Farina Pizzeria

What Farina Pizzeria does

Farina Pizzeria (operating as Farinas) is a privately held Italian restaurant and pizzeria chain founded circa 2016 and headquartered in North Turramurra, New South Wales, Australia. The company operates six full-service restaurants across Sydney's North Shore and Inner West (Turramurra, Roseville Chase, Crows Nest, Top Ryde, Neutral Bay, and Melrose Park), serving wood-fired pizzas, pasta, risotto, breakfast items, and other Italian dishes under multiple trade names including Farinas Italian Ristorante & Bar and Farinas and Woodfired Pizza Bar. All meat is halal certified, and the chain self-positions as "Sydney's #1 Authentic Italian Cuisine" with eight-plus years of operating history.

The business runs a direct-to-consumer model with three primary distribution channels: dine-in service at the six physical locations, online ordering for pickup and delivery across the network (with a 5% online-order discount), and digital gift voucher sales. Ancillary revenue streams include a $75-per-person Bottomless Brunch (Thursday-Sunday), three-tier set menus at $45, $52, and $59 per person, a $72 Valentine's Day set, private events and birthday celebrations for up to 150 guests, and pizza-making classes for kids and corporate groups. Recurring promotional mechanics — daily Happy Hour (3-6PM), Kids Eat Free Sundays, and lunch specials Monday-Friday — drive traffic across dayparts.

Commercially, pricing is publicly disclosed on per-person set menus, with surcharges of 10% on Sundays, 15% on public holidays, and 1.5% on credit card transactions. The go-to-market motion is omnichannel-light: organic social (Facebook, Instagram), a content-rich website with online booking and ordering, email marketing, and event-driven promotions. The company is founder-owned ("two boys" per the website), with no disclosed external funding, no parent company, no subsidiaries, no patents or trademarks recorded, no AI/ML capabilities, and a reported headcount of 16. There are no named enterprise customers; all revenue is sourced from individual diners, families, event hosts, and corporate group bookings distributed across six locations.

Name

Farina Pizzeria

Legal name

Farinas

Website

https://farinapizzeria.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Farina Pizzeria is a privately held Italian restaurant chain operating six wood-fired pizza and full-service Italian dining locations across Sydney's North Shore and Inner West suburbs, serving individual diners, families, and corporate/event groups via dine-in, online ordering, set menus, brunch, and private events.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Italian restaurant dining
• Wood-fired pizza
• Authentic Italian cuisine
• Private event catering
• Online food ordering

Headquarters

HQ city

Turramurra

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Service: Full-service Italian restaurant offering authentic Italian cuisine including wood-fired pizzas, pasta, risotto, and other Italian dishes. Revenue generated from table service across 6 Sydney locations.
2. Online Ordering (Pickup & Delivery): Customers can order online for pickup or delivery from all locations, generating additional revenue beyond dine-in service.
3. Set Menu Packages: Three-tier set menu pricing ($45, $52, $59 per person) available for group bookings and events. Also includes Valentine's special at $72 per person.
4. Bottomless Brunch: Premium brunch experience at $75 per person with 90-minute free-flowing drinks and shared Italian menu items. Offered Thursday through Sunday.
5. Private Events & Celebrations: Birthday celebrations, corporate events, and private bookings with dedicated event packages, custom cakes, entertainment options, and VIP experiences. Events for up to 150 guests.
6. Gift Vouchers: Gift card purchases available for gifting to customers, driving pre-revenue and customer acquisition.
7. Pizza Classes: Pizza-making classes offered for kids and corporate groups, providing educational entertainment and additional revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Farina Pizzeria operates a multi-location Italian restaurant and pizzeria chain across Sydney, offering authentic Italian cuisine including wood-fired pizzas, pasta, risotto, and desserts. The business runs 6 physical locations with dine-in table service, online ordering for pickup and delivery, set menus, bottomless brunch, private event hosting for up to 150 guests, pizza-making classes, and gift card sales.

Product overview

Farina Pizzeria is an Italian restaurant operating 6 locations across Sydney (Turramurra, Roseville Chase, Crows Nest, Top Ryde, Neutral Bay, and Melrose Park). The company offers a portfolio of dining services centered around authentic Italian cuisine, including à la carte restaurant dining, breakfast service, set menu packages, and bottomless brunch experiences. Additional offerings include private event hosting for up to 150 guests, birthday celebration packages with complimentary cakes, pizza-making classes for kids and corporate groups, Valentine's Day special menus, online ordering for pickup or delivery, and gift voucher purchases. All meat products are halal certified. The restaurant positions itself as providing a combination of quality fresh produce and Italian flavors in aspectacular setting with enthusiastic and professional service.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Made in Italy: Sydney-based Italian restaurant group with multiple locations and wood-fired pizza focus; directly comparable on cuisine authenticity, multi-site Sydney operations, and casual Italian dining format.
• 400 Gradi: Multi-location wood-fired pizzeria chain operating across Australian cities with similar authentic-Italian, chef-driven positioning; comparable on cuisine authenticity, experiential dining, and event-hosting offerings.
• Lucio Pizzeria: Sydney-based wood-fired Italian pizzeria with sit-down dining and delivery; closest geographic and format peer to Farinas within the same Sydney catchment.
• Rosso Pomodoro: Australian Italian restaurant chain with multiple Sydney locations serving authentic Neapolitan pizza and pasta; comparable on cuisine category, dining format, and multi-site Sydney presence.
• Crust Pizza: Australian wood-fired pizza chain with dine-in, pickup, and delivery across multiple locations; directly comparable to Farinas on wood-fired pizza positioning, multi-location Australian footprint, and D2C ordering infrastructure.
• Fratelli Fresh: Multi-location Italian casual dining chain across Sydney and Melbourne; directly comparable on Italian full-service dining, multi-site Sydney footprint, and event/group booking capability.
• Vacanza Pizzeria: Sydney-based Italian pizzeria with sit-down service and takeaway; directly comparable on wood-fired pizza offering and Sydney neighbourhood restaurant positioning.

Regional players

• Da Mario Italian Restaurant: Long-established Sydney Italian restaurant comparable to Farinas on authentic Italian cuisine, full-service dining, and group/event bookings, though operating as a single flagship rather than a multi-location chain.

Broad incumbents

• Domino's Pizza Enterprises: Largest pizza chain in Australia with extensive delivery and dine-in presence; broadly comparable as a multi-location Australian pizza operator but operates at vastly larger scale and with a delivery-led model rather than Farinas' full-service sit-down focus.
• Pizza Hut Australia: Major QSR pizza chain with dine-in and delivery across Australia; broad incumbent comparable on category (pizza) and Australian multi-location footprint, but operates a fundamentally different value/QSR model rather than Farinas' full-service Italian positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/farinapizzeria.com.au
• Instagraminstagram.com/farina.pizzeria
• LinkedInlinkedin.com/company/farinapizzeria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farina Pizzeria