FAMAF

Name

FAMAF

Legal name

Fédération des Anciens Maires et Adjoints de France

Website

https://famaf.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: Annual membership fees collected from individual members through departmental associations (ADAMA). Fees vary by department; ADAMA 30 reports a 30€ annual membership.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

FAMAF is a membership-based civic federation providing former mayors and deputy mayors with networking, civic engagement programs (Mariannes du Civisme electoral participation awards, Conseils d'Emulation Civique school interventions, Journées de la Démocratie), communication services (annual Journal Servir Encore, biannual Les Brèves newsletter), biennial national congresses, and participation in citizenship ceremonies. The federation represents approximately 4,200 members across 51 departmental associations throughout France.

Product overview

FAMAF (Fédération des Anciens Maires et Adjoints de France) is a civic organization representing former mayors and deputy mayors across France. Rather than offering a technology product, it provides a suite of civic engagement services: the Mariannes du Civisme electoral participation competition (trademark INPI 2018), Conseils d'Emulation Civique school intervention programs, the annual Journal Servir Encore, biannual newsletter Les Brèves de la FAMAF, Democracy Day activities, biennial national congresses, and citizenship ceremony participation. These services support the federation's 47-51 departmental associations (ADAMA) and approximately 4,000-4,200 members in promoting civic responsibility, fighting abstention, and transmitting democratic values to youth.

Differentiator

Problem solved

Functional benefit

Brands

• Mariannes du Civisme: A civic participation competition rewarding communes with the highest voter turnout in national elections. Trademark registered at INPI in 2018.
• Conseil d'Emulation Civique
• Journées de la Démocratie
• Commission de la Francophonie

Products and services

• Mariannes du Civisme A civic competition organized exclusively by FAMAF that rewards French communes with the highest voter participation rates in national elections (municipal, presidential, legislative). The trademark (INPI March 5, 2018) is exclusively owned by FAMAF and administered through departmental ADAMA associations.
• Conseils d'Emulation Civique (CEC) A national commission that deploys former mayors and deputy mayors to primary schools, middle schools, and high schools to share their municipal governance experience and promote civic responsibility among youth, while maintaining neutrality on political, philosophical, and religious matters.
• Les Brèves de la FAMAF Biannual newsletter published twice per year (in July and December) providing updates on federation activities and departmental association news, distributed to all members.
• Journal Servir Encore Annual national journal of FAMAF distributed by postal mail to all members, covering federation activities, congress reports, and member stories, reflecting the federation's motto "Servir Encore" (To Serve Again).
• Journée de la Démocratie Democracy Day initiative held annually on September 15 by departmental ADAMA associations to promote democratic engagement and combat voter abstention, inspired by UN-established democracy guidelines.
• Congrès National (Biennial National Congress) Biennial national congress bringing together federation members for conferences on themes such as Francophonie, civic engagement, and democratic challenges. The 2024 Congress was held in Rouen; the next is scheduled for October 5-8, 2026 at Futuroscope, Poitiers, with featured speaker former Prime Minister Jean-Pierre Raffarin.
• Cérémonies de Naturalisation Participation by FAMAF members in citizenship ceremonies where new French citizens receive their naturalization decrees, with former mayors delivering presentations on French institutions to the new citizens.
• ADAMA Network Membership Membership in one of 51 departmental associations (ADAMA) covering France, providing local chapter affiliation, networking with former elected officials, access to federation programs (Mariannes du Civisme, Emulation Civique, Journées de la Démocratie), group insurance coverage, and biennial congress participation.

Quantifiable outcome

• 5,551 students reached in Seine-Maritime through emulation civique activities in 2022-2023
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Amicale du SénatmajorStrategic or Co-development Partner · 5 October 2023Convention signed October 5, 2023 with President Bernard Saugey. Partnership develops around four axes: Democracy and role of former elected officials, Francophonie, Territories, and Travel/discoveries. Three-year renewable contract.
• ADIFLOR (Association pour la Diffusion Internationale Francophone de Livres, Ouvrages et Revues)majorStrategic or Co-development Partner · 21 March 2023Convention signed March 21, 2023 with President Louis Duvernois. Partnership promotes French language learning and francophone book distribution through local authorities. ADIFLOR provides digital readers and book collections; FAMAF helps connect with territorial collectivities for educational projects.
• Association des Maires de France (AMF)coreStrategic or Co-development Partner · 17 November 2021Partnership convention signed November 17, 2021 with President François Baroin. FAMAF's headquarters relocated to AMF offices at 41 quai d'Orsay, Paris. AMF provides auditorium for FAMAF AG and helps distribute Mariannes du Civisme trophies during annual congress. Both organizations work together to transmit Republican values.
• Association des Maires Ruraux de France (AMRF)coreStrategic or Co-development Partner · 12 October 2021Convention signed October 12, 2021 with President Michel Fournier. Partnership aims to unite capabilities for better recognition of local elected officials' functions, support new mayor formation, and promote civic values. AMRF represents 10,000 rural mayors.
• Société des Membres de la Légion d'Honneur (SMLH)majorStrategic or Co-development Partner · 28 September 2020Convention signed September 28, 2020 with President Admiral Alain Coldefy. Partnership focuses on solidarity activities, promoting Legion of Honor values through educational interventions in schools, and joint communications. SMLH was created in 1921.
• Le Souvenir FrançaismajorStrategic or Co-development Partner · 17 October 2018Convention signed October 17, 2018 at Congress in Bagnoles de l'Orne. Partnership strengthens ties between mayors, former mayors and the association. Souvenir Français has 190,000 members in 1,750 local committees and 66 foreign delegations. Focus on memory sites, commemorations, and transmitting French history to youth.
• Ircantec (pension fund)minorOthersInformation provided to members about Ircantec's social action programs for retirees in vulnerable situations, including financial assistance, preferential loans, and collective prevention actions.
• Association des Anciens Élus du QuébecmajorStrategic or Co-development PartnerAssociation of Former Elected Officials of Quebec as associate member of FAMAF, strengthening Francophonie commission and international ties.
• Various honorary committee membersminorOthersHonorary committee provides high-profile political support and legitimacy. Members include former ministers, former AMF president, and former President of France François Hollande.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Others

• Amicale du Sénat: Alumni-style association for members and former members of the French Senate. Comparable as a French civic/alumni association for former elected officials; signed a convention with FAMAF in October 2023 around democracy, Francophonie, and travel. Different political level (national parliament vs local executive) so it sits adjacent rather than competitive.
• ADIFLOR (Association pour la Diffusion Internationale Francophone de Livres, Ouvrages et Revues): French association promoting francophone literature and language internationally. Comparable as a French association working with territorial collectivities on cultural/educational programming; strategic partner of FAMAF since March 2023 for distributing book collections through local civic projects. Adjacent rather than overlapping in primary mission.

Direct peers

• Société des Membres de la Légion d'Honneur (SMLH): National membership association for Legion of Honor recipients, founded 1921. Directly analogous in operating model: French civic association of distinguished individuals who run school interventions and civic activities, structured as a federation with local sections, and a formal FAMAF partner since 2020.
• Association des Maires de France (AMF): National association for serving mayors in France. Directly comparable as a membership-based French civic organization for elected officials; FAMAF has a partnership convention (Nov 2021), co-locates its HQ in AMF's Paris offices, and jointly distributes Mariannes du Civisme awards.
• Association des Anciens Élus du Québec (AAEQ): Quebec association for former elected officials, registered as an associate member of FAMAF. The most direct cross-border counterpart: same product (civic association for former local/regional elected officials), same constituency logic, and active within FAMAF's Francophonie commission.
• Association des Maires Ruraux de France (AMRF): National association representing ~10,000 rural mayors in France. Highly comparable structure (national federation of departmental/local chapters for elected officials), sharing a formal partnership convention (Oct 2021) and aligned mission on civic values.
• Le Souvenir Français: France's principal civic association for historical memory and commemoration, with 190,000 members across 1,750 local committees. Comparable as a French membership-based civic federation using decentralized chapter structure to deliver civic education to youth - and a formal partner of FAMAF since Oct 2018.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FAMAFpage
• LinkedInlinkedin.com/company/famaf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAMAF