Farmers Country Market #12

Name

Farmers Country Market #12

Legal name

Farmer's Country Market

Website

https://farmerscountrymarkets.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Grocery

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Grocery retail
• Supermarket operations
• Loyalty program
• Digital coupons
• Weekly advertising

Headquarters

HQ city

Dodge City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grocery Product Sales: Traditional retail grocery revenue generated through the sale of food and household products across multiple departments including Bakery, Dairy, Floral, Frozen Foods, General Merchandise, Grocery, Health & Beauty, Meat, and Other categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Farmers Country Market operates a regional brick-and-mortar grocery retail chain with six physical store locations across Kansas and New Mexico. The company sells food and household products across nine departments (Bakery, Dairy, Floral, Frozen Foods, General Merchandise, Grocery, Health & Beauty, Meat, and Other) and supplements in-store shopping with digital engagement tools including a website, mobile apps, digital coupons, weekly ads, and a loyalty program.

Product overview

Farmers Country Market is a regional grocery retail chain operating six stores in Kansas and New Mexico. The business operates as a traditional brick-and-mortar grocery store with a digital presence through a website, mobile apps, and online services. The product portfolio includes the core grocery retail operation across nine departments (Bakery, Dairy, Floral, Frozen Foods, General Merchandise, Grocery, Health & Beauty, Meat, and Other), supplemented by digital services including Weekly Ads, Digital Coupons (345+ available), and a Loyalty Program. The company also provides mobile applications for Android and iPhone, and an online employment application system. The six store locations are: Farmers Country Market - Dodge City (Kansas), Farmers Country Market - East 2nd (Roswell, NM), Farmers Country Market - North Main (Roswell, NM), Farmers Country Market - Portales (NM), Farmers Country Market - West Hobbs (NM), and Smokeys Country Market - Capitan (NM).

Differentiator

Problem solved

Functional benefit

Brands

• Smokeys Country Market: Grocery retail location in Capitan, New Mexico, operated under the Farmers Country Market umbrella.

Products and services

• Farmers Country Market Grocery Retail
• Digital Coupons
• Loyalty Program
• Mobile App (Android)
• Mobile App (iPhone)
• Weekly Ads
• Online Employment Application

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Price Chopper / Market 32: Northeast regional grocery chain (now part of Tops Friendly Markets) of comparable mid-sized scale, with multi-department stores, loyalty program, and digital couponing — a directly comparable regional-chain operating model.
• Sprouts Farmers Market: Smaller-format specialty grocer with the 'Farmers Market' branding parallel. While larger and fresher-focused, its store format, weekly ad cadence, and digital coupon program make it a comparable model for a small-town grocery operator.
• Lowes Foods: North Carolina-based regional grocery chain of similar mid-sized footprint with strong loyalty program ('Lowes Foods To Go'), private label, and community-marketing emphasis. Comparable in scale and digital engagement strategy.
• Brookshire Brothers: Texas-based regional grocery and convenience operator with stores concentrated in rural/small-town markets. Closely matches Farmers Country Market's small-town footprint, full-line assortment, and local-banker/community positioning.
• Rouses Markets: Family-owned regional grocery chain operating ~60 stores across Louisiana, Mississippi, and Alabama. Highly comparable in structure — multi-store independent operator with strong local identity, fresh departments, and community-rooted positioning.

Regional players

• United Supermarkets (Albertsons banner): Albertsons-banner regional grocery chain operating across Texas and New Mexico, including Roswell — Farmers Country Market's densest market. Direct competitor for basket share in the same NM geographies.
• Dillons (Kroger banner): Kroger-banner regional grocery chain operating stores across Kansas, including directly in Dodge City — Farmers Country Market's home market. Most direct head-to-head competitor in the chain's largest single geography.

Broad incumbents

• Hy-Vee: Employee-owned Midwestern supermarket chain of significantly larger scale (~285 stores) operating across Kansas and neighboring states. Comparable assortment and store-format model, but vastly broader portfolio and capital base.
• Hannaford: Northeast Ahold Delhaize-banner regional grocery chain of similar multi-store scale with strong loyalty program and weekly digital coupons. Comparable operating cadence and digital engagement layer at a larger portfolio footprint.

Emerging players

• Natural Grocers: Smaller-format natural/specialty grocer with strong community/health positioning. While assortment differs, its scale, loyalty program, and weekly digital flyer mechanics make it a useful comparable for digital-engagement strategy at small-chain scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmers-country-market-12

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Country Market #12