What Family First Professionals does

Family First Professionals Limited is a Cardiff-headquartered, UK-wide professional face-to-face fundraising services provider founded in 2019. The company delivers integrated donor acquisition campaigns for major UK and international charities, including World Vision, YMCA, Brain Tumor Charity, PDSA, RAF Benevolent Fund and Tenovus. Its service portfolio spans private venue fundraising, live event activation, residential door-to-door outreach, street activity, lottery programmes, regular giving schemes, sponsorship, subscriptions, and membership schemes. FFP employs 100+ fundraisers and back office staff across eight UK regional offices plus a recently opened operation in Calpe, Spain.

FFP's technology stack is operational rather than productised: instant-payment pad devices that capitalise on the urgency of the donor interaction, ROI-modelled campaign performance tracking, and standard CRM tooling (Salesforce, Pardot). The company markets itself on data-driven campaign optimisation, an in-house employment model that contrasts with the commission-only norm of UK face-to-face fundraising, and a compliance credential stack that includes Fundraising Regulator registration, Chartered Institute of Fundraising (CIOF) membership, Living Wage Foundation accreditation, ICO registration, and DBS-checked personnel.

Revenue is generated through professional service fees paid by charity clients. In January 2024 the company made a significant go-to-market pivot, moving from a lead-generation-agency channel to direct contractual relationships with charity clients, which is intended to widen the client base and improve margins. Adjacent service extensions — an Experiential Campaign line launched in 2025, a Telemarketing Division launched January 2026, and a Spain office launched in 2025 — point to a multi-channel, multi-geography charity fundraising services platform. The company has been bootstrapped since inception with no external funding rounds disclosed.

Name

Family First Professionals

Legal name

Family First Professionals Limited

Website

https://familyfirstprofessionals.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Family First Professionals is a Cardiff-based provider of professional face-to-face fundraising services, employing 100+ in-house fundraisers across 8 UK regional offices and Spain for charity clients including World Vision, YMCA, and PDSA.

Ownership category

akta.pro rank

Product category

Charity Fundraising Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Face-to-face fundraising
• Charity fundraising services
• Telemarketing fundraising
• Experiential fundraising campaigns
• Donor retention services

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fundraising Services for Charity Clients: Professional fundraising services delivered to charity partners including lotteries, recurring donations, sponsorship, subscriptions, and membership schemes. Revenue derived from fees for campaign delivery, management, and performance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Family First Professionals provides professional fundraising services to charities, specializing in face-to-face fundraising campaigns delivered by in-house teams across private venues, live events, residential outreach, and on-street activity. The company also operates a telemarketing division, welcome calling service, and experiential campaigns, covering lotteries, recurring donations, sponsorship, subscriptions, and membership schemes. Services are delivered through employed (not commission-based) fundraisers with quarterly reaccreditation, backed by data-driven optimization, instant payment processing, and continuous compliance monitoring.

Product overview

Family First Professionals offers face-to-face and multi-channel fundraising services for the charity sector. Their core offering is face-to-face fundraising campaigns delivered through professional, employed fundraisers across private venues, live events, residential outreach, and street activity. This is complemented by a telemarketing division for supporter engagement, experiential campaigns for cause immersion, and welcome calling services. The company also provides supporting modules including data insights and analytics, compliance and quality assurance, fundraiser training, and strategic advisory services. Their integrated approach combines lotteries, recurring donations, sponsorship, subscriptions, and membership schemes across the UK and Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Fundraising Campaigns Delivers integrated fundraising programmes across private venues, live events, residential outreach, and on-street activity through dedicated professional fundraisers, for charity clients seeking to acquire donors and build recurring giving.
• Telemarketing Division In-house telemarketing service designed to convert supporter conversations into measurable fundraising results, strengthen retention, improve performance, and protect supporter trust for charity clients.
• Experiential Campaigns Event-based fundraising campaigns that bring charitable causes to life through experiential activations at public venues and events such as Crufts, Bristol Balloon Fiesta, and air shows.

Quantifiable outcome

• Over 40% month one retention rate
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Established Lead AgenciescoreChannel Partner/ Reseller/ DistributorSuccessful partnerships with established lead agencies who recognized benefits in recurring card payments. Agencies saw improved retention rates and partnered with FFP for campaign delivery. Focus on working with brands that resonated with fundraising teams.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Unlimited Fundraising: Unlimited Fundraising is a UK face-to-face fundraising agency serving charity clients with private-site, door-to-door, and event fundraising campaigns. Comparable on agency business model, target market (UK nonprofits), and integrated supporter acquisition services.
• Saharan: Saharan is a UK-based fundraising services agency providing face-to-face and supporter engagement campaigns for charities. Comparable on F2F delivery model and UK nonprofit client focus.
• REAL Fundraising: REAL Fundraising is a UK-based face-to-face fundraising agency running private-site and event fundraising campaigns for charities. Directly comparable on F2F delivery model, charity customer base, and multi-channel acquisition services (regular giving, lottery, membership).
• Bright Fundraising: Bright Fundraising is a face-to-face fundraising agency with UK and Australian operations, mirroring FFP's UK/AU heritage and delivering F2F campaigns, regular giving, and lottery programmes for charity clients. Comparable on international experience and service portfolio.
• Twenty Agency: Twenty Agency is a UK fundraising agency providing face-to-face, door-to-door, and digital fundraising services to charity clients. Comparable on integrated multi-channel offering, B2B service model, and UK charity customer segment.
• Ethicall: Ethicall is a UK face-to-face fundraising agency operating on an employed (non-commission-only) model similar to FFP, delivering F2F campaigns, private-site fundraising, and lottery programmes for charity clients. Highly comparable on service mix, target customer (UK charities), and ethical employment positioning.
• Conversant (formerly The Fundraising Agency): Conversant (formerly known in the UK F2F fundraising space) provides face-to-face and integrated fundraising services for charity clients across the UK. Comparable on agency-style service model and charity acquisition focus.
• Personal Fundraising Services (PFS): PFS is a UK face-to-face fundraising agency delivering F2F campaigns, door-to-door, and private-site fundraising for charities. Closely comparable on field-based fundraising model, UK charity client base, and emphasis on professional in-house fundraisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FamilyFirst_FFP
• Facebookfacebook.com/familyfirstprofessionals
• LinkedInlinkedin.com/company/family-first-professionals
• Instagraminstagram.com/family.first.professionals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family First Professionals