FancyPets

What FancyPets does

FancyPets is a direct-to-consumer online pet supplies retailer operating exclusively in Lima, Peru. The business is conducted through Importaciones y Exportaciones Yashin S.A.C. (legal entity), founded in 2018 and headquartered at Av. Los Conquistadores 910 San Isidro, Lima, with a headcount of 8 employees. The company sells imported pet products from European and North American brands — including Farm Company, Scruffs, Trixie, Croci Spa, Beeztees, Hurtta, PetSafe, Kong, Earthbath, and Hunter — across categories spanning food, hygiene, apparel, toys, accessories, and home products for dogs, cats, small animals, and birds, plus a pet-themed merchandise line for gift buyers.

The storefront runs on a WooCommerce (WordPress) platform with no proprietary technology or differentiated technical architecture, supporting both e-commerce ordering and in-store pickup at the Lima location. Payment acceptance includes MercadoPago, Visa, Mastercard, American Express, Diners Club, and Pago Efectivo (cash voucher). Marketing is conducted through the website blog (pet care content for SEO), social media on Facebook and Instagram, WhatsApp-based customer support, and coupon-driven promotions (FANCY10, FANCY15). Free delivery is offered for orders above S/ 90 within Lima Metropolitana, with individual product prices ranging from approximately S/ 2 to S/ 865.

The business model is straightforward unit-priced e-commerce retail with no disclosed revenue, no external funding, and no institutional ownership. Sub-brand categories (Fancy Dogs, Fancy Cats, Fancy Littles, Pet Lovers, Mi Nueva Mascota) and promotional programs (Fancy Wow 2x1, Fancy Promos) structure the catalog. The company appears bootstrapped and owner-operated, with no public listings, partnerships, M&A activity, or awards disclosed.

Name

FancyPets

Legal name

Importaciones y Exportaciones Yashin S.A.C.

Website

https://fancypets.pe

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

FancyPets is a bootstrapped, Lima-based direct-to-consumer e-commerce retailer selling imported European and North American pet supplies — food, accessories, hygiene, and apparel — to dog, cat, and small pet owners across Lima Metropolitana through its WooCommerce storefront and physical store pickup.

Ownership category

akta.pro rank

Product category

Online Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Pet Food & Treats Retail (CRALAHAB), Pet Toys & Enrichment Retail (CRALAHAE), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL)

Keywords

• Pet supplies retail
• Online pet store
• Pet food accessories
• E-commerce pet products
• Imported pet brands

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: FancyPets generates revenue through direct online sales of pet supplies and accessories. The store operates a standard e-commerce model where customers browse, add items to a virtual cart, and complete purchases online. Products span multiple categories including food, toys, hygiene, apparel, and home accessories for pets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

FancyPets is an online pet supplies retailer operating fancypets.pe, selling imported pet food, toys, beds, apparel, hygiene products, and accessories for dogs, cats, small animals (rabbits, hamsters), and birds. Products are sourced from European and North American brands and sold direct-to-consumer across Peru with delivery in Lima Metropolitana and in-store pickup options.

Product overview

FancyPets is a Peruvian e-commerce pet store offering a comprehensive range of pet supplies across multiple categories. The platform operates through sub-brands for different pet types: Fancy Dogs (foods, home, outdoor, hygiene, play), Fancy Cats (foods, litter, home, hygiene, play), Fancy Littles (birds, rabbits, hamsters), and Pet Lovers (merchandise for owners). The company also runs promotional programs like Fancy Wow (2x1 deals) and seasonal collections (Fancy Summer, Fancy Winter). Products are sourced from European and North American brands including Farm Company, Scruffs, Trixie, Croci Spa, and Beeztees. The business offers free delivery in Lima for orders over 90 soles and in-store pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fancy Dogs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Chewy: The leading pure-play online pet supplies retailer in the US. Closely comparable business model: e-commerce-first, broad pet assortment across dogs, cats and small animals, emphasis on autoship, customer service, and curated premium brands. Demonstrates the scale ceiling for the model FancyPets operates at a regional level.

Broad incumbents

• Plaza Vea: Supermarket chain in Peru with pet food and basic accessory offerings. Comparable on routine, low-consideration purchases where FancyPets must compete on assortment depth, brand curation, or service rather than price.
• MercadoLibre: LATAM's dominant e-commerce marketplace, including MercadoLibre Perú, with a substantial pets category carrying both imported and local brands. Overlaps directly with FancyPets on assortment (pet food, toys, accessories) and on payment rail (MercadoPago), but operates a marketplace model rather than inventory-led specialty retail.
• Ripley (Peru): Peruvian department-store retailer with a pet supplies category online and in-store. Competes for the same household pet-supply wallet as FancyPets, but as part of a wider non-specialty retail assortment.
• Petco: Large multi-channel pet retailer with stores, e-commerce, grooming, and veterinary services in the US. Comparable in product category breadth and omnichannel (store + online) approach, but operates at vastly larger scale and a much broader portfolio than FancyPets' single-country specialty play.
• Falabella (Peru): Major department-store omnichannel retailer in Peru with a pets category carrying food, toys, and accessories. Comparable in offering an online-plus-store shopping experience and broad retail assortment, though pets is one category among many rather than a focused specialty.
• Tottus: Peruvian supermarket and e-commerce retailer stocking pet food and basic supplies. Competes on price and convenience for replenishment purchases, especially dry food, where FancyPets' premium-import positioning faces the strongest substitution risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fancypetspetboutique

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FancyPets