FERGBURGER LIMITED

What FERGBURGER LIMITED does

FERGBURGER LIMITED is a privately held New Zealand food and hospitality company operating a multi-brand portfolio of five complementary food concepts across six physical locations in Queenstown and Arrowtown. The brands include Fergburger (premium burger restaurant at 42 Shotover Street, open to 2:30am), Fergbaker (artisan bakery at 40 Shotover Street), Ferg's Bar (cocktail bar at 44 Shotover Street), Mrs Ferg (gelateria with two Beach Street locations), and Fergbutcher (retail and wholesale butcher in Arrowtown). The company is incorporated in New Zealand, appears to be founder-owned with no evidence of external investment or public listing, and reports a headcount of 10.

The business operates a direct-to-consumer model with dine-in and takeaway as the primary revenue drivers, supplemented by e-commerce sales of merchandise and digital gift cards via a WooCommerce platform, and a wholesale butchery channel. Customers are segmented primarily into tourists and visitors to Queenstown (the dominant segment), local residents, and remote gift/merchandise buyers. Pricing is unit-based across menu items, with burgers ranging from NZ$10.50 to NZ$26.90 and cocktails at NZ$21-25. Marketing is conducted primarily through the company website, multiple Facebook brand pages, and word-of-mouth driven by the brand's status as a Queenstown landmark.

The technology stack is deliberately minimal: WordPress for the main site, WooCommerce for online ordering and gift card commerce, and standard payment processing (Visa, MasterCard) with no proprietary systems, no mobile applications, no documented APIs, and no AI/ML capabilities. Revenue is not disclosed. The company is registered as a private limited company in New Zealand with no parent entity, no subsidiaries outside the five core operating brands, and no documented funding rounds, acquisitions, or restructuring events.

Name

FERGBURGER LIMITED

Legal name

Fergburger Limited

Website

https://fergburger.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FERGBURGER LIMITED is a privately held New Zealand food and hospitality company operating five complementary food brands (Fergburger, Fergbaker, Ferg's Bar, Mrs Ferg gelateria, Fergbutcher) across six Queenstown and Arrowtown locations, serving primarily tourists and local residents with dine-in, takeaway, wholesale, and online merchandise channels.

Ownership category

akta.pro rank

Product category

Restaurant Food Services

NAICS

Limited-Service Restaurants (722513), Meat Retailers (445240), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Sausages & Other Prepared Meat Products (2013), Retail-Food Stores (5400)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Butcher Shops & Meat Markets (CRAHAHAB), Delis & Sandwich Specialty Stores (CRAHAGAF), Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

Keywords

• Gourmet burger restaurants
• Artisan bakery products
• Cocktail bar operations
• Artisan gelato shop
• Premium meat butchery

Headquarters

HQ city

Queenstown

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food Sales: Direct food sales through multiple restaurant locations (Fergburger, Fergbaker, Ferg's Bar, Mrs Ferg gelateria, Fergbutcher). Customers dine-in or takeaway at each location. Revenue generated from burger sales, bakery items, cocktails/bar drinks, gelato, and butchery products.
2. Online Ordering & Delivery: E-commerce platform enables online ordering and international shipping of merchandise and potentially food products. Customers can place orders through their WooCommerce-powered website.
3. Gift Cards & Vouchers: Digital gift cards and vouchers sold through their platform, enabling customers to purchase credit for future visits.
4. Wholesale Butchery: Fergbutcher operates as both retail and wholesale butcher, supplying award-winning sausages and prime cuts to other businesses.
5. Merchandise Sales: Branded merchandise (clothing, accessories) sold through dedicated merch store at merch.fergburger.com

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fergburger Limited is a multi-brand food and hospitality operator running five distinct consumer-facing brands in Queenstown and Arrowtown, New Zealand: the flagship Fergburger gourmet burger restaurant, Fergbaker artisan bakery, Ferg's Bar cocktail bar, two Mrs Ferg gelaterias, and Fergbutcher retail and wholesale butcher. Customers purchase dine-in meals, takeaway items, baked goods, gelato, bar drinks, and premium meat products across these venues, with complementary online ordering, gift cards, and merchandise channels.

Product overview

FERGBURGER LIMITED operates a multi-brand food and hospitality portfolio in Queenstown, New Zealand, comprising five distinct outlets: FERGBURGER (premium burger restaurant at 42 Shotover Street), FERGBAKER (artisan bakery at 40 Shotover Street), FERG'S BAR (cocktail bar at 44 Shotover Street), Mrs Ferg (gelateria with two Beach Street locations), and FERGBUTCHER (butcher shop in Arrowtown). The brands share the same geographic footprint and are positioned as complementary offerings within the Ferg food family, allowing customers to move between burger, bakery, bar, ice cream, and premium meat purchasing experiences across nearby locations.

Differentiator

Problem solved

Functional benefit

Products and services

• FERGBURGER Restaurant Iconic gourmet burger restaurant located at 42 Shotover Street, Queenstown, operating daily from 7am to 2:30am. Offers a diverse menu of beef, chicken, pork, venison, fish, lamb, and vegetarian burgers, along with breakfast items and sides, targeting tourists and local diners.
• FERGBAKER Artisan bakery located at 40 Shotover Street, Queenstown, open daily from 6am to 2am. Offers pies, cakes, pastries, bread rolls, sandwiches, vienna pastries, biscuits, and donuts for takeaway and on-the-go consumption.
• FERG'S BAR Cocktail bar and restaurant located at 44 Shotover Street, Queenstown, open daily from 7am to 1am. Features a cocktail menu including Pavlova Martini, Tiki No. 4, and The Pitmaster; serves share plates, seasonal oysters, and a full breakfast menu.
• Mrs Ferg Gelateria Gelateria with two Queenstown locations offering over 25 gelato flavors including Hokey Pokey, Salted Caramel, and Pistachio, plus sorbets, smoothies, juices, and gelato shakes for individual consumers and tourists.
• FERGBUTCHER Hot food, retail and wholesale butcher located at 7 Bush Creek Road, Arrowtown, open daily 7am to 6pm. Offers award-winning sausages including Irish pork sausages and specialty chorizo, prime cuts, hot sandwiches, burgers, and grilled sausages to individual consumers and wholesale business customers.
• Fergburger Branded Merchandise Branded clothing and accessories sold through the dedicated Fergburger merchandise store at merch.fergburger.com, with international shipping available via New Zealand Post and other couriers to consumers worldwide.
• Fergburger Gift Cards and Vouchers Digital gift cards and vouchers sold via IdealPOS egiftcards platform, allowing customers to purchase monetary credit for future use at Fergburger, Fergbaker, Ferg's Bar, Mrs Ferg, and Fergbutcher locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Better Burger: New Zealand premium fast-casual burger chain with locations in major NZ cities. Direct competitor for premium burger occasions with comparable menu architecture and target demographic.
• BurgerFuel: New Zealand-origin premium gourmet burger chain, also emphasizing fresh local ingredients and a differentiated brand experience. Closest direct peer to Fergburger in product category, target customer, and brand-led positioning.
• Patagonia Chocolates: Queenstown-based multi-outlet premium food brand combining chocolates, gelato, and patisserie with a destination-led tourist positioning. Highly comparable in geography, brand strategy, and multi-format cluster model on the same high street.
• Neat Meat: New Zealand premium retail and online butcher specializing in free-range and locally sourced meats. Direct comparable to Fergbutcher's wholesale/retail butchery operations and to its NZ provenance-led brand story.

Broad incumbents

• Wendy's New Zealand: US QSR chain operating in New Zealand. Broad incumbent competitor for burger occasions, illustrating the type of well-capitalized chain that could enter the Queenstown tourist market.
• Shake Shack: Global premium QSR burger brand with similar 'better ingredients, premium experience' positioning. Useful benchmark for how a scaled premium burger brand monetizes brand extension and merchandise, but operates at vastly larger scale.
• Five Guys: US-origin premium QSR burger chain competing in the same premium-burger niche. Comparable in made-to-order positioning and premium price point, but operates as a global franchise system rather than an owner-operated cluster.
• McDonald's New Zealand: Dominant QSR chain in New Zealand with locations across Queenstown. Relevant incumbent for traffic and pricing benchmarks; competes for late-night and breakfast dayparts that anchor Ferg's operating window.

Regional players

• Hell Pizza: New Zealand casual dining chain with strong brand identity and creative menu positioning. Comparable as a NZ-born restaurant chain leveraging brand-led marketing, though not in the burger category.
• Lone Star Bar & Grill: Iconic New Zealand casual dining restaurant chain with multiple locations nationwide. Comparable as a NZ-born, owner-evolved hospitality group with destination casual dining positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FergburgerLtd
• LinkedInlinkedin.com/company/fergburger-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FERGBURGER LIMITED