Grupo Falaguasta
Grupo Falaguasta is a Brazilian pizza delivery company founded in 2021 that operates multiple physical restaurant units across Brazil, selling pizzas directly to consumers through a website with a store locator that routes orders to the nearest unit.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grupo Falaguasta does
Grupo Falaguasta is a Brazilian private company founded in 2021 and headquartered in Ribeirão Preto, São Paulo, that operates a direct-to-consumer pizza delivery brand under the trade name Falaguasta Pizza Express. The company runs multiple physical restaurant units across Brazil ("Nossas Unidades") and reaches end customers through a website-based ordering flow that includes a location/store locator ("Localizador") to route orders to the nearest delivery unit for the fastest fulfilment. It employs approximately 24 people.
The company's core product is a single SKU family: pizza delivery. Customers discover the nearest Falaguasta unit by entering a reference location on the website, place orders online, and receive pizzas delivered from that unit. The tech stack is minimal — a website front-end with a store-locator function and a discount coupon mechanism; there is no mobile app, no API, no disclosed integrations, and no proprietary technology components. The pricing model is transactional (pay-as-you-go) at standard pizza-delivery prices, with a first-purchase incentive of R$25 off orders of R$60 or more using the promo code NOVO25.
Grupo Falaguasta's revenue mechanics come from selling pizzas one order at a time, with no subscription, licensing, or enterprise contracts. The go-to-market is direct-to-consumer, with the website serving as both the ordering channel and the primary marketing surface. The company has no disclosed funding rounds, no institutional investors, no partnerships, no acquisitions, no management team bios, and no awards or certifications in the input data. Customer concentration is by definition distributed across individual consumers, with no enterprise or B2B segment.
Grupo Falaguasta firmographics
Firmographics- Name
- Grupo Falaguasta
- Website
- https://falaguasta.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grupo Falaguasta is a Brazilian pizza delivery company founded in 2021 that operates multiple physical restaurant units across Brazil, selling pizzas directly to consumers through a website with a store locator that routes orders to the nearest unit.
- Ownership category
- akta.pro rank
Grupo Falaguasta industry classification
Industry- Product category
- Pizza Delivery / Quick Service Restaurant
- NAICS
- Restaurants and Other Eating Places (72251)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB)
Keywords
Where Grupo Falaguasta is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Grupo Falaguasta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Pizza Delivery Sales: Direct pizza sales to consumers through delivery orders placed via website. Customers order from physical restaurant locations that prepare and deliver pizzas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard pizza delivery pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Grupo Falaguasta product offering
Product offeringCore offering
Grupo Falaguasta operates Falaguasta Pizza Express, a direct-to-consumer pizza delivery service with multiple physical restaurant units across Brazil. Customers use a website-based store locator to identify the nearest Falaguasta Pizza Express unit for the fastest home delivery, and can place orders online, with a R$ 25 discount on first-time purchases of R$ 60 or more using promo code NOVO25.
Product overview
Falaguasta Pizza Express is a single pizza delivery product offering with a store localizer feature. The product enables customers to discover which Falaguasta Pizza Express unit delivers fastest to their location and includes a promotional discount (R$ 25 off first online purchase with minimum R$ 60 order using code NOVO25).
Differentiator
Problem solved
Functional benefit
Products and services
- Falaguasta Pizza Express Direct-to-consumer pizza delivery service operating multiple physical restaurant units across Brazil; customers use a website store locator to find the nearest Falaguasta Pizza Express unit for fastest home delivery, with a first-purchase R$ 25 discount on orders of R$ 60 or more using code NOVO25.
Companies that use Grupo Falaguasta
Customer profileSegments1 record
Ideal customer profiles1 record
Grupo Falaguasta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grupo Falaguasta partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Grupo Falaguasta competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Grupo Falaguasta social profiles
Digital presenceGrupo Falaguasta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grupo Falaguasta leadership team
Management profileNumber of profiles
Grupo Falaguasta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grupo Falaguasta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grupo Falaguasta
What does Grupo Falaguasta do?
Grupo Falaguasta operates Falaguasta Pizza Express, a direct-to-consumer pizza delivery service with multiple physical restaurant units across Brazil. Customers use a website-based store locator to identify the nearest Falaguasta Pizza Express unit for the fastest home delivery, and can place orders online, with a R$ 25 discount on first-time purchases of R$ 60 or more using promo code NOVO25.
Is Grupo Falaguasta a public or private company?
Grupo Falaguasta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grupo Falaguasta founded?
Grupo Falaguasta was founded in -1. It employs 11 to 50 people.
Where is Grupo Falaguasta based?
Grupo Falaguasta is headquartered in Not specified, Brazil, in the Latin America region.
How does Grupo Falaguasta make money?
One revenue line is on record: pizza Delivery Sales.
Does Grupo Falaguasta have an API?
No public API is recorded for Grupo Falaguasta.
What industry is Grupo Falaguasta in?
Grupo Falaguasta's product category is Pizza Delivery / Quick Service Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of TLAAAHAB, Restaurant Direct Delivery (In-House Fleet). Its NAICS code is 72251.