Fanfare

What Fanfare does

Fanfare is an independent creative advertising agency founded in Paris in 2019 by Clotilde Bourdellon (CEO) and Romain Gilbert (Creative Director). Operating with a horizontal, hands-on model, the agency employs 12-15 people and serves as a 'creative band' for ambitious brands across enterprise and mid-market segments. Its core service offering spans brand strategy, ideation and advertising campaigns, art direction and design, and brand content production, distributed across digital, TV, outdoor, promotional, TikTok, Roblox, and newsletter channels.

The agency's commercial model is project-based and retainer-based professional services fees earned through direct enterprise sales engagements. Fanfare runs a constrained pitch process — limiting competing agencies to three, requiring a defined budget, and insisting on direct decision-maker access — and delivers campaigns internationally, with more than 60% of work designed in English and adapted into five or more languages. Campaign execution has spanned seven countries (France, USA, Netherlands, Austria, Switzerland, Germany, Belgium) and a roster of enterprise clients including Netflix, Van Cleef & Arpels, Best Western, and Mustela, alongside mid-market names like Upway, Satispay, Swile, Crosscall, and Mondial Relay.

Fanfare is a privately held, bootstrapped company (RCS 848 371 324, capital social €10,000) with no disclosed external funding rounds and no parent company. It has selectively integrated AI tools into conception and mockup workflows while deliberately avoiding AI in final production. Its technical footprint is intentionally minimal — the firm operates as a creative services business rather than a technology platform, with no proprietary software, APIs, or patents disclosed.

Name

Fanfare

Legal name

Fanfare Paris

Website

https://fanfare.paris

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Independent Paris-based creative advertising agency founded in 2019, offering brand strategy, advertising campaigns, art direction, and design services to enterprise and mid-market clients across 7 countries with multi-language adaptation capabilities.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Guerrilla & Street Marketing (MPAAAGAH)

Keywords

• Creative advertising agency
• Brand strategy services
• Advertising campaign production
• Art direction design
• Brand content creation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative advertising services: Project-based and retainer-based fees for creative advertising services including brand strategy, campaign ideation, art direction, design, and brand content production.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fanfare is an independent Paris-based creative advertising agency that produces brand strategy, ideation, advertising campaigns (TV and digital), art direction, design, and brand content for ambitious brands. The agency operates a small, horizontal, hands-on team under a media-agnostic "liquid campaign" approach, designing more than 60% of its work in English and adapting it into 5+ languages for international distribution across TV, digital, outdoor, promotional, TikTok, Roblox, and newsletter platforms.

Product overview

Fanfare is an independent creative advertising agency based in Paris that offers a unified suite of creative services. The core offering centers on advertising campaigns (TV and digital), supported by brand strategy, art direction and design, and brand content services. The agency integrates select AI tools into its design workflows for conception and prototyping phases, while maintaining human-driven final production. Their capabilities span digital, TV, outdoor, promotional, TikTok, Roblox, and newsletter channels, with a focus on international campaigns adapted across multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns Full-service advertising campaigns spanning TV, digital, outdoor, promotional, TikTok, Roblox, and newsletter channels. Created for ambitious brands across diverse industries and adapted for international distribution across multiple languages and formats (e.g., 30-second, 2x20-second, 3x10-second, 6-second cuts).
• Brand Strategy Strategic thinking and brand positioning services focused on bringing value to end consumers, including long-term ideation and campaign planning. Listed as a core capacity on the agency's About page.
• Art Direction & Design Creative art direction and visual design services, including graphic design and brand content creation, executed across digital, print, and motion formats for brand clients.
• Brand Content Production of brand content assets that complement advertising campaigns, supporting long-term brand presence and consumer engagement.

Quantifiable outcome

• 60%+ of campaigns designed in English and adapted into 5+ languages for international distribution
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Romance: Independent creative agency in Paris producing brand campaigns across digital, film and out-of-home. Comparable to Fanfare as a similarly sized independent French creative competitor pursuing brand-name clients.
• Rosapark: Independent Parisian creative agency working on brand campaigns for French and international clients. Directly comparable as an independent Paris creative shop of similar scale competing in the same pitch ecosystem.
• Herezie: Independent Paris creative agency with a track record of multi-channel campaigns for major brands. Directly comparable to Fanfare on size, independent positioning and brand-campaign focus.
• Anomaly: Independently-held creative agency with offices in multiple markets known for brand strategy and campaign work for ambitious global brands. Comparable to Fanfare in independent positioning and international campaign capabilities.
• Marcel (Publicis): Paris-based creative agency within the Publicis network, known for integrated brand campaigns. Comparable to Fanfare as a French creative competitor targeting ambitious brands with strategy, ideation and production services.
• Mother London: Independent creative agency producing brand campaigns for major international clients across multiple platforms. Comparable to Fanfare as a similarly independent, founder-influenced shop serving ambitious brand briefs.
• BETC Paris: One of France's most awarded independent creative agencies, headquartered in Paris and serving major French and international brands. Directly comparable to Fanfare as a Paris-based creative shop competing for the same brand-strategy and campaign mandates.

Broad incumbents

• DDB Paris: Paris office of DDB's global creative network. Comparable to Fanfare on creative campaign work for French enterprise clients, with broader network resources and integrated media offerings.
• Serviceplan Group: Largest independent owner-managed agency group in Europe with strong presence in France and Germany. Comparable to Fanfare on multi-market European campaign capabilities but with substantially broader service scope and scale.
• TBWA\Paris: Paris office of TBWA's global creative network. Comparable to Fanfare as a Paris creative competitor but with substantially greater scale, holding-company backing and international production reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FanfareParis
• LinkedInlinkedin.com/company/fanfareparis
• Instagraminstagram.com/fanfare.paris

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanfare