Famous Amos Chocolate Chip Cookie Company, L.L.C.

What Famous Amos Chocolate Chip Cookie Company, L.L.C. does

Famous Amos Chocolate Chip Cookie Company, L.L.C. is a consumer packaged goods (CPG) company that manufactures and sells bite-size chocolate chip and oatmeal chocolate chip cookies through retail and e-commerce channels in the United States. The brand was founded in 1975 by Wally Amos at a bakery on Sunset Boulevard in Los Angeles and is now owned by Ferrero Group, with U.S. operations administered through Ferrero U.S.A., Inc., headquartered in Parsippany, NJ. The company has a lean headcount of 39 employees, reflecting its role as a brand-management entity within the broader Ferrero corporate structure rather than a vertically integrated manufacturer.

The product portfolio is intentionally narrow, consisting of two core SKUs (Chocolate Chip Cookies and Oatmeal Chocolate Chip Cookies) offered in multiple packaging formats including 3oz and 9oz resealable bags and multipacks of 10, 30, and 42 individually portioned pouches. All products carry Kosher Dairy certification and a 9-month shelf life, with semi-sweet chocolate chips as the signature ingredient. Products are sold at retailers nationwide across grocery and convenience store channels and through the company's own e-commerce Shop Now page. Marketing is conducted organically across five social media platforms (Instagram, Facebook, Twitter/X, TikTok, and Threads).

The business model is straightforward CPG retail revenue: one-time purchase transactions of packaged cookies through physical retail and direct-to-consumer online channels, with no disclosed subscription or licensing model. Pricing is not publicly disclosed. The company operates no proprietary technology platform and discloses no AI/ML capabilities. A notable community initiative is the Ingredients for Success Program, launched in 2020, which annually awards $150,000 in grants, mentorship, and resources to early-stage Black business owners, honoring the brand's heritage as a Black-founded enterprise.

Name

Famous Amos Chocolate Chip Cookie Company, L.L.C.

Legal name

Famous Amos Chocolate Chip Cookie Company, L.L.C.

Website

https://famous-amos.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Famous Amos is a U.S. consumer packaged goods company that sells bite-size chocolate chip and oatmeal chocolate chip cookies through national retail and e-commerce channels. Founded in 1975 and owned by Ferrero Group, the brand serves mass-market consumers across grocery and convenience stores.

Ownership category

akta.pro rank

Product category

Packaged Cookies

NAICS

Cookie and Cracker Manufacturing (311821), Bread and Bakery Product Manufacturing (31181), Snack Food Manufacturing (31191)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industry

Cookies, Biscuits & Crackers (CRADABAD)

Keywords

• Bite-size cookies
• Chocolate chip cookies
• Consumer packaged goods
• Packaged snack foods
• Cookie manufacturing

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Cookie Product Sales: Sale of packaged bite-size chocolate chip and oatmeal chocolate chip cookies through retail distribution channels nationwide. Products sold in various pack sizes (3oz, 9oz resealable bags, and multipacks) as one-time purchase transactions.

Distribution channels2 records

Marketing channels5 records

Core offering

Famous Amos manufactures and sells bite-size chocolate chip cookies and oatmeal chocolate chip cookies produced from a family recipe originating in 1975. Products are packaged in 3oz pouches, 9oz resealable bags, and multipacks (10ct, 30ct, 42ct) and sold to consumers through grocery and convenience retailers nationwide and a direct e-commerce storefront. The brand operates as a U.S. consumer packaged goods company under Ferrero U.S.A., Inc.

Product overview

Famous Amos is a cookie company offering two core product lines: Chocolate Chip Cookies and Oatmeal Chocolate Chip Cookies. The product portfolio consists of bite-size crunchy cookies in multiple packaging formats including resealable bags (3oz and 9oz) and multipacks with individual 1oz or 2oz pouches in counts of 10, 30, and 42. All products share the same bite-size format and are positioned as a classic, premium cookie brand with over 50 years of history.

Differentiator

Problem solved

Functional benefit

Products and services

• Chocolate Chip Cookies - 9oz Resealable Bag The flagship bite-size chocolate chip cookie made with semi-sweet chocolate chips, available in a 9oz resealable bag format for at-home sharing.
• Chocolate Chip Cookies - 10ct Multipack (1oz Pouch) Individually portioned 1oz chocolate chip cookie pouches packaged in a 10-count multipack for convenient on-the-go snacking.
• Chocolate Chip Cookies - 3oz Pouch Single-serve 3oz pouch of bite-size chocolate chip cookies for on-the-go snacking.
• Chocolate Chip Cookies - 30ct Multipack (1oz Pouch) Bulk multipack containing 30 individually sealed 1oz pouches of bite-size chocolate chip cookies.
• Chocolate Chip Cookies - 42ct Multipack (2oz Pouch) Family-size multipack with 42 individually packaged 2oz pouches of bite-size chocolate chip cookies.
• Oatmeal Chocolate Chip Cookies - 9oz Resealable Bag Oatmeal chocolate chip cookie variety made with milk and semi-sweet chocolate chips, available in a 9oz resealable bag.
• Oatmeal Chocolate Chip Cookies - 10ct Multipack (1oz Pouch) Individually portioned 1oz oatmeal chocolate chip cookie pouches packaged in a 10-count multipack.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ingredients for Success Program RecipientsminorOthers · 1 January 2020Since 2020, Famous Amos has been providing early-stage Black business owners each year with $150,000 in awards, networking and mentorship opportunities, and resources to support their growth through the Ingredients for Success Program. This is a community initiative rather than a commercial partnership - recipients are beneficiaries of the program, not partners providing value to Famous Amos.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Oreo: Mondelez's flagship cookie brand with dominant US share. While not a direct chocolate chip competitor, Oreo competes for the same cookie consumption occasions, shelf space, and merchandising real estate as Famous Amos.

Direct peers

• Pepperidge Farm: Campbell Soup-owned packaged cookie brand (including Milano, Chessmen, Brussels). Competes for the same premium cookie occasions and grocery shelf space as Famous Amos, with broader flavor portfolio.
• Archway Cookies: Heritage packaged cookie brand with national distribution in US grocery. Competes directly with Famous Amos in the classic, traditional chocolate chip and soft-baked cookie segments.
• Mrs. Fields: Iconic packaged and freshly baked cookie brand with national retail and e-commerce presence. Competes in the branded chocolate chip cookie segment where Famous Amos operates, with similar nostalgic positioning.
• Keebler: Ferrero-owned cookie and cracker brand sold across US grocery channels. Sits in the same parent company as Famous Amos and competes for identical shelf space and consumer occasions in the packaged cookie category.
• Chips Ahoy!: Mondelez-owned packaged chocolate chip cookie brand sold nationally in grocery and convenience. Directly competes with Famous Amos in the mass-market chocolate chip cookie segment with similar bite-size positioning.
• Tate's Bake Shop: Mondelez-owned premium thin-and-crispy cookie brand positioned as a higher-end alternative. Competes with Famous Amos in the premium cookie segment with similar nationwide grocery and e-commerce distribution.
• Little Debbie: McKee Foods-owned mass-market snack cake and cookie brand sold in grocery and convenience. Competes with Famous Amos in the impulse-buy packaged cookie/snack segment, especially at lower price points.

Emerging players

• Enjoy Life Foods: Mondelez-owned allergen-free and clean-label cookie brand. Targets the same grocery cookie aisle as Famous Amos but addresses the health-conscious and food-allergy consumer segment that traditional cookies do not.
• Lenny & Larry's: Growth-stage better-for-you cookie brand known for protein-enriched and plant-based cookies. Competes with Famous Amos in the packaged cookie segment by capturing consumers shifting away from traditional indulgent cookies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/famousamosus
• Facebookfacebook.com/famousamos
• Instagraminstagram.com/famousamosus
• TikToktiktok.com/@famousamos
• LinkedInlinkedin.com/company/famous-amos-chocolate-chip-cookie-company-l-l-c-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Famous Amos Chocolate Chip Cookie Company, L.L.C.