Berlin Fashion Week

What Berlin Fashion Week does

Berlin Fashion Week is a privately organized, bi-annual fashion event platform based in Berlin, Germany. It coordinates two major seasons per year — Spring/Summer (January–February) and Autumn/Winter (July–August) — aligning with the international fashion calendar and culminating in an upcoming AW27 season scheduled for January 29 – February 1, 2027. The platform serves emerging and established fashion designers, fashion media and press, corporate sponsors, and industry professionals through a structured calendar of runway shows, presentations, exhibitions, and competitions (including RAUM.Berlin, DER BERLINER SALON, Berlin Contemporary, Studio2Retail, and Konzeptwettbewerb). Operations are run by a 5-person core team.

The underlying technology consists of a digital platform providing an official schedule system, calendar registrations, an accreditation system for industry guests, and a Presscloud-based Media Hub that functions as a digital showroom for press releases and imagery. Distribution is handled through the website (fashionweek.berlin), email newsletter, social media, and physical venue partnerships with Berlin cultural institutions including the Gemäldegalerie and the Große Orangerie at Charlottenburg. Berlin Fashion Week's revenue is generated primarily through corporate sponsorships and partnership fees (advertising model) and brand participation fees for official shows and competitions (transaction model); pricing for visitor attendance, brand participation, and sponsorship packages is not publicly disclosed. Sustainability requirements and the Berlin Fashion Week Charter are mandatory for participating brands.

Name

Berlin Fashion Week

Legal name

Berlin Fashion Week

Website

https://fashion-week-berlin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Berlin Fashion Week is a privately organized bi-annual fashion event platform based in Berlin, Germany. It serves emerging and established designers, media, and corporate sponsors by coordinating runway shows, exhibitions, talent competitions, and accreditation across two seasons per year.

Ownership category

akta.pro rank

Product category

Fashion Industry Events

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

Keywords

• Fashion week events
• Runway show production
• Designer showcase platforms
• Fashion event management
• Talent support programs

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship & Partnership Revenue: Corporate sponsors pay to associate with the Berlin Fashion Week brand. Partners include MARTINI, Airbnb, Settr, Hotel Zoo Berlin, Epic Drive, Lefty, and Orangerie Charlottenburg. Sponsorship tiers appear to include named partnerships and event-specific activations.
2. Event Participation Fees: Fashion brands and designers pay to participate in official shows, with competitions like Berlin Contemporary, Studio2Retail, and Concept Competition offering selected brands opportunities to present. Participation likely involves fees or selection criteria.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Berlin Fashion Week organizes bi-annual fashion event seasons (Spring/Summer and Autumn/Winter) in Berlin, providing runway shows, curated designer exhibitions (RAUM.Berlin and DER BERLINER SALON), talent support competitions (Konzeptwettbewerb, Studio2Retail, Berlin Contemporary), media accreditation through a Presscloud Media Hub, and sustainability certification via the Berlin Fashion Week Charter. The platform coordinates brand participation, press access, sponsorship activations, and industry networking across multiple venues including the Große Orangerie, Gemäldegalerie, and Orangerie Charlottenburg.

Product overview

Berlin Fashion Week is a fashion industry event series that operates as a unified platform for runway shows, designer showcases, and industry networking. The core offering includes the main event calendar (Official Schedule), brand directories, and designer presentation platforms (RAUM.Berlin, DER BERLINER SALON). Supporting modules encompass guest accreditation, media hub services, talent support competitions (Konzeptwettbewerb, Studio2Retail, Berlin Contemporary), sustainability programs, and hospitality services. The organization functions as an aggregator of fashion industry events rather than a traditional product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Berlin Fashion Week Events (SS & AW Seasons) Bi-annual flagship fashion event seasons featuring runway shows, presentations, and exhibitions for emerging and established fashion brands; upcoming AW27 scheduled January 29 – February 1, 2027.
• RAUM.Berlin Designer Showcase Curated platform within Berlin Fashion Week that features 16 fashion labels presenting collections per season, in collaboration with the Gemäldegalerie art gallery; SS27 lineup announced June 1, 2026.
• DER BERLINER SALON Exhibition Curated designer exhibition held in the Große Orangerie at Charlottenburg during Berlin Fashion Week seasons; presented in collaboration with the Gemäldegalerie.
• Talent Support Program Support initiative for emerging fashion designers featuring the Konzeptwettbewerb (Concept Competition), Studio2Retail competition, and Berlin Contemporary competition; integrates winners into the official runway schedule (e.g., Kenneth Ize, Berlin Contemporary AW26 winner).
• Media Hub (Presscloud Digital Showroom) Digital press resource center providing media accreditation, press releases, event photography, and downloadable assets for international fashion media coverage of Berlin Fashion Week.
• BFW Accreditation System Guest accreditation platform enabling fashion industry professionals (media, buyers, VIP) to register for Berlin Fashion Week access, including credentialed entry to runway shows and venue access.
• Berlin Fashion Week Sustainability Program (BFW Charter) Environmental and social responsibility framework including the Berlin Fashion Week Charter and mandatory sustainability requirements governing participating brands; differentiates BFW on ESG positioning.

Quantifiable outcome

• Sustainability requirements mandatory for all participating brands

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major and core.

• AirbnbmajorGTM or Marketing Partner · 4 June 2026Airbnb became a partner of Berlin Fashion Week in June 2026. The partnership likely involves accommodation options for visiting designers, media, and attendees, as well as co-marketing initiatives.
• MARTINImajorGTM or Marketing Partner · 29 January 2026MARTINI is a spirits partner accompanying Berlin Fashion Week SS27. The partnership includes event activation and brand association with the fashion week brand. MARTINI logo appears prominently on the partner section of the website.
• SettrcoreGTM or Marketing PartnerSettr is listed as a partner, providing services during Berlin Fashion Week events. Press release mentions Settr as a partner in industry coverage.
• Hotel Zoo BerlincoreGTM or Marketing PartnerHotel Zoo Berlin provides accommodation partner services for Berlin Fashion Week attendees, offering hotel packages for guests.
• Epic DrivecoreGTM or Marketing PartnerEpic Drive provides limousine services during Fashion Week events, serving as a transportation partner for industry professionals.
• Orangerie CharlottenburgcoreStrategic or Co-development PartnerThe Orangerie Charlottenburg is a key venue partner, hosting fashion shows and events during Berlin Fashion Week. The venue partnership enables the physical presentation of collections.
• GemäldegaleriecoreStrategic or Co-development PartnerThe Gemäldegalerie (Picture Gallery) in Berlin hosts DER BERLINER SALON exhibitions during Berlin Fashion Week, providing a prestigious cultural venue for designer showcases.
• deadHYPEmajorStrategic or Co-development PartnerdeadHYPE is a Berlin-based streetwear community and cultural partner of Berlin Fashion Week, representing the intersection of street culture and fashion. The community contributes to the cultural authenticity and younger audience engagement.
• RAUM.BerlinmajorStrategic or Co-development PartnerRAUM.Berlin is a platform showcasing 16+ Berlin-based fashion labels at each season of Berlin Fashion Week, providing a curated collective presentation of local talent.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Paris Fashion Week (Fédération de la Haute Couture et de la Mode): Operates the Paris Fashion Week schedule twice a year; the gold-standard European fashion event that BFW directly competes with for brands, media, and sponsors. Most direct comparable in business model and target audience.
• London Fashion Week (British Fashion Council): Organizes London Fashion Week held by the British Fashion Council. Comparable in mission (showcasing emerging talent, bi-annual cadence) and in being a non-Milan/Paris European fashion week platform.
• Milan Fashion Week (Camera Nazionale della Moda Italiana): Italian fashion week organizer running bi-annual runway schedule in Milan. Directly comparable in event-based business model, bi-annual cadence, and target designer/brands.
• Copenhagen Fashion Week: Scandinavian fashion week with strong sustainability positioning (similar to BFW's Charter), offering a directly comparable platform for emerging designers and Nordic/international brands.
• New York Fashion Week (CFDA / IMG): Run by the CFDA in partnership with IMG, NYFW is a major fashion week event with a similar brand-participation and media-accreditation model to BFW.

Broad incumbents

• Première Vision Paris: Global trade show organizer for fashion materials and manufacturing. Comparable in event-driven B2B fashion industry platform business model, though focused upstream on sourcing rather than runway.
• Munich Fabric Start: Major German textile and fashion trade show organizer. While more fabric/textile-focused, it operates in the same DACH fashion industry ecosystem and shares a similar partner/sponsor model to BFW.
• Tokyo Fashion Week (Japan Fashion Week Organization): Japan's flagship fashion week event with similar bi-annual cadence and runway presentation format; comparable in supporting emerging Asian and international designers.
• Pitti Immagine (Pitti Uomo / Pitti Fashion Events): Italian organizer of multiple fashion events including Pitti Uomo, a major menswear trade show. Comparable in event-organization business model and overlap in connecting brands with buyers and media.

Regional players

• Madrid Fashion Week (Mercedes-Benz Fashion Week Madrid): Spanish fashion week event with a similar trade show/runway model. Comparable in being a mid-tier European fashion week competing for brand and sponsor share outside the major four capitals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/berlin-fashion-week

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berlin Fashion Week