What 北京搜房网络技术有限公司 does

北京搜房网络技术有限公司 (Beijing SouFun Network Technology Co., Ltd.) operates the 房天下 (Fang.com) platform, one of the principal Chinese real estate internet portals, headquartered in Beijing. The company runs a vertically integrated real estate platform covering new housing, second-hand housing, rentals, commercial properties (offices and shops), overseas real estate, and home decoration, with active city sub-sites across approximately 377 Chinese cities plus an overseas channel covering Australia, Singapore, Malaysia, Thailand, Japan, and the UAE. It serves both consumer end-users (homebuyers, renters, sellers) and business customers (real estate developers, brokerage firms, individual agents, home decoration vendors) through free self-service and paid value-added services.

The technology stack integrates property search, map-based discovery, 720-degree VR panoramic viewing, live streaming viewings, recommendation algorithms, natural-language Q&A, and a dedicated AI assistant (中指 CI Buddy / 房天下AI罗盘). Underlying data infrastructure is anchored by 中指云 (CIH Index / China Index Research Academy partnership), which supplies authoritative market data such as the 100-city price index, transaction records, and land-market analytics, with paid API access via the open.fang.com developer platform. Mobile reach is delivered through iOS and Android applications supporting 24-hour agent services and integrated tools such as a mortgage calculator.

Revenue is generated through a multi-stream model: (i) agent/brokerage port fees and subscription for property listing management, (ii) developer advertising, new-project display, and live-stream promotion services, (iii) site-wide brand and search advertising, (iv) affiliate/referral fees from home decoration companies and building-material merchants, and (v) paid data reports and API subscriptions through the 中指云 platform. The company operates as a private limited liability entity under the related legal name 北京搜房科技发展有限公司, with no public stock listing or disclosed funding rounds in the source data.

Name

北京搜房网络技术有限公司

Legal name

北京搜房科技发展有限公司

Website

https://fang.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

北京搜房网络技术有限公司 operates 房天下 (Fang.com), a Chinese real estate internet portal serving homebuyers, renters, agents, developers, and decoration vendors across 377 cities via property listings, VR tours, live streaming, AI assistance, and market data services.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Real estate listings
• Property transaction platform
• Rental housing marketplace
• Home decoration services
• Property data analytics

Headquarters

HQ city

北京市, 北京市

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. 房源发布与端口服务: 向经纪人和经纪公司收取端口费，使其能够在平台发布二手房、租房房源信息。
2. 新楼盘广告与营销服务: 向开发商收取新盘展示、广告投放、直播推广等营销服务费用。
3. 品牌广告: 平台页面广告位销售，包括搜索广告、展示广告等。
4. 装修家居服务: 聚合装修公司、建材商家在家居频道展示并收取相应费用。
5. 数据报告与API服务: 通过中指云平台提供房地产研究报告、数据API接口等付费服务，面向机构用户。

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Fang.com (房天下) operates a comprehensive Chinese real estate internet portal covering new homes, second-hand homes, rentals, commercial properties, overseas properties, and home decoration services across 377 cities. The platform connects individual buyers/renters with property listings from third-party agents, developers, and individual owners while monetizing through agent subscription portals, developer advertising, data/API services, and home decoration referral commissions. It also offers AI-driven tools, VR panoramic property viewing, live streaming, and big data analytics through its CIH Index (中指云) subsidiary.

Product overview

房天下 (Fang.com) is a comprehensive real estate portal platform operated by 北京搜房网络技术有限公司. The platform operates a unified ecosystem with multiple interconnected product lines: the core property transaction platforms covering 新房 (new housing), 二手房 (second-hand housing), and 租房 (rentals) form the primary revenue generators; value-added services including 装修家居 (decoration), 海外房产 (overseas properties), and 商铺写字楼 (commercial properties) extend the platform's reach; intelligent features such as 直播看房 (live streaming viewings), VR全景看房 (VR panoramic tours), and AI-powered 中指 CI Buddy provide competitive differentiation; professional tools including 中指云 (CIH Cloud data platform), 开放平台 (API platform), 开发云 (developer tools), 经纪云 (agent CRM), and 物业云 (property management tools) serve enterprise and partner segments. The mobile 房天下APP extends accessibility across iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• 中指云: CIH Index - Real estate data and research platform

Products and services

• 新房 (New Housing) New property listings platform featuring real estate project information, pre-sale details, price tracking, project rankings, and developer analytics across major Chinese cities, primarily serving individual homebuyers.
• 二手房 (Second-hand Housing) Second-hand residential property listings with verified authentic listings (真房源), community/neighborhood information, price history, and transaction records, serving buyers, sellers, and brokers.
• 租房 (Rentals) Rental housing platform offering whole-unit rentals (整租), shared rentals (合租), villa rentals, personal listings, and free tenant posting for landlords and renters across China.
• 商铺写字楼 (Commercial Properties) Commercial real estate platform covering office space for rent/sale, retail shop listings, and commercial property new developments serving businesses and commercial tenants.
• 装修家居 (Home Decoration) Home decoration and furnishing services aggregating decoration companies and building material suppliers, providing design inspiration, renovation guides, free design, and quotation services to post-purchase homeowners.
• 海外房产 (Overseas Properties) International property listings covering Australia, Singapore, Malaysia, Thailand, Japan, and UAE real estate markets, serving Chinese outbound property investors.
• 查房价 (Property Price Inquiry) Property price inquiry and valuation service providing real-time price indices, historical price trends, and neighborhood pricing data for buyers, sellers, and market analysts.
• 中指云 (CIH Cloud) Real estate big data and research platform (CIH Index) providing market data analytics, 100-city price indices, land transaction data, property indices, research reports, enterprise research services, and API access for institutional users.
• 开放平台 (Open API Platform) Developer and partner API platform providing standardized and customized interfaces for accessing real estate data, property listings, and market analytics for integration partners.
• 房天下APP (Mobile App) Mobile application available for iOS and Android, offering new housing, second-hand housing, rental listings, property price checking, AI-powered property recommendations, VR property tours, and 24-hour agent services.
• 开发云 (Developer Cloud) Real estate data and tools platform for developers and industry professionals, providing project analytics, marketing insights, project management, and business intelligence capabilities for new property developers.
• 经纪云 (Agent Cloud) CRM and agent management platform for real estate brokers and agencies, offering client management, listing management tools, marketing automation, and subscription-based agent portals.
• 物业云 (Property Management Cloud) Property management data and analytics platform providing investment analysis, operational insights, and satisfaction surveys for property service companies and property managers.
• 中指 CI Buddy Real estate vertical AI assistant providing conversational AI for property inquiries, market analysis, and investment advice. Developed by China Index Academy (中指研究院) and integrated into the Fang.com ecosystem with self-evolutionary intelligent capabilities.

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 中指研究院（中国指数研究院）coreTechnology or Integration房天下与中指研究院深度合作，在平台整合中指云数据服务，提供百城价格指数、房产交易数据、土地市场报告等权威房地产数据，为用户提供市场分析支撑，并通过中指云平台（cih-index.com）提供数据API和研究报告付费订阅服务。
• 区域加盟代理商minorChannel Partner/ Reseller/ Distributor房天下开放加盟合作，允许区域代理商（加盟房天下）在指定区域运营房产频道，共同扩展地方市场覆盖。

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zillow Group: Leading U.S. residential real estate portal with listings, agent tools, and consumer home-shopping products. Zillow is the closest international analog in vertical search, agent subscriptions, and developer/agent monetization.
• Realtor.com: U.S. residential real estate portal operated by Move/NAR. Comparable to Fang.com in providing listings, agent connections, and home-related content to consumers across multiple property types.
• Rightmove: U.K.'s largest property portal serving new homes, resale, and rentals with a similar listing-and-agent subscription model. Rightmove is a comparable international peer in vertical real estate search and B2B listing monetization.
• 乐居 (Leju): Chinese real estate internet portal focused on new homes and developer marketing services. Leju overlaps directly with Fang.com's new-home listings and developer advertising business.
• 安居客 (Anjuke): China's leading online real estate marketplace covering new homes, second-hand homes, and rentals. Anjuke is Fang.com's most direct competitor in Chinese real estate vertical search and agent/developer monetization.
• 房多多 (Fangdd): Chinese real estate SaaS and marketplace platform serving agents and developers. Fangdd competes with Fang.com in agent CRM tooling and developer lead generation.
• 我爱我家 (5i5j): Chinese real estate brokerage with online portal presence covering rentals and second-hand homes. 5i5j offers a comparable agent portal + listing combination to Fang.com, though with a smaller national footprint.
• 贝壳找房 (Beike): Vertically integrated Chinese property platform combining agent network, proprietary listings (楼盘字典), and brokerage services. Beike competes head-to-head with Fang.com for developers, agents, and home shoppers while controlling more of the transaction stack.

Broad incumbents

• 58同城 (58.com): Major Chinese classifieds platform whose housing vertical includes Anjuke. 58同城 competes with Fang.com as a broader, non-specialized destination for real estate leads and agent subscriptions.
• 链家 (Lianjia): Established Chinese real estate brokerage chain now under the Beike umbrella. Lianjia overlaps with Fang.com in agent subscriptions and second-hand listings but operates its own offline service network as a broker-led incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E6%90%9C%E6%88%BF%E7%BD%91%E7%BB%9C%E6%8A%80%E6%9C%AF%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京搜房网络技术有限公司