FAMA Fachverband Messen und Ausstellungen e.V.

What FAMA Fachverband Messen und Ausstellungen e.V. does

FAMA – Fachverband Messen und Ausstellungen e.V. is a registered non-profit industry association (eingetragener Verein, founded 1949, registered at Amtsgericht Nürnberg VR 503, lobby register R004545) representing approximately 60 trade fair, exhibition, and congress organizers across the German-speaking DACH region. It is headquartered in Wendelstein, Bayern, and operates with a small staff of 7 employees under Executive Chairman Henning Könicke, with Astrid Jaeger as First Deputy Chair and Stefan Köster as Second Deputy Chair. Its stated mission is to continuously improve the quality of trade fairs, exhibitions, and congresses for exhibiting companies and visitors.

The association's core offerings are membership services and recurring professional programming rather than commercial products. Core deliverables include twice-yearly Messefachtagungen (Trade Fair Specialist Conferences) co-organized with Swiss LiveCom Association EXPO EVENT and Messen Austria, the Veranstaltungsleiter continuing education seminar, the annual Messe-Impuls-Preis (a EUR 1,000 research prize awarded at the autumn conference), and the Code of Conduct der Messewirtschaft, a voluntary industry commitment framework for venue operators and event organizers. Communications are delivered via the Fama.de website, a dedicated blog, the FAMAtv YouTube channel, a Mailchimp-managed newsletter, and active LinkedIn, X, and Facebook presences. Technology usage is conventional association tooling (WordPress, email, social); no proprietary software platform is offered.

FAMA's revenue model is subscription-based membership fees paid by its ~60 corporate members, supplemented by event registration and likely sponsorship. Pricing is not publicly disclosed. The go-to-market motion is event-driven: the biannual conferences function as the primary engagement, recruitment, and visibility vehicle, supplemented by member-only training, awards, and standards work. FAMA's strategic partnerships with AUMA e.V. (Berlin), FKM, and the Forum Veranstaltungswirtschaft extend its convening reach across the broader German-speaking events ecosystem.

Name

FAMA Fachverband Messen und Ausstellungen e.V.

Legal name

FAMA – Fachverband Messen und Ausstellungen e.V.

Website

https://fama.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FAMA Fachverband Messen und Ausstellungen e.V. is a registered non-profit German industry association founded in 1949, representing approximately 60 trade fair and exhibition organizers across the DACH region and delivering biannual conferences, professional training, an annual research prize, and a Code of Conduct.

Ownership category

akta.pro rank

Product category

Trade Association / Exhibition Industry Services

NAICS

Business Associations (813910), Business Associations (81391), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Technical Committees, Working Groups & Expert Panels (BPADANAB)

Keywords

• Trade fair association
• Exhibition industry
• Trade fair conferences
• Event management training
• Exhibition conduct

Headquarters

HQ city

Wendelstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: FAMA generates revenue through membership fees from its approximately 60 members in the German-speaking exhibition industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

FAMA Fachverband Messen und Ausstellungen e.V. is a German trade association serving the trade fair and exhibition industry. It represents approximately 60 member companies in the DACH region, advocates for the sector, runs the Messefachtagungen conference series, offers the Veranstaltungsleiter training seminar, maintains a Code of Conduct for the industry, and awards the Messe-Impuls-Preis recognition.

Product overview

FAMA Fachverband Messen und Ausstellungen e.V. is a professional industry association for the German-speaking trade fair and exhibition sector, not a software product company. The organization operates a unified information and networking platform offering membership services, professional conferences (Messefachtagungen), continuing education programs, an annual research prize (Messe-Impuls-Preis), industry standards (Code of Conduct), and communication channels including a blog, video content (FAMAtv), and newsletter services. These offerings are coordinated through a central website portal and in-person events rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Messe-Impuls-Preis: Annual award of 1,000 euros for scientific young researchers on trade fair and exhibition topics, awarded at the FAMA Trade Fair Conference in autumn.

Products and services

• FAMA Membership Annual membership in the principal German trade association for trade fair and exhibition companies, providing industry advocacy, access to conferences and training, the FAMA Code of Conduct, and Messe-Impuls-Preis participation for approximately 60 DACH-region member organizations.
• Messefachtagungen (Trade Fair Conferences) Recurring industry conference series (Messefachtagungen) organized by FAMA for trade fair operators, exhibition companies, and event management professionals in the DACH region, providing networking and industry knowledge exchange.
• Veranstaltungsleiter Training Seminar Paid professional training seminar for event managers (Veranstaltungsleiter) working in the trade fair and exhibition industry, providing formal training in the operation of trade fairs and exhibitions.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Swiss LiveCom Association EXPO EVENTcoreStrategic or Co-development PartnerCollaborative partnership organizing the DACH trade fair specialist conference (Messefachtagung). The joint event brings together professionals from Germany, Austria, and Switzerland.
• Messen AustriacoreStrategic or Co-development PartnerCollaborative partnership organizing the DACH trade fair specialist conference (Messefachtagung). The joint event brings together professionals from Germany, Austria, and Switzerland.
• BERNEXPO AGminorGTM or Marketing PartnerLocal venue partner supporting the 2026 summer conference held in Bern, Switzerland.
• AUMA e.V., BerlinminorGTM or Marketing PartnerSupporting partner for FAMA events, based in Berlin.
• FKM (Gesellschaft zur Freiwilligen Kontrolle von Messe- und Ausstellungszahlen)minorOthersCooperation partner listed on the FAMA website.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Messen Austria: The Austrian trade fair industry association that co-organizes the DACH Messefachtagung with FAMA. Direct peer as a parallel national association covering the Austrian exhibition market within the same tri-national framework.
• AUMA - Verband der deutschen Messewirtschaft e.V. The leading German trade fair industry association based in Berlin. Directly comparable to FAMA as both serve the German exhibition industry, with AUMA operating at a larger national-policy level while FAMA focuses on DACH specialist conferences and operational standards.
• Forum Veranstaltungswirtschaft: A German industry forum for the event economy, listed as a cooperation partner on FAMA's website. Directly comparable as an industry network addressing the German event and exhibition sector with overlapping membership interests.
• Swiss LiveCom Association EXPO EVENT: The Swiss association for the live communication and exhibition industry, which co-organizes the DACH Messefachtagung with FAMA. Direct peer given its parallel association role covering the Swiss market and joint event operations.

Regional players

• AEO - Association of Event Organisers: A UK-based trade association representing event organizers. Comparable to FAMA as a national-level association for exhibition and event organizers with standards and advocacy roles, but serving the British market.
• SISO - Society of Independent Show Organizers: A US-based association for independent exhibition organizers. Comparable to FAMA as a membership organization serving exhibition industry professionals, but operating primarily in North America rather than DACH.
• IAEE - International Association of Exhibitions and Events: A US-headquartered association for exhibition and event professionals offering education, certification, and advocacy. Comparable to FAMA's Veranstaltungsleiter training and member services, though operating primarily in the Americas.
• ESSA - Event Supplier and Services Association: A UK-based association for event suppliers and service providers. Comparable to FAMA as a sector-focused membership body with education and standards programs, though serving the supplier side of the industry in the UK.
• EEAA - Exhibition and Event Association of Australasia: The peak industry body for exhibitions and events in Australia and New Zealand. Comparable to FAMA in its role as a regional membership association for exhibition professionals, though focused on Australasia.

Broad incumbents

• UFI - The Global Association of the Exhibition Industry: The global trade association for the exhibition industry, headquartered in Paris. Comparable to FAMA as a membership body for exhibition organizers but operating at global rather than DACH-regional scale, with broader research and advocacy mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FAMA_Messen
• YouTubeyoutube.com/channel/UCbDLnTRiWVXPvEDjoKMoaNw
• Facebookfacebook.com/famafachverband
• LinkedInlinkedin.com/company/famamessen

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAMA Fachverband Messen und Ausstellungen e.V.