Falu Rödfärg

Name

Falu Rödfärg

Legal name

Stora Kopparbergs Bergslags AB, Falu Rödfärg

Website

https://falurodfarg.com

Company type

Private

Founded year

1764

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Exterior House Paint

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Wood Product Manufacturing (321)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI)

akta.pro secondary industry

Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Exterior house paint
• Linseed oil paint
• Traditional Swedish paint
• Pre-painted wood products
• Painting accessories

Headquarters

HQ city

Falun

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Paint and Coating Products: Primary revenue from manufacturing and selling exterior house paints including Falu Rödfärg Original, Knut&Foder, Träfasad, and Sprutfärg in various colors (red, bright red, grey, black). Sold in 5L and 10L containers through own e-commerce and retailers.
2. Pre-finished Wood Products: Revenue from selling factory-pre-painted fence sections (Staket) and pre-painted wood panels. These value-added products come ready for assembly, extending the brand into finished goods.
3. Painting Accessories: Sales of specialized brushes, steel brushes, and painting tools optimized for Falu Rödfärg products. Includes outdoor brushes, steel brushes, and work gloves in collaboration with Hestra.
4. FALUSÅPA Linseed Oil Soap: New product line introduced recently - traditional linseed oil soap with natural cleaning properties for home use including floor treatment, deck cleaning, and general surface cleaning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Manufactures and sells traditional Swedish slamfärg (linseed-oil-based exterior paint) using pigment sourced from the historic Falun Mine in Dalarna, together with painting accessories, pre-painted wood products (fences, panels), linseed-oil soap for surface preparation, and complementary branded home/design items.

Product overview

Falu Rödfärg is a Swedish paint manufacturer offering a portfolio of traditional outdoor paint products centered around its flagship Falu Rödfärg Original (slamfärg/red paint) produced since 1764 using unique pigment from the Falun Mine. The core product line includes Falu Rödfärg Original, Knut&Foder (trim paint), Träfasad (wood facade paint), and Sprutfärg (spray paint) — all leveraging the same proprietary mineral pigment. Complementing the paint range are accessories (brushes, steel brushes, work gloves), wood products (pre-painted fences, panels), and a lifestyle extension line including FALUSÅPA linseed oil soap, wool blankets, seat mats, and a coffee table book. The company also operates a network of Premium Partners (certified painters) and retailers across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• Falu Rödfärg Original: The original and flagship slam paint product line with pigment from Falun Mine, available in red, bright red, grey, and black colors.
• Falu Rödfärg Knut&Foder
• Falu Rödfärg Träfasad
• Falu Rödfärg Sprutfärg
• Falusåpa

Products and services

• Falu Rödfärg slamfärg (traditional linseed-oil exterior paint)

Quantifiable outcome

• 8-10 years repainting interval under normal conditions
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VasaloppetcoreGTM or Marketing Partner · 1 January 2021Since 2021, Falu Rödfärg has been a proud collaboration partner to Vasaloppet and host of Öppet Spår. The partnership encompasses hosting activities at the race, sponsoring the winner's chair in the finish area, providing support stations along the ski course with falukorv sandwiches and refreshments, and maintaining the Falu Rödfärg Ski Team with approximately 100 members. The partnership is described as 'as self-evident as natural' reflecting shared values of tradition, reliability, and development.
• SandåcoreChannel Partner/ Reseller/ DistributorSandå is a national full-service painting provider and Premium Partner offering professional painting services throughout Sweden for both private individuals and businesses. They handle projects ranging from small garden sheds to new residential areas.
• Premium Partner SprutfärgsmålareminorChannel Partner/ Reseller/ DistributorNetwork of spray painting professionals trained and certified by Falu Rödfärg for efficient painting of large surfaces such as economic buildings, barns, and other large structures.
• Premium Partner IndustrimålareminorChannel Partner/ Reseller/ DistributorIndustrial painters who pre-paint wood panels and lumber for house manufacturers, sawmills, and building materials retailers. All trained and quality-assured by Falu Rödfärg.
• Hestra JOBminorStrategic or Co-development PartnerCollaboration with Swedish glove manufacturer Hestra JOB to produce Falu Rödfärg branded work gloves. Hestra has been designing and manufacturing quality gloves since 1936, with all design and product development in Hestra, Småland. The gloves feature goatskin palm for grip, durable denim stretch back, and protective leather cuffs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jotun: Norwegian global coatings giant offering decorative paints, wood finishes, and protective coatings. Competes in Nordic wood paint category with industrial scale, extensive R&D, and international distribution—contrasting with Falu Rödfärg's artisanal heritage positioning.
• Beckers: Major Swedish paint brand owned by Hempel, offering a full range of interior and exterior paints including wood coatings. Overlaps with Falu Rödfärg in wood facade and trim paint segments but operates at vastly larger scale with broader portfolio.

Direct peers

• Osmo: German wood finish specialist offering natural oil/wax-based coatings for wood facades, decking, and exterior applications. Direct peer in natural wood coatings with overlapping DIY and professional customer segments in European markets.
• Allbäck Linoljeprodukter: Swedish linseed oil paint manufacturer producing traditional wood coatings with similar heritage positioning and natural ingredients. Most direct competitor to Falu Rödfärg in the Swedish linseed oil/slamfärg category, serving overlapping DIY and professional painter customer segments.
• Ottosson Färgmakeri: Swedish heritage paint manufacturer with traditional formulations targeting wooden facades and historic buildings. Comparable small-scale, heritage-driven competitor focused on the Swedish traditional wood paint market.
• KEIM: German specialist in mineral silicate paints for historic and traditional buildings. Direct peer in mineral/natural paint heritage, breathability technology, and serving historic wood and masonry buildings across European markets.
• Farrow & Ball: UK heritage paint brand with strong brand identity, premium positioning, and traditional formulations for residential wood and interior applications. Direct peer in heritage-driven premium paint positioning, content-led marketing, and brand-led customer acquisition.

Emerging players

• Auro: German manufacturer of ecological natural paints with bio-based and plant-derived formulations. Comparable emerging player in the European natural/eco paint segment, focused on environmental positioning similar to Falu Rödfärg's sustainability narrative.
• Biofa: German manufacturer of natural paints, oils, and waxes for wood and other surfaces. Emerging niche peer focused on eco-friendly, bio-based coatings comparable to Falu Rödfärg's linseed oil-based natural paint positioning.

Regional players

• Tikkurila: Finnish paint manufacturer (now part of PPG) with strong Nordic market presence in wood coatings and exterior paints. Comparable regional player in Scandinavian/Nordic paint markets with overlapping wood facade and trim product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/falurodfarg
• Facebookfacebook.com/falurodfarg
• Instagraminstagram.com/falurodfarg
• LinkedInlinkedin.com/company/falu-r%C3%B6df%C3%A4rg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falu Rödfärg