Family Priority

What Family Priority does

Family Priority is a Virginia-based behavioral health services provider that delivers in-home Applied Behavior Analysis (ABA) therapy and mental health services to children, adolescents, and families across the Commonwealth. The company has operated for 22 years, self-identifies as one of the top providers in Virginia, and maintains three regional offices in Fairfax, Williamsburg, and Richmond. Its core programs comprise an in-home ABA franchise for children with autism and other intellectual disabilities, supported by 13 Board Certified Behavior Analysts, and an in-home mental health program staffed by master's-degree clinicians under licensed clinical supervision, with sub-services including Cognitive Behavioral Therapy (with documented focus on PTSD and eating disorders) and Family Counseling. Bilingual service delivery extends the addressable population to non-English-speaking households.

The company's underlying technology is clinical rather than digital: ABA, CBT, and strengths-based methodologies applied by credentialed clinicians in the home setting, with no proprietary software platform, API, or digital product surface disclosed. There are no AI or machine-learning capabilities, no mobile application, and no documented data assets or productized analytics beyond conventional clinical documentation and progress reporting described in family testimonials. Technology infrastructure is therefore essentially the credentialed clinical workforce and the operational processes for insurance verification, scheduling, and family-facing communication through the website.

Family Priority operates a direct-to-consumer, fee-for-service business model monetized through insurance reimbursement and likely state-funded programs such as Virginia Medicaid. Revenue streams comprise recurring per-session billing for ABA and mental health services, with insurance verification and authorization processes embedded as part of the customer onboarding flow. The customer base is highly fragmented — individual families rather than institutional buyers — with secondary relationships to case managers and social services that coordinate care. Family Priority employs approximately 23 people per firmographic data, has no disclosed funding, no parent company, no subsidiaries, and no M&A activity recorded; it is a privately held, organically grown regional services business with two decades of operating history.

Name

Family Priority

Legal name

Family Priority

Website

https://familypriority.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Family Priority is a Virginia-based behavioral health provider delivering in-home ABA therapy and mental health services to children and families across the Commonwealth, staffed by 13 Board-certified BCBAs and graduate-degree clinicians from offices in Fairfax, Williamsburg, and Richmond.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Parent/Caregiver Training & Family Consultation (ABA) (EDAKAHAG), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

Keywords

• Applied behavior analysis
• In-home mental health services
• Autism therapy services
• Behavioral health services
• Family counseling therapy

Headquarters

HQ city

Fairfax

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. ABA/Behavioral Services Revenue: Revenue generated from in-home Applied Behavior Analysis services for children with autism and intellectual disabilities. Services are likely billed through insurance or state-funded programs, given the healthcare and family services nature of the business.
2. Mental Health Services Revenue: Revenue from in-home mental health services including cognitive behavioral therapy and family counseling, typically billed on a per-session or recurring service basis through insurance verification and authorization processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Family Priority is a behavioral health services provider delivering in-home Applied Behavior Analysis (ABA) therapy for children with autism and intellectual disabilities, along with in-home mental health services for children, adolescents, and families throughout Virginia. The company employs 13+ Board Certified Behavior Analysts (BCBAs) and master's degree-educated clinicians supervised by licensed clinical supervisors, providing evidence-based treatment with active family participation. Supplementary offerings include Cognitive Behavioral Therapy (CBT) and family counseling services.

Product overview

Family Priority is a behavioral health services provider offering a portfolio of in-home services for children and families throughout Virginia. The core offerings consist of an ABA/Behavioral Services program (featuring Board Certified Behavior Analysts providing evidence-based treatment for autism and intellectual disabilities) and a Mental Health Services program (providing intensive in-home mental health support with master's degree-educated clinicians). These core services are supplemented by specialized sub-services including Cognitive Behavioral Therapy and Family Counseling Services, all delivered in the home-based setting with hands-on supervision from licensed clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• ABA/Behavioral Services In-home Applied Behavior Analysis (ABA) program providing evidence-based treatment for children with autism and other intellectual disabilities, with Board Certified Behavior Analysts (BCBAs) actively participating with every family.
• Mental Health Services In-home mental health program providing intensive strengths-based services to children, adolescents, and families. Home-based clinicians are master's degree-educated professionals supervised by licensed clinicians.
• Cognitive Behavioral Therapy Specialized therapeutic service using cognitive behavioral techniques to address mental health needs in children and families, including conditions such as PTSD and eating disorders.
• Family Counseling Services Counseling services designed to support and strengthen family dynamics and relationships, delivered in the home setting.

Quantifiable outcome

• Families report high satisfaction with preparation and documentation quality
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Centria Healthcare: National provider of home- and center-based ABA therapy and behavioral health services for children with autism. Closely comparable business model to Family Priority's in-home ABA delivery and BCBA-led clinical approach.
• LEARN Behavioral: Network of ABA providers delivering in-home and clinic-based services to children with autism across multiple U.S. states. Comparable in evidence-based ABA delivery, BCBA-led care, and pediatric autism focus.
• Hopebridge: Multi-state pediatric therapy provider centered on ABA for autism, with integrated occupational, speech, and mental health services. Comparable to Family Priority in service bundling (ABA + therapies + family services) and pediatric behavioral health focus.
• Autism Learning Partners: ABA provider offering in-home and community-based autism services with a strong family-coaching model. Closely matches Family Priority's emphasis on family participation and home-based ABA delivery.
• BlueSprig Pediatrics: One of the largest U.S. providers of Applied Behavior Analysis (ABA) therapy for children with autism, offering clinic- and home-based services. Directly comparable to Family Priority in core clinical methodology (ABA), target population (children with autism/IDD), and payer mix.
• EBS Healthcare: Provider of ABA, speech, occupational, and mental health services for children, including in-home ABA delivery. Comparable in multi-disciplinary pediatric behavioral health service model and BCBA-driven clinical staffing.

Broad incumbents

• Aveanna Healthcare: National home health platform with a meaningful pediatric and behavioral health segment, including private duty nursing and ABA-adjacent services. Comparable as a scaled home-based pediatric provider pursuing similar Medicaid-funded populations.
• Sevita Health: National provider of home- and community-based services for individuals with intellectual and developmental disabilities (IDD), including behavioral health. Comparable as a broader incumbent serving the same IDD population in their homes and communities.
• BrightSpring Health Services: Large diversified home and community-based health services platform that includes behavioral health and ABA offerings alongside pharmacy and home health. Comparable as a broader incumbent that competes for the same Medicaid and commercial in-home behavioral health dollars.

Regional players

• Lighthouse Autism Center: Regional ABA provider delivering center- and home-based autism services, primarily across the Midwest. Comparable in clinical methodology (ABA, BCBA-led) and pediatric autism focus, though operating in a different geography than Family Priority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/family-priority

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Priority