Family Gym

What Family Gym does

Family Gym (FAMILYGYM) is a privately held, single-location fitness studio operating from Bahnhofstraße 12 + 14 in Jessen, Saxony-Anhalt, Germany, under managing director Oliver Göttert. The studio targets residents of Jessen and surrounding communities with a broad portfolio of training offerings — including chip-controlled circuit training (Zirkeltraining), strength training (Muskeltraining), cardiovascular training, HIIT, indoor cycling, functional training, fascia and mobility training, group classes (Yoga, Pilates, Spinning), rehabilitation/back training, personal training, and nutrition counseling — supported by on-site sauna and extended access hours of 06:00 to 23:00 daily.

The studio's core technology is a chip-controlled circuit training system that stores individual user settings (seat height, weights, lever positions) on member chip cards and automatically adjusts equipment for each user, enabling full-body workouts in under 30 minutes. Front-end customer acquisition runs through a digital self-serve channel — the familygym.de website routes prospective members to checkout.moresports.io for online membership registration with a 4-week free trial offer, eliminating paperwork on signup. The website itself is built on the studios-in-motion / freeda.cloud platform, indicating reliance on third-party SaaS rather than proprietary technology infrastructure.

The business operates a direct-to-consumer, subscription-based revenue model with monthly billing cadence and a free-trial funnel; pricing is not publicly disclosed. There are no disclosed funding rounds, parent companies, subsidiaries, partnerships, M&A activity, or external investors — FAMILYGYM appears to be an independently owned, bootstrapped local fitness operator with a 25-person team and no multi-site footprint.

Name

Family Gym

Legal name

FAMILYGYM

Website

https://familygym.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FAMILYGYM is a privately held, single-location fitness studio in Jessen, Germany, offering subscription-based memberships across ~17 training programs — including chip-controlled circuit training, group classes, personal training, and nutrition counseling — to local residents of Saxony-Anhalt.

Ownership category

akta.pro rank

Product category

Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADABAB

Strength & Conditioning Bootcamps

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

Keywords

• Fitness studio services
• Group fitness classes
• Personal training
• Nutrition counseling
• Circuit training

Headquarters

HQ city

Jessen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fitness Membership Subscriptions: The primary revenue stream is membership subscriptions for gym access, providing continuous recurring revenue from members. The studio offers various membership tiers including access to equipment, courses, and extended training hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Family Gym operates a single fitness studio in Jessen, Germany, providing membership-based access to group fitness courses, personal training, chip-controlled circuit training, nutrition counseling, and specialized programs in weight management and rehabilitation training. The studio runs on a subscription membership model with an online registration process that begins with a four-week free trial (Schnuppertraining).

Product overview

FAMILYGYM is a fitness studio in Jessen, Germany offering a comprehensive range of fitness services. The core offerings include diverse training programs (Zirkeltraining, Rückentraining, Muskeltraining, HIIT, Functional Training, Figurtraining, Faszientraining, Dehnen und Bewegung), group fitness courses (Kurse, Indoor-Cycling, Gruppenfitness, Herz-Kreislauf-Training), personal coaching services (Personal Training), and nutrition counseling (Ernährungsberatung). The studio features modern equipment including cardio machines, chip-controlled circuit training, and specialized rehabilitation facilities. Members can sign up online and enjoy extended training hours with sauna access. The studio positions itself as a premium facility with professional trainers and a welcoming atmosphere.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Fitness Courses (Kurse / Gruppenkurse) Scheduled group fitness classes offered at the studio, available to members as part of the recurring schedule (Kursplan). Designed for individual members seeking instructor-led group workouts.
• Chip-Controlled Circuit Training (Chipgesteuertes Zirkeltraining) Automated circuit training system where a chip key controls workout station transitions and tracks member progress. Available to studio members at the Jessen location.
• Weight Management Training (Gewichtsmanagement) Specialized training program targeting weight management goals, offered as a segment of the studio's service portfolio to members seeking weight-loss-oriented fitness support.
• Rehabilitation Training (Rehatraining)
• Personal Training
• Nutrition Counseling (Ernährungsberatung)
• Studio Membership with 4-Week Free Trial (Schnuppertraining) Subscription membership granting access to the studio's facilities and programs, initiated through a four-week free trial (Schnuppertraining) with online registration.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Kieser Training: German strength-training chain with subscription memberships, focused on controlled resistance training with proprietary equipment and trainer-led sessions. Closely comparable to Family Gym in its circuit/strength training emphasis and trainer-supervised model.
• John Harris Fitness: Premium German fitness chain with a similar offering of equipment, group classes, personal training, sauna, and wellness amenities. Comparable to Family Gym in service breadth, premium positioning, and adult demographic focus.
• Mrs.Sporty: Women-focused boutique fitness franchise operating many small studios across Germany with personal training and 30-minute circuit concepts. Comparable to Family Gym in its small-studio, trainer-supervised, circuit-style format and subscription model.

Emerging players

• Bodystreet: EMS (electrical muscle stimulation) micro-studio franchise with 30-minute sessions and trainer supervision. Comparable to Family Gym in its short-duration, technology-enabled, trainer-led small-studio model.

Regional players

• INJOY Fitness: Mid-market German fitness chain with multiple locations. Comparable to Family Gym in offering memberships, equipment, group classes, and trainer-led programming, though distributed regionally rather than focused on a single town.

Others

• studios-in-motion: Provider of the freeda.cloud studio management platform that powers Family Gym's website (visible in the site footer). Ecosystem partner rather than direct competitor — comparable as a software/website provider to small German fitness studios.
• moresports: Membership checkout and billing platform used by Family Gym for online signup (checkout.moresports.io). Ecosystem enabler for small German fitness studios — comparable as an enabling technology vendor rather than a competing gym.

Broad incumbents

• Fitness First Germany: Premium German fitness club chain offering equipment, group classes, personal training, and wellness amenities. Comparable to Family Gym in product breadth and premium positioning, but operates at national scale rather than a single local site.
• McFit (Basic-Fit Germany): Germany's largest low-cost gym chain, now part of Basic-Fit. Directly comparable as a subscription-based fitness operator serving German consumers, but with national scale and significantly lower price points than Family Gym's premium positioning.
• clever fit: Discount fitness chain operating hundreds of locations across Germany. Comparable to Family Gym as a membership-based fitness operator, but with mass-market positioning and significantly lower per-member pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/family-gym

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Gym