What Farris Bad does

Farris Bad hotelldrift AS operates a 176-room beachfront spa hotel on Batteristranden in Larvik, Norway, approximately 1.5 hours from Oslo. The property features a 2,500 sqm spa facility built on a mineral-rich spring source drawn from 55 meters depth, the only such source in the Nordics. Supporting infrastructure includes conference facilities for up to 400 attendees, Restaurant Færd (fine dining inspired by Thor Heyerdahl expeditions), Seaside Lounge & Foodbar, a seasonal Beach Club, and a rooftop terrace.

Revenue is generated through five streams: hotel accommodations (176 rooms and suites), spa services and treatments (including Babor products and a 100+ capacity event sauna), food and beverage across multiple outlets, conferences and events (with team-building programs such as LYKKElaben), and gift cards. Distribution runs primarily through direct channels — the farrisbad.no website, phone reservations, and walk-in day spa guests — supplemented by the Strawberry (formerly Nordic Choice Hotels) loyalty program and travel agency partners. Pricing is denominated in NOK, with stay-length discounts (15-25% for 2-3 night packages) and add-on modules for sauna courses, parking, and room service.

The customer base spans leisure travelers (18+ for accommodation, 16+ for spa), corporate and event groups, day spa visitors, and special-interest group bookings (girls trips, mother/daughter, 60+ programs). Farris Bad is wholly owned by Strawberry, a major Scandinavian hospitality group, and the property is operated under Norwegian AS (aksjeselskap) corporate structure with approximately 96 employees. The company was awarded Europe's Best Spa 2025 by the World Spa and Wellness Awards.

Name

Farris Bad

Legal name

Farris Bad hotelldrift AS

Website

https://farrisbad.no

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Farris Bad is a 176-room beachfront spa hotel in Larvik, Norway, built on the only mineral-rich spring source in the Nordics. It serves leisure travelers, corporate groups, and day spa guests with accommodations, a 2,500 sqm spa, F&B, and conference facilities under the Strawberry group.

Ownership category

akta.pro rank

Product category

Spa Hotel and Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Spa hotel services
• Mineral spring wellness
• Conference hospitality
• Fine dining restaurant
• Corporate wellness retreats

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from 176 rooms and suites with varying categories including Comfortable rooms, Bølgensuiten, and Laagensuiten. Packages include room with breakfast and spa access.
2. Spa Services and Treatments: Revenue from spa treatments, day spa packages, spa cards/clips cards, and spa time bookings. Includes various treatment types and membership options.
3. Food and Beverage: Restaurant Færd (fine dining inspired by Thor Heyerdahl expeditions), Seaside Lounge & Foodbar, Beach Club seasonal offerings, room service, minibar, and rooftop terrace bar.
4. Conference and Events: Meeting and conference facilities for up to 400 people, with various conference packages, team building activities like LYKKElaben, and event hosting including weddings.
5. Gift Cards: Digital gift cards available for purchase, valid for 2 years, extendable for a fee. Can be used for all services including accommodation, treatments, and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farris Bad operates a beachfront spa hotel in Larvik, Norway, offering 176 rooms and suites alongside a 2,500+ sqm spa built on a unique mineral-rich spring source (only such facility in the Nordics). The integrated hospitality offering combines overnight accommodation, mineral spring spa and wellness treatments, multiple dining venues (Restaurant Færd, Seaside Lounge, Beach Club, Roof Terrace), and conference and event facilities for up to 400 guests, all marketed to leisure travelers and corporate groups.

Product overview

Farris Bad is a spa hotel offering an integrated hospitality experience combining accommodation, spa/wellness, and dining. The core products include hotel accommodation (176 rooms and suites) and the award-winning 2500 sqm spa facility built on a unique mineral-rich spring source. Supporting modules include Restaurant Færd (fine dining), Seaside Lounge & Foodbar (casual dining), Roof Terrace (bar), Conference facilities (up to 400 guests), and diverse wellness offerings such as spa treatments, yoga, day spa packages, gift cards, and the corporate wellness concept LYKKElaben. The hotel also hosts sauna education courses and international competitions. All offerings are integrated under the Strawberry (formerly Nordic Choice Hotels) membership program.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Færd: Fine dining restaurant offering a culinary journey through local traditions and Thor Heyerdahl-inspired expeditions, celebrating local ingredients from Vestfold.
• Seaside Lounge & Foodbar
• LYKKElaben
• Beach Club

Products and services

• Hotel Accommodation
• Spa & Wellness Facility
• Spa Treatments
• Day Spa Packages
• Spa Card (Klippekort)
• Yoga & Fitness
• Conference & Meetings
• Weddings and Celebrations
• Restaurant Færd
• Seaside Lounge & Foodbar
• Roof Terrace (Takterrasse)
• Room Service
• LYKKElaben Corporate Wellness Concept
• Sauna Courses & Aufguss Certifications
• Gift Cards

Quantifiable outcome

• Received World Spa and Wellness Award for Europe's Best Spa 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• SmallmatterscoreStrategic or Co-development Partner · 1 January 2023Sustainability partner that helped develop guest articles from discarded textiles. Smallmatters in Oslo designed products made from hotel's discarded towels, linens, and tablecloths - including bags for hairdryers, housekeeping bags, signature scrub packaging, spa kit toiletry bags, and linen trolley covers. Received 250,000 NOK from Strawberry climate fund for this project.
• Strawberry (Nordic Choice Hotels)flagshipStrategic or Co-development PartnerParent company that owns and operates Farris Bad. Provides loyalty program (Strawberry Club), shared services, marketing platform, and corporate governance. Hotel operates under the Strawberry brand umbrella.
• Fritzøe EiendomminorGTM or Marketing PartnerLocal property partner that collaborates on community initiatives including art exhibitions at Seaside Lounge & Foodbar, ensuring neighbors are personally invited to events.
• Too-Good-To-GominorStrategic or Co-development PartnerFood waste reduction partnership connecting hotel's surplus food to local community through the Too-Good-To-Go app, reducing food waste while providing affordable quality food to nearby residents.
• Mannskoret SvennerskumminorOthersLocal choir that collaborated for Cultural Night event performing in the event sauna, creating unique cultural experiences for the community.
• OPT OslominorOthersProduction partner for textile recycling project that manufactures products from discarded hotel textiles.
• AOK in LarvikminorOthersLocal production partner for textile recycling project, working to develop people through meaningful work.
• The Women of the FieldsminorGTM or Marketing PartnerNetwork of six enterprising local women offering unique local products and sensory experiences. Includes Ingunns Hage, Søndre Grevle Gård, Skjærgårdshagen, Lillavendel, Kryssgaarden, and Grønn Glede - all located between Stavern and Helgeroa.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Quality Spa & Resort Son: Norwegian spa and resort facility offering accommodations with thermal baths and treatments in a destination-spa format. Comparable as a Norwegian full-service spa resort targeting both leisure wellness travelers and corporate groups.
• St. George Spa Hotel: Finnish spa hotel located in the Salpausselkä area, offering accommodations with comprehensive spa services and wellness treatments. Comparable as a Nordic destination spa hotel combining lodging, treatments, and leisure facilities for wellness-focused travelers.
• Solstrand Hotel & Bad: Norwegian spa hotel located in Os, Hordaland, with a similar 'hotel & bad' (hotel and bath) positioning as Farris Bad. Both operate as full-service spa resorts combining accommodations with extensive wellness facilities on the Norwegian coast, targeting comparable Nordic leisure and corporate markets.
• Quality Spa & Resort Norefjell: Norwegian ski and spa resort located in Norefjell, offering accommodations with spa facilities and conference/event hosting. Comparable as a Norwegian full-service resort integrating wellness, F&B, and corporate meetings targeting similar leisure and B2B segments.
• Copperhill Mountain Lodge: Luxury design hotel and spa in Åre, Sweden, operated within the Strawberry/Nordic Choice Hotels portfolio. Comparable as a Nordic mountain/wellness resort with full-service spa, conference facilities, and F&B targeting both leisure travelers and corporate groups.
• Yasuragi Hasseludden: Japanese-inspired spa hotel located in the Stockholm archipelago, Sweden. Comparable as a Nordic destination spa resort offering accommodations integrated with a large bathing/wellness facility, targeting wellness-focused leisure and corporate guests from the Nordic region.

Others

• Too Good To Go: Sustainability and food-waste reduction platform that Farris Bad partners with via the Too-Good-To-Go app to redistribute surplus food. Listed as a peer under OTHERS due to being an ecosystem partner rather than a competitor.

Broad incumbents

• Brenners Park-Hotel & Spa: Historic grand hotel and spa in Baden-Baden, Germany, part of Oetker Collection. Comparable as a European destination spa resort with deep heritage, mineral water traditions, and luxury positioning — operating at a more established, broader European luxury tier than Farris Bad.
• Hotel & Ryads Barrière Le Naoura: International luxury hotel and spa operator with multiple European spa resort properties. Comparable as a broader luxury hospitality incumbent offering spa resort experiences across multiple destinations, with overlapping target customer base in premium leisure travel.
• Sonnenalp Resort: Family-owned luxury alpine resort in Vail, Colorado, with extensive spa, conference, and F&B facilities. Comparable as a destination luxury resort combining accommodations, award-winning spa, and corporate event capabilities in a destination setting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farris-bad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farris Bad