Family Garden

What Family Garden does

Family Garden (family-garden.org) is a Japanese-language online directory and content aggregation site that catalogs approximately 19 local service companies operating across Japan, covering construction, renovation, demolition, scaffolding, waterproofing, electrical work, painting, plumbing, and selected beauty/wellness categories. Each listing presents a structured profile — including company name, representative, founding date, licenses, service offerings, coverage area, and contact details — written in a promotional editorial style that reads as sponsored content rather than independent journalism. The site is organized into SEO-targeted category and location pages designed to capture organic Japanese-language search traffic from consumers seeking vetted contractors.

The platform is built on WordPress (favicon hosted at /wp-content/uploads/sites/2318/), operates without a native mobile application, and exposes no APIs, SDKs, or third-party integrations. It has no disclosed management team beyond a single content author identified as "maeda" in the privacy policy, and it holds no patents, certifications, awards, or institutional backing. The site is legally attributed to family-garden.org with a copyright notice dating to 2022 and is privately held with no public listing, parent company, or venture funding disclosed.

Monetization is exclusively through affiliate referrals: the site integrates with Google AdSense, A8.net (a leading Japanese affiliate network), and Amazon Associates, earning commissions when users click through to featured partner websites. Primary end users are Japanese homeowners searching for home repair and renovation contractors, with a secondary audience of commercial property owners. Operating geography is limited to Japan, and the entity has no disclosed institutional investors, making it consistent with a bootstrapped, founder-operated affiliate content business.

Name

Family Garden

Legal name

family-garden.org

Website

https://family-garden.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Services Directory

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Home & Garden Hobbies (Gardening, Floral Design, Home Decor) (EDAAAGAL)

akta.pro secondary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Japanese contractor directory
• Home renovation listings
• Local construction services
• Affiliate service directory
• Contractor company profiles

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels3 records

Core offering

Family Garden operates family-garden.org, a Japanese-language affiliate directory website that publishes detailed company profiles for 19 home-service contractors across categories such as scaffolding, demolition, renovation, waterproofing, electrical work, painting, exterior construction, and plumbing. The site generates revenue by referring visitors to partner companies' external websites via affiliate links, serving as a curated SEO content hub for Japanese consumers searching for local contractors.

Product overview

Family Garden is a service information aggregation platform that curates and presents various service companies across Japan. The platform acts as a directory/review site featuring construction companies, renovation specialists, electrical contractors, waterproofing services, painting contractors, and beauty service providers. The company does not appear to offer a single unified product but rather serves as a content aggregator that showcases partner service businesses organized by service category.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Garden Service Directory (family-garden.org) A Japanese-language online directory that aggregates and publishes detailed company profiles for 19 home-service contractors across categories including scaffolding, demolition, renovation, waterproofing, electrical work, painting, exterior construction, and plumbing. The site targets Japanese homeowners and commercial property managers seeking vetted local contractors and monetizes the resulting traffic through affiliate referrals to partner companies' external websites.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Emerging players

• Kurashinity (クラシニティ): Japanese lifestyle and home services community directory aggregating curated local providers — comparable niche directory positioning targeting consumers seeking trusted home and lifestyle service providers in Japan.

Direct peers

• Mitsumore (ミツモア): Japanese home services marketplace that matches consumers with local professionals across 200+ categories including renovation, cleaning, and repairs — directly comparable as a contractor-matching platform serving Japanese homeowners.
• HomePro (ホームプロ): Japanese home renovation marketplace with contractor search, estimate requests, and review aggregation — directly comparable focus on connecting homeowners with verified renovation contractors in Japan.
• Town Life (タウンライフ): Japanese directory aggregating local service providers including construction, renovation, moving, and lifestyle services — comparable affiliate-style directory model with geographic×category page structure.
• Zehitomo (ゼヒトモ): Japanese crowdsourced marketplace connecting users with local professionals for home services, lessons, and personal services — comparable directory-style model targeting Japanese consumers seeking verified providers.

Broad incumbents

• SUUMO: Japan's largest home services and real estate directory operated by Recruit, offering contractor listings, reviews, and estimate requests across renovation, construction, and moving — directly comparable in contractor-discovery category but vastly larger in scale and tooling.
• Kakaku.com (価格.com): Japan's leading comparison shopping and price-discovery platform with expanding service-provider verticals — comparable affiliate-driven traffic monetization model serving Japanese consumers researching purchases and services.
• Lifull Home's (ライフルホームズ): Major Japanese real estate and home services platform operated by Lifull, with renovation contractor listings and estimate services — comparable in connecting Japanese homeowners with home improvement providers, but at far greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/family-garden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Garden