Fars International Exhibition Company

Name

Fars International Exhibition Company

Legal name

Fars International Exhibition Company (شرکت نمایشگاه های بین المللی فارس)

Website

https://farsfair.ir

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Exhibition Venue Management and Trade Show Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Exhibition venue management
• Trade show infrastructure
• Convention services
• Exhibition booth rental
• Event space leasing

Headquarters

HQ city

Shiraz

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Exhibition Space and Booth Rental: The primary revenue stream comes from renting indoor and outdoor exhibition space to third-party exhibition organizers and direct exhibitors. Booth rental rates are determined by each exhibition organizer based on the title and scale of the event. Minimum booth sizes typically range from 12 to 24 square meters.
2. Ancillary Venue Services: Additional revenue is generated from ancillary services including three-phase and single-phase electricity connections, internet access, booth construction licensing, catering permits, radio advertising within the venue, billboard advertising on the site, and parking fees.
3. Exhibition Operator Licensing / Tendering Fees: Third-party companies pay participation fees and submit bids (security deposits) to win the right to organize exhibitions at the venue. These public tender processes involve refundable deposits paid to the company's bank account at Bank Refah.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fars International Exhibition Company operates and manages a permanent exhibition complex in northwest Shiraz, providing indoor and outdoor exhibition space, booth rental, and ancillary venue services to exhibition organizers and direct exhibitors. The company hosts specialized and international trade exhibitions across industries including furniture, automotive, agriculture, tourism, handicrafts, food service, hotel equipment, and metallurgy, and awards exhibition organization rights through formal public tenders. Supporting services include booth construction licensing, electricity and internet connections, catering, on-site advertising, and visitor ticketing.

Product overview

Fars International Exhibition Company operates as a convention and exhibition center management organization rather than a traditional product company. The company provides exhibition venues and organizes specialized and international exhibitions across diverse industries including furniture, automotive, agriculture, tourism, handicrafts, food industry, and hospitality. The core offering consists of five exhibition halls (Molasedra Hall, Bahar Hall, Narges Hall, Sarv Hall, and Hafez Hall) with a combined indoor exhibition space of 17,000 square meters. Supporting services include virtual exhibition tours, an online visitor registration system (exLive), and an approved booth construction contractor network. The company has organized over 600 specialized and general exhibitions at national and international levels at its permanent site in Shiraz.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Venue and Booth Rental Service Rental of indoor exhibition halls (Molasadra, Bahar, Narges, Sarv, Hafez) and outdoor exhibition space to exhibition organizers and direct exhibitors. Minimum booth sizes range from 12 to 24 square meters depending on the exhibition.
• Specialized Home Furniture Exhibition Specialized exhibition event dedicated to home furniture, bringing together furniture manufacturers and designers for trade and consumer visitors.
• Specialized Bicycle, Motorcycle and Electric Vehicle Exhibition Specialized exhibition focused on bicycles, motorcycles, and electric vehicles, organized for industry participants and visitors.
• International Automobile Exhibition (Light and Heavy Vehicles) International automobile exhibition covering both light and heavy vehicles, targeting manufacturers and dealers.
• International Agricultural Industry Exhibition International exhibition covering agricultural machinery, inputs, and modern irrigation systems for the agricultural sector.
• International Pars Tourism Industry Exhibition International tourism exhibition promoting Iran's tourism sector and hospitality industry to trade and consumer attendees.
• International Hotel Industry and Equipment Exhibition International exhibition for hotel industry equipment and related services, targeting hospitality suppliers and buyers.
• National Handicrafts Exhibition (Handi Craft Expo) National exhibition showcasing Iranian handicrafts and traditional arts to public visitors and trade buyers.
• Specialized Culinary, Restaurant, Catering and Fast Food Industry Exhibition Specialized exhibition for the food service industry including restaurants, catering, industrial kitchens, and related equipment.
• Specialized Confectionery Industry Exhibition Specialized exhibition for confectionery industry equipment and accessories, targeting producers and suppliers.
• Virtual Exhibition Tours Virtual tour services allowing remote viewing of exhibition facilities and spaces for prospective organizers and visitors.
• Online Visitor Registration System (exLive) Online registration platform for exhibition visitors to obtain tickets and access exhibitions at the venue.
• Booth Construction Services Booth construction and customization services for exhibitors, provided through a network of approved booth builders licensed by the company.
• Ancillary Venue Utility Services On-site utility services including three-phase and single-phase electricity connections, internet access via Hamyar Net, catering permits, billboard advertising, and parking for exhibitors and visitors.

Quantifiable outcome

• More than 600 specialized and general exhibitions held at national and international levels

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hamyar Net (همیارنت)coreTechnology or IntegrationHamyar Net provides wireless internet service throughout all exhibition halls at the Fars International Exhibition site. The company maintains a permanent booth at the central pyramid of the triple halls during exhibitions to provide on-site internet support to exhibitors and visitors.
• Fars Province Governor's Office (استانداری فارس)coreStrategic or Co-development PartnerThe company operates under the administrative oversight and strategic support of the Fars Province Governor's Office, which provides backing for the company's role in provincial economic development. The management and board receive ongoing support from the provincial administrative leadership.
• Fars Province House of Industry, Mining and Trade (خانه صنعت، معدن و تجارت استان فارس)coreStrategic or Co-development PartnerThe House of Industry, Mining and Trade of Fars Province is listed as a key institutional partner, supporting the exhibition company's role in connecting local industries with trade and business development opportunities.
• Bank Refah (بانک رفاه)minorOthersBank Refah serves as the designated bank for receiving tender security deposits and other financial transactions. Account number 329625317 is maintained at Bank Refah in the name of Fars International Exhibition Company.
• Fars Province Trade Promotion Organization (سازمان توسعه تجارت ایران)coreChannel Partner/ Reseller/ DistributorThe Trade Promotion Organization issues exhibition organization licenses and qualifications required for companies to bid on and organize exhibitions at the venue. Licensed organizers must obtain certification from this organization or the Ministry of Industry, Mining and Trade.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Abu Dhabi National Exhibitions Company (ADNEC): State-backed exhibition venue operator in Abu Dhabi. Comparable as a government-affiliated exhibition center with significant permanent infrastructure hosting international trade and consumer exhibitions across the Gulf region.
• Koelnmesse (Cologne Trade Fairs): One of the world's largest exhibition organizers and venue operators. Comparable as an integrated exhibition center manager hosting diverse industry trade fairs, though operating globally at a much larger scale than Fars.
• Dubai World Trade Centre: Major regional exhibition and convention venue in the Persian Gulf. Operates a much larger and globally connected exhibition complex targeting international trade shows relevant to Fars's Gulf-facing trade positioning; serves as the dominant regional incumbent.
• IFEMA Madrid: Major European exhibition center operator hosting trade fairs across diverse industries. Comparable diversified exhibition business model with permanent halls and event-driven revenue, though operating at significantly larger scale in a different geography.
• Messe Frankfurt: Global exhibition organizer and venue operator with a portfolio of consumer and trade shows. Comparable business model of organizing/hosting large-scale industry exhibitions, though at a global scale.

Direct peers

• Mashhad International Exhibition Center: Exhibition venue operator in northeastern Iran. Comparable as a regional Iranian exhibition center hosting both consumer and trade exhibitions, competing with Fars for organizer participation across provincial markets.
• Isfahan International Exhibition Company: Operates the permanent exhibition site in Isfahan, Iran. Directly comparable business model — venue rental, public tendering, and hosting of specialized industry exhibitions in a major Iranian provincial city.
• Iran International Exhibitions Company (Tehran): Operator of Iran's flagship national exhibition venue in Tehran. Directly comparable as a convention and exhibition center operator hosting both consumer and trade shows; competes for large international and national exhibition contracts but operates at a national rather than southern-regional scale.

Emerging players

• Hyve Group (formerly ITE Group): International exhibition organizer focused on emerging-market trade shows, including in Russia, Turkey, and Central Asia. Comparable business of organizing trade exhibitions across diverse industries in regional markets, though without owning large permanent venues.

Regional players

• Bangkok International Trade and Exhibition Centre (BITEC): Major convention and exhibition venue in Southeast Asia. Comparable as a purpose-built multi-hall exhibition complex hosting both consumer and trade exhibitions; operates in a different geography but with similar venue-management economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fars_fair
• LinkedInlinkedin.com/company/fars-international-exhibition-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fars International Exhibition Company