Family Fresh Market

Name

Family Fresh Market

Legal name

Family Fare, LLC

Website

https://familyfreshmarket.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

Keywords

• Retail grocery
• Online grocery
• Pharmacy services
• Grocery delivery
• Loyalty rewards

Headquarters

HQ city

Byron Center, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Grocery Sales: In-store and online sales of groceries including produce, meat, pantry items, bakery, deli, and household products
2. Pharmacy Services: Prescription filling, immunizations, and prescription delivery services
3. Membership Subscription: Annual subscription at $49/year providing free pickup, half-off delivery, 10% off Our Family products, and fuel rewards
4. Digital Coupons and Advertising: Targeted digital coupons loaded to rewards accounts and promotional advertising to drive customer engagement

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Family Fresh Market operates a chain of physical grocery retail stores selling fresh produce, meat, seafood, deli, bakery, pantry, and household items to families and households in the Midwest US. The company complements in-store shopping with online ordering through the Fast Lane scheduled pickup service and home delivery, an in-store pharmacy offering prescription fulfillment, immunizations, and prescription delivery, and a paid membership subscription providing free pickup, half-off delivery, and fuel rewards. A digital loyalty program (Family Fresh Rewards / SpartanNash Rewards) ties the offering together with digital coupons and personalized savings.

Product overview

Family Fresh Market is a grocery retail chain offering a comprehensive omnichannel shopping experience combining physical store locations with digital services. The core offering centers on the main grocery retail operation featuring fresh produce, meat, seafood, deli, bakery, pantry, household, and pharmacy departments. The product portfolio extends through loyalty (Family Fresh Rewards), digital services (Online Shopping with membership subscription, Fast Lane pickup, Digital Coupons), pharmacy services (prescription fills, immunizations, prescription delivery, Timely Meds), and health/wellness programs (Nutrition Pathways, Healthy Living). The store brand, Our Family, provides affordable private-label products. Additional services include Custom Cakes, Party Planning, and a 200% Freshness Guarantee. All services are interconnected through the Family Fresh Rewards loyalty program and shared across the SpartanNash retail network including Family Fare, D&W Fresh Market, VG's Grocery, and Forest Hills Foods.

Differentiator

Problem solved

Functional benefit

Brands

• Our Family: Store brand featuring quality grocery products with generations of commitment to top-notch quality.
• Family Fresh Rewards
• Family Fresh Pharmacy
• Our Family (Store Brand)
• OwnBrands
• Online Membership Subscription

Products and services

• Family Fresh Market Grocery Retail Full-service grocery retail chain offering fresh produce, meat, seafood, deli, bakery, pantry, household items, and pharmacy services to families in Midwestern U.S. communities through physical store locations and omnichannel digital ordering.
• Online Shopping Membership Subscription

Quantifiable outcome

• Members save over $208 per year on average
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SpartanNashcoreOthersFamily Fresh Market is owned and operated by Family Fare, LLC, a subsidiary of SpartanNash Company. SpartanNash is a grocery wholesale and retail company providing the operational infrastructure, technology platforms (including Freshop e-commerce), and corporate governance for the Family Fresh Market chain.
• Family Fare, LLCcoreOthersFamily Fare, LLC is the legal operating entity for Family Fresh Market and affiliated grocery stores including D&W Fresh Market, VG's Grocery, Forest Hills Foods, and others. Operates under common Terms of Use and privacy policies.
• Quick Stop Fuel CentersminorChannel Partner/ Reseller/ DistributorFuel centers associated with Family Fresh Market stores where customers can redeem fuel rewards earned through the SpartanNash Rewards program. Located at participating store locations.

Scale indicators3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/family-fresh-market

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Fresh Market