act.

Product overview

Fair Trade Wales is a non-profit organization that supports, grows and promotes the Fair Trade movement in Wales. Rather than offering a technology product or software platform, they provide advocacy services, educational programs, and community organizing support. Their offerings include the Sustainable Futures course (an hour-long online educational course on sustainability), organizational support services for businesses and institutions, campaign coordination (including Fairtrade Fortnight), policy advocacy, and community group support. They connect Fairtrade communities, schools, local authorities, and Fair Trade retailers, and work with faith groups, universities and businesses. They are the national organization for Fair Trade education, policy, procurement, support and campaigning in Wales, the world's first Fair Trade Nation.

Differentiator

Problem solved

Functional benefit

Products and services

• Sustainable Futures Online Course

Quantifiable outcome

• 58 towns and 380 schools achieved Fair Trade status commitment
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BAFTS (British Association of Fair Trade Shops)coreGTM or Marketing Partner · 1 May 2026Annual Conference partnership hosting Fair Trade shop owners, suppliers and advocates. Wales hosted 2026 conference at Butetown Community Centre, Cardiff.
• Butetown Community CentreminorOthers · 1 May 2026Venue host for BAFTS Annual Conference 2026 in Cardiff.
• Wales Governance Centre / WCVA Civil Society ForumminorStrategic or Co-development Partner · 1 January 2022Partners in Trade Justice Wales network. Wales Governance Centre provided funding for pilot through Cardiff University Innovation for All award (January 2022 - February 2023).
• Trade Justice MovementcoreStrategic or Co-development Partner · 1 November 2020UK coalition of nearly sixty civil society organisations with millions of members calling for trade rules that work for people and planet. Fair Trade Wales joined as official members in November 2020.
• Hub Cymru AfricacoreStrategic or Co-development PartnerFair Trade Wales is a partner in Hub Cymru Africa, a partnership supporting Africa-Wales connections and international development work. Hub Cymru Africa seeks a Head of Hub Cymru Africa position and operates the Wales and Africa programme.
• Fairtrade InternationalcoreStrategic or Co-development PartnerOne of two international Fair Trade bodies that Fair Trade Wales works with and recognises. Works with producers of primary products to ensure fair prices and rights are upheld.
• World Fair Trade Organisation (WFTO)coreStrategic or Co-development PartnerOne of two international Fair Trade bodies that Fair Trade Wales works with and recognises. Global community and verifier of social enterprises practicing Fair Trade with over 450 guaranteed members.
• BioInnovation Wales, Aberystwyth UniversityminorGTM or Marketing PartnerLecturer Richard Kipling used Fair Trade Wales lecture content for online learning module on sustainable food supply.
• Women Connect FirstminorStrategic or Co-development PartnerSmall registered charity led by and for Black, Asian and minoritised women in Cardiff. Hosted 'Diverse Voices on Climate Change' session with Fair Trade Wales Head Aileen Burmeister.
• Fairtrade FoundationcoreStrategic or Co-development PartnerUK organization responsible for the FAIRTRADE mark. Runs the Fairtrade Community status scheme that Fair Trade Wales supports groups to achieve.
• Various Fair Trade Groups (30+)coreChannel Partner/ Reseller/ DistributorLocal groups across Wales including Fairtrade Pontypridd, Fairtrade Llanelli, Conwy Fair Trade Coalition, Fair Trade Newcastle Emlyn, and others that promote and support Fair Trade in their communities.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fair Trade USA: US-based Fair Trade certification and advocacy organization that, like Fair Trade Wales, runs national campaigns promoting Fair Trade communities, businesses, and products. Operates at much larger scale but serves a comparable function within its national market.
• Fairtrade International: Global umbrella organization of which Fair Trade Wales is a national partner. Operates the international Fairtrade certification system across multiple countries, of which Fair Trade Wales is one national-level affiliate.
• World Fair Trade Organisation (WFTO): Global community and verifier of social enterprises practicing Fair Trade with over 450 guaranteed members. Partner of Fair Trade Wales and one of the two international Fair Trade bodies it works with.

Direct peers

• BAFTS (British Association of Fair Trade Shops): UK-wide membership association for Fair Trade shops and suppliers. Annual conference partner with Fair Trade Wales and overlapping constituency of Fair Trade retailers across the UK.
• Fairtrade Foundation: UK organization responsible for the FAIRTRADE mark and the Fairtrade Community status scheme that Fair Trade Wales supports groups to achieve. Directly comparable as the UK's primary Fair Trade advocacy and certification body with which Fair Trade Wales partners closely.
• Scottish Fair Trade Forum: National Fair Trade movement organization for Scotland, operating a parallel model to Fair Trade Wales including Fair Trade Nation status renewal campaigns. Direct peer in structure, mission, and operating geography (other UK devolved nation).
• Irish Fair Trade Network: National Fair Trade movement organization for Ireland, operating a parallel role promoting Fair Trade towns, schools, and policy engagement. Closely comparable peer structure to Fair Trade Wales in another devolved/regional jurisdiction.

Others

• CAFOD: UK Catholic aid agency and founder member of the Fairtrade Foundation. Director Ffion Dean previously worked at CAFOD. Operates in adjacent ethical trade and international development space with overlapping advocacy goals.
• Hub Cymru Africa: Wales-Africa partnership in which Fair Trade Wales participates, supporting international development links. Ecosystem partner with overlapping Welsh Government funding channels and constituency.
• Trade Justice Movement: UK coalition of nearly sixty civil society organisations on trade justice of which Fair Trade Wales became an official member in November 2020. Comparable as a peer organization in the same advocacy ecosystem on UK trade policy.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/FairTradeWales
• Facebookfacebook.com/fairtradewales
• Instagraminstagram.com/fairtradewales
• LinkedInlinkedin.com/company/fair-trade-wales

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Trade Wales / Cymru Masnach Deg