FASHION OPTICAL
- Company typePrivate
- Founded2006
- HeadquartersDallas, Texas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
FASHION OPTICAL firmographics
Firmographics- Name
- FASHION OPTICAL
- Legal name
- Fashion Optical
- Website
- https://fashionopticaldallas.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FASHION OPTICAL industry classification
Industry- Product category
- Luxury Optical Retail
- NAICS
- Optical Goods Retailers (45613), Offices of Optometrists (62132)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Eyewear (CRAAAKAD)
- akta.pro secondary industries
- Sunglasses & Luxury Eyewear (CRAKAEAE), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Optical & Eyewear Store-in-Store (CRAGAHAF)
Keywords
Where FASHION OPTICAL is headquartered
LocationHeadquarters
- HQ city
- Dallas, Texas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FASHION OPTICAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Designer Eyewear Retail: Sale of luxury designer frames and prescription eyewear including sunglasses and glasses. Carries over 35 designer brands including Tom Ford, Dior, Gucci, Céline, Cartier, and their own m.GIANNI collection.
- Prescription Lenses: In-house lab manufacturing single-vision and progressive lenses. Offers no sales tax as licensed optometrist office.
- Eye Exams: In-house optometrist provides vision assessments and prescriptions. Combined with frame selection and lens manufacturing in single location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Progressive lenses at $250 vs $350-$450 at competitors |
| Unit Pricing | Pay-as-you-go | Budget frames starting at $95 with single vision non-high index lenses |
| Unit Pricing | Pay-as-you-go | 30% off seasonal sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
FASHION OPTICAL product offering
Product offeringCore offering
Fashion Optical is a luxury designer eyewear retailer and optometry practice operating a single boutique showroom in Dallas, Texas. The business combines an in-house optometrist, on-site lens manufacturing lab with 24-hour turnaround, and a curated selection of over 35 international designer frame brands including Tom Ford, Dior, Gucci, Cartier, and the proprietary m.GIANNI Collection.
Product overview
Fashion Optical is a luxury eyewear retailer and optometry practice offering a curated selection of designer frames and in-house optical services. The business operates as a one-stop shop combining an in-house optometrist, on-site lens lab with 24-hour turnaround, and a curated collection of luxury designer eyewear. The product portfolio includes the company's own m.GIANNI Collection, the Tom Ford Eyewear Boutique (the largest single collection in Texas), and multi-brand designer frames from international fashion houses. Services include comprehensive eye exams, custom prescription lenses, and color contact lenses.
Differentiator
Problem solved
Functional benefit
Brands
- m.GIANNI Collection: An eponymous eyewear line designed by Morgan Gianni, owner of Fashion Optical. The collection includes sunglasses handmade in Japan using Mazzucchelli acetate, with unique color combinations and high-fashion accents like Swarovski crystals. Each frame is available in three colors or finishes and can be fitted with prescription lenses.
Products and services
- Tom Ford Eyewear Boutique Dedicated boutique featuring the largest single collection of Tom Ford frames in Texas, with nearly 200 designs including the Private Label Collection. Offers prescription glasses and sun protective lenses for fashion-forward consumers.
- m.GIANNI Collection Proprietary designer eyewear line created by owner Morgan Gianni. Features sunglasses and prescription frames made from Mazzucchelli acetate, handmade in Japan with high-fashion accents like Swarovski crystals. Includes 17 models in three colors/finishes each, with styles for women, men, and unisex options.
- Prescription Lenses Custom prescription lenses crafted in-house, with single-vision lenses available while customers wait and custom lenses completed within 24 hours. Progressive lenses offered at competitive pricing.
- Eye Exams / Optometry Services In-house optometrist services including vision care assessment and prescription determination, allowing customers to see the eye doctor, select frames, and receive complete glasses in one location.
- Designer Eyewear (Multi-Brand) Curated selection of luxury designer frames from international fashion houses including Gucci, Céline, Dior, Cartier, Alain Mikli, Versace, Dolce & Gabbana, Fendi, Roberto Cavalli, Jimmy Choo, Giorgio Armani, Boucheron, Brioni, Chopard, Cutler and Gross, Porsche Design, and many others.
- Color Contact Lenses Color contact lenses available at the optical shop.
Quantifiable outcome
- Progressive lenses at $250 vs $350-$450 at competitors - saving customers up to $200 per pair
- +3 more outcomes
Companies that use FASHION OPTICAL
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
FASHION OPTICAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FASHION OPTICAL partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Tom Ford EyewearflagshipFashion Optical hosts the Tom Ford Eyewear Boutique - the largest single collection of Tom Ford frames in Texas state. Features almost 200 designs including the exclusive Private Label Collection based on frames Tom Ford wears himself. Partnership took a year to establish with the fashion house.
- VSP Vision InsurancecoreAccepts VSP vision insurance plans as payment option for customers.
- Spectera VisioncoreAccepts Spectera vision insurance plans as payment option for customers.
- United Healthcare VisioncoreAccepts United Healthcare vision insurance plans as payment option for customers.
- Davis VisioncoreAccepts Davis vision insurance plans as payment option for customers.
- Superior VisioncoreAccepts Superior Vision insurance plans as payment option for customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
FASHION OPTICAL competitors and assessment
Company assessmentEmerging players
- EyeBuyDirect: Online direct-to-consumer eyewear retailer offering affordable prescription frames and lenses. Comparable to Fashion Optical as competition for prescription eyewear spending, though operating in a very different channel and price tier.
Direct peers
- Eyes on Church: Independent luxury optical boutique (Chicago-area) specializing in designer European frames with in-house optometry. Comparable to Fashion Optical's positioning as a boutique optical offering curated European designer eyewear with premium service.
- SEE Eyewear: Independent luxury optical boutique with multiple U.S. locations offering a wide selection of designer eyewear. Comparable to Fashion Optical because both target fashion-forward, affluent customers with curated designer assortments in a physical boutique format.
- Morgenthal Frederics: Independent luxury optical boutique chain with locations in NYC and other major U.S. cities, carrying designer and premium independent frames. Comparable to Fashion Optical as a luxury optical retailer emphasizing curated designer assortments, in-house labs, and personalized styling.
Broad incumbents
- Oliver Peoples: Luxury eyewear brand now owned by EssilorLuxottica, operating its own boutique stores and wholesale distribution. Comparable to Fashion Optical because both anchor the high-end designer eyewear experience with curated boutique assortments.
- LensCrafters: Largest U.S. optical retail chain owned by EssilorLuxottica, providing eye exams, frames, and prescription lenses. Comparable to Fashion Optical as a one-stop optical retailer with in-store doctor services and on-site labs.
- Sunglass Hut: Global specialty retailer of sunglasses owned by EssilorLuxottica, including premium and luxury brands. Comparable to Fashion Optical because both sell designer/curated eyewear to fashion-conscious consumers through physical retail.
- Warby Parker: Larger omnichannel optical retailer offering eyewear with in-house lens labs at lower price points. Comparable to Fashion Optical as a vertically integrated optical retailer combining frames, prescription lenses, and eye exams in one channel.
Others
- Persol: Italian luxury eyewear brand owned by Luxottica. Comparable to Fashion Optical through the luxury designer eyewear assortment the boutique carries, although Persol is a brand-side peer rather than a retail competitor.
Regional players
- Europtik: Independent luxury optical boutique carrying European designer frames with on-site optometry services. Comparable to Fashion Optical as a luxury optical retailer offering curated designer assortments and personalized styling in a single boutique.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FASHION OPTICAL social profiles
Digital presenceFASHION OPTICAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
FASHION OPTICAL leadership team
Management profileNumber of profiles
Profiles3 records
FASHION OPTICAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FASHION OPTICAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FASHION OPTICAL
What does FASHION OPTICAL do?
Fashion Optical is a luxury designer eyewear retailer and optometry practice operating a single boutique showroom in Dallas, Texas. The business combines an in-house optometrist, on-site lens manufacturing lab with 24-hour turnaround, and a curated selection of over 35 international designer frame brands including Tom Ford, Dior, Gucci, Cartier, and the proprietary m.GIANNI Collection.
Is FASHION OPTICAL a public or private company?
FASHION OPTICAL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FASHION OPTICAL founded?
FASHION OPTICAL was founded in 2006. It employs 11 to 50 people.
Where is FASHION OPTICAL based?
FASHION OPTICAL is headquartered in Dallas, Texas, United States, in the North America region.
How does FASHION OPTICAL make money?
Three revenue lines are on record. Designer Eyewear Retail is the primary driver. The others are prescription Lenses and eye Exams.
Who are FASHION OPTICAL's main competitors?
EyeBuyDirect is listed as an emerging player. Direct peers are Eyes on Church, SEE Eyewear and Morgenthal Frederics. Broad incumbents are Oliver Peoples, LensCrafters, Sunglass Hut and Warby Parker. Persol is listed as an others. Europtik is listed as a regional player.
Does FASHION OPTICAL have an API?
No public API is recorded for FASHION OPTICAL.
What industry is FASHION OPTICAL in?
FASHION OPTICAL's product category is Luxury Optical Retail. Its primary akta.pro industry code is CRAAAKAD, Luxury & Designer Eyewear, with a secondary code of CRAKAEAE, Sunglasses & Luxury Eyewear. Its NAICS code is 45613 and its SIC code is 3851.