Fane Group
Fane Group is a UK-founded live events company that curates, produces, and promotes touring and streaming shows featuring bestselling authors, cultural icons, politicians, and athletes, selling tickets, memberships, and gift cards to consumers across the UK, Europe, Australia, USA, Canada, and New Zealand.
- Company typePrivate
- Founded2017
- HeadquartersLondon, England, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Fane Group does
Fane Group is a privately held UK-based live events company founded in 2017 that curates, produces, and promotes live shows featuring bestselling authors, cultural icons, politicians, athletes, and entertainers. Operating through Fane Productions Limited (registered in England and Wales), the company runs two core product lines: Fane Live Events, encompassing in-person shows ranging from intimate theatre settings to large-scale national and international tours, and Fane Online, a streaming programme offering free and paid livestreamed and on-demand content. Events are hosted at hundreds of venues across the UK, Europe, Australia, USA, Canada, and New Zealand, with corporate offices in London (headquarters at Northburgh House, EC1V 0AT) and Sydney (via wholly-owned subsidiary Fane Australia).
The company monetises primarily through ticket sales (with prices spanning roughly £14 to £271.75 depending on event prestige and seating), complemented by two annual membership tiers — Friends of Fane at £80/year and Priority Booking at £30/year — plus gift cards (redeemable above £5) and bundled book add-ons sold at events in partnership with over 40 independent UK bookshops. Premium hospitality inventory is distributed via Seat Unique, particularly for marquee bookings such as An Evening with President Barack Obama. The customer base spans book lovers, live show enthusiasts, and culture seekers in primary segments, with theatre operators and publishers acting as B2B partners. The technology stack is built entirely on third-party SaaS — Stripe, MailChimp, Createsend, Vimeo, Google Analytics, Meta Pixel, and ticketing platforms Artist-Tix, Ticketure, and Systemix — with no disclosed proprietary platform, AI/ML capabilities, patents, or external funding. Marketing combines the fane.co.uk website, email newsletters segmented by interest, organic social, publisher and venue co-marketing, and the Friends of Fane membership funnel.
Fane Group firmographics
Firmographics- Name
- Fane Group
- Legal name
- FANE PRODUCTIONS LIMITED
- Website
- https://fane.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fane Group is a UK-founded live events company that curates, produces, and promotes touring and streaming shows featuring bestselling authors, cultural icons, politicians, and athletes, selling tickets, memberships, and gift cards to consumers across the UK, Europe, Australia, USA, Canada, and New Zealand.
- Ownership category
- akta.pro rank
Fane Group industry classification
Industry- Product category
- Live Events Entertainment
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
- akta.pro secondary industries
- Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access) (MPAGAOAG), Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
Keywords
Where Fane Group is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fane Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to live and online events. Tickets are sold directly through fane.co.uk, through venue box offices, and via approved agents. Prices range from approximately £14 to £271.75 depending on event and seating.
- Membership Subscriptions: Friends of Fane annual membership at £80 provides priority booking, discounts, complimentary tickets, monthly book giveaways, and access to virtual events. Priority Booking membership at £30 annually provides early access to ticket sales.
- Gift Cards: Customizable gift cards with any balance above £5, redeemable towards events sold through Fane's ticketing system. Gift cards expire 24 months after activation.
- Event Add-ons (Books): Many events include book add-on packages where tickets come bundled with copies of featured books, adding incremental revenue per transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Friends of Fane - Annual membership with full perks |
| Subscription | Annual | Priority Booking - Early access membership |
| Unit Pricing | Pay-as-you-go | Standard Ticket Pricing |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Fane Group product offering
Product offeringCore offering
Fane Group curates, produces, and promotes live and online events featuring bestselling authors, cultural icons, and emerging talent across the UK, Europe, Australia, USA, Canada, and New Zealand. The company offers both in-person theatrical events and virtual streaming, with ticket prices ranging from approximately £14 to £271.75, supported by annual membership programs (Friends of Fane at £80/year and Priority Booking at £30/year), gift cards, and bundled book add-ons.
Product overview
Fane Group operates as a live entertainment company offering two core product lines: Fane Live Events (in-person shows at theatres and venues across UK, Europe, Australia, USA, Canada, and New Zealand) and Fane Online (virtual streaming events for worldwide audiences). The company supplements its core events with membership programs (Friends of Fane at £80/year and Priority Booking at £30/year), gift cards, and a Refund Plan. Events span multiple genres including comedy, literature, history, politics, film & TV, sport, podcasts, and theatre. Notable past and present clients include Miriam Margolyes, Cher, Andy Murray, Trevor Noah, Dolly Alderton, Tom Hanks, Rebecca Yarros, Nigella Lawson, Bernie Sanders, Dame Judi Dench, Margaret Atwood, and President Barack Obama.
Differentiator
Problem solved
Functional benefit
Brands
- Fane Online: Free online events programme bringing authors and speakers to global audiences through livestreams and on-demand content.
- Friends of Fane
- Priority Booking
Products and services
- Fane Live Events In-person live shows featuring authors, actors, comedians, politicians, journalists, athletes, explorers, historians, musicians, and podcasters in venues across the UK, Europe, Australia, USA, Canada, and New Zealand. Ticket prices range from approximately £14 to £271.75 depending on event and seating tier.
- Fane Online Free and paid virtual events streamed live worldwide, offering access to authors and speakers for online audiences. Includes free monthly events and paid livestreams, with select events available on-demand via YouTube.
- Friends of Fane Membership Annual membership program at £80/year providing exclusive perks including discounts, complimentary tickets, monthly book giveaways, virtual Dialogue Book Lounge events with free books, 20% off LoveMyRead bookshop, and priority booking for live shows, supported by dedicated customer service.
- Priority Booking Membership Annual membership at £30 providing priority access to book tickets for live shows before general public release.
- Fane Gift Cards Customizable gift cards with balances above £5, redeemable for any event tickets sold through Fane's ticketing system. Includes scheduled delivery options and 24-month validity from activation.
- Refund Plan Optional refund protection plan covering circumstances including illness, injury, death, public transport disruption, adverse weather, and COVID-related issues.
- Dialogue Book Lounge Monthly virtual events featuring book discussions, included free with Friends of Fane membership. Each event is accompanied by a complimentary copy of the featured book.
Companies that use Fane Group
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Fane Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Fane Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- O2coreO2 is listed as a partner brand, likely providing venue access, promotional support, or brand association for Fane's events. O2 is a major UK telecommunications brand with extensive venue and entertainment partnerships.
- Seat UniquecoreSeat Unique is a premium hospitality partner providing VIP packages, premium seating, photo opportunities, and exclusive experiences for Fane events including President Barack Obama shows. They handle premium ticket distribution beyond standard venues.
- War ChildminorWar Child is featured as a charity partner on Fane events. Some events include charitable donations or support for War Child initiatives.
- LaithwaitesminorLaithwaites wine merchants partner with Fane, appearing as sponsors on cricket-related events (e.g., 'An Audience with Stuart Broad presented by Laithwaites').
- Buffalo TraceminorBuffalo Trace bourbon whiskey brand partners with Fane as a sponsor, appearing on the partner logos section of the website.
- HayuminorHayu (Reality TV streaming service) partners with Fane, featured on the partner logos section of the website.
- Ultra VioletteminorUltra Violette (Australian skincare brand) partners with Fane, appearing on the partner logos section of the website.
- Publishers (Various)coreFane works with major and independent publishers to produce author book tours and events. Publishers guide Fane toward specific bookshops for events and help promote shows to their author audiences.
- Venues and Theatre OperatorscoreFane partners with local and national venues, theatre companies, and venue operators to host events. Venues range from intimate theatres to large concert halls like Royal Albert Hall, O2 Arena, and Edinburgh Playhouse.
- Arts Festivals and Literary ProgramsminorFane collaborates with arts festivals and literary programs to expand reach and bring programming to festival audiences.
- Independent BookshopscoreFane partners with independent and local bookshops across the UK to sell books at events. Fane does not take commission from bookshops (10% commission is standard if venue requires it). Over 40 partner bookshops listed including Blue Bear Bookshop, Forum Books, Heywood Hill, and others.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Fane Group competitors and assessment
Company assessmentDirect peers
- 92nd Street Y (92Y): New York-based cultural institution that runs a famous author talks and live conversation series featuring major literary and celebrity figures. Comparable to Fane as a literary/cultural live-event programming brand serving urban cultural audiences.
- Hay Festival: Hay Festival runs international literary and cultural events featuring bestselling authors and public figures across multiple countries (UK, Spain, Peru, Colombia, etc.). Directly comparable to Fane as a literary live-events brand with international tour capabilities, though structured as a non-profit festival model.
- Intelligence Squared: Producer of high-profile live debates, talks, and cultural conversations, often featuring prominent authors, politicians, and thinkers in theatre venues. Directly comparable business model to Fane with a similar premium-event positioning and audience demographic.
- How To Academy: London-based producer of live talks, debates, and cultural events featuring authors, scientists, and thinkers. Closely matches Fane's UK live-event programming model, audience (intellectually curious urban professionals), and pricing tier.
Broad incumbents
- AEG Presents: Global live entertainment promoter operating festivals, tours, and venue programming. Indirectly comparable to Fane as a large-scale promoter with a much broader genre mix (music, comedy, family) than Fane's cultural/literary focus.
- Live Nation Entertainment: The world's largest live entertainment company and ticketing operator. Comparable to Fane only at the broadest level (live event promotion) but dwarfs it in scale; represents a benchmark for what scaled live-event infrastructure looks like.
Regional players
- Edinburgh International Book Festival: Major UK literary festival producing hundreds of author events annually. Comparable to Fane in scale of cultural programming but operates as a single annual festival rather than year-round touring.
- Sydney Writers' Festival: Australia's leading literary festival producing live author events and conversations. Comparable to Fane's Australian programming and overlaps with the Fane Australia office's audience and content.
Emerging players
- JCC Manhattan (Jewish Community Center): New York cultural venue that runs a high-profile author talks and live events series featuring major literary and celebrity names. Comparable to Fane as a cultural-events producer with similar talent type, though narrower geographic reach and operating from a single venue.
- National Geographic Live: Touring live-event series featuring explorers, scientists, and authors presented in theatre venues. Comparable to Fane in the explorer/historian programming segment and tour-based delivery model, though narrower topic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fane Group social profiles
Digital presenceFane Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fane Group leadership team
Management profileNumber of profiles
Profiles8 records
Fane Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fane Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fane Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fane Group
What does Fane Group do?
Fane Group curates, produces, and promotes live and online events featuring bestselling authors, cultural icons, and emerging talent across the UK, Europe, Australia, USA, Canada, and New Zealand. The company offers both in-person theatrical events and virtual streaming, with ticket prices ranging from approximately £14 to £271.75, supported by annual membership programs (Friends of Fane at £80/year and Priority Booking at £30/year), gift cards, and bundled book add-ons.
Is Fane Group a public or private company?
Fane Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fane Group founded?
Fane Group was founded in 2017. It employs 51 to 100 people.
Where is Fane Group based?
Fane Group is headquartered in London, England, United Kingdom, in the Europe region.
How does Fane Group make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are membership Subscriptions, gift Cards and event Add-ons (Books).
Who are Fane Group's main competitors?
Direct peers on record are 92nd Street Y (92Y), Hay Festival, Intelligence Squared and How To Academy. Broad incumbents are AEG Presents and Live Nation Entertainment. Regional players are Edinburgh International Book Festival and Sydney Writers' Festival. Emerging players are JCC Manhattan (Jewish Community Center) and National Geographic Live.
Does Fane Group have an API?
No public API is recorded for Fane Group.
What industry is Fane Group in?
Fane Group's product category is Live Events Entertainment. Its primary akta.pro industry code is MPACAFAC, Paid Live Events & Virtual Tickets (Webinars/Streams), with a secondary code of MPAGAOAG, Virtual Fan Events & Meet-and-Greets (Q&A, VIP Access). Its NAICS code is 711310 and its SIC code is 7900.